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The annual CIPR Internal Communications conference took place on Monday 14 September 2009. This event will be held again next year and the date will be available from spring 2010. If you would like to receive further information on this event please contact Eloise West on EloiseW@cipr.co.uk.
Quicklinks
About the conference
Internal communication is playing a bigger part than ever in conveying key messages during times of change. In the wake of turbulent times, keeping staff morale and commitment high is a challenge. Focusing on the impact that the current economic climate is having at the heart of organisations, this practical one-day conference will look at some of the key issues facing practitioners today.
The day will comprise seven sessions including: Justifying the value of your internal communications department, preparing for recession recovery and examining ways to reach employees through communication channels. This event will also provide delegates with a unique opportunity to listen to a panel of leading experts discuss common issues and answer your questions.
Why attend?
- Find out how to get the most out of the recession recovery period
- Keep your staff motivated and focused during turbulent times
- Discover how to incorporate digital media into your communications
- Meet a panel of leading industry experts and discuss solutions to common challenges
Who should attend?
Internal communications, public relations and human resources professionals working at middle to senior management level with an interest in, responsibility for, or involvement with, internal communications and employee engagement.
Programme
09.00 Registration
09.30 Welcome by chair
Scott McKenzie MCIPR, Senior Consultant, Change and Internal Communications, Hill & Knowlton and Chair, CIPR Inside Group
09.40 Recession recovery
Liam FitzPatrick FCIPR, Director, Working Communication Strategies
Post-recession recovery offers a host of opportunities to restructure departments, redefine goals and change strategies. How internal communicators lead their teams, employees and stakeholders out of recession and into the recovery period, could be key to the future success of their organisation. Topics covered will include:
- Building clear lines of sight
- Setting realistic and measurable long term goals
- Identifying the ‘green shoots’
10.20 Dealing with the survivor syndrome
Leona Deakin, Work Psycologist, Deakin Carmichael
Honest and open communication with your workforce can help them overcome typical feelings of guilt and uncertainty when redundancies have to be made. Learn how you can engage with your employees to ensure staff remain loyal and negative reactions are overcome in the team.
- Look at ways to manage the ‘survivor syndrome’
- Discuss ideas for reassuring staff who feel insecure in the organisation
- The benefits of keeping staff up-to-date with organisational changes
11.00 Coffee & networking
11.30 Getting the most out of your budget
Paul Inglefield MCIPR, Head of Communications, Camden Council
In difficult financial times, it is imperative that you utilise cost-effective communication channels to ensure that your campaigns have maximum impact on a minimal budget. In this award winning case study, hear how Camden Council created commitment, shared ownership and vision amongst staff, and ensured that their team was focused on the overall business objective, with great results.
12.10 Justifying the value of your Internal Communications function
Speaker tbc
Internal communicators must be able to demonstrate the value of what they do to avoid severe budget cuts and achieve Board buy-in. Continuous evaluation and research can demonstrate the value of staff engagement and its effect on the bottom line, using the following concepts:
- Identifying measurable business outcomes
- Developing a benchmarking framework
- Measurement tools and techniques
12.50 Lunch & networking
A consultation clinic will run during the lunch break, giving you a unique opportunity to meet leading industry experts and seek their free advice on any of your internal communication issues.
13.50 Cutting edge channels
Niall Cook, Worldwide Director of Marketing Technology, Hill & Knowlton
New digital media channels have opened the door to a host of opportunities for internal communicators. These cost-effective disciplines allow instant messages to reach mass audiences, enabling staff to be kept up-to-date with company issues, not only boosting morale but also enhancing loyalty and building trust. In this session you will:
- Identify new channels available, and consider their benefits and pitfalls
- Examine ways of encouraging staff to embrace new media channels
- Look at how to use digital media to keep staff engaged and informed
14.30 Communicating organisational performance
Sharon Saxton, Director of Human Resources, City and Guilds Group
In this case study hear how City and Guilds are leading the way by expressing their thoughts, ideas and demands to their staff whilst communicating business performance at every level. During this presentation you will look at ways to assess the appropriate channels to communicate with and engage staff, and look at how you can creatively build and maintain staff engagement.
15.10 Coffee & networking
15.40 Panel discussion
During this session you will hear a panel of leading communicators discuss how they would address current topical issues. In addition, this is your chance to get your questions answered, share common problems, discuss solutions and look at any challenges facing internal communicators today that have not already been addressed.
16.40 Chair’s comments
16.50 Conference close
Contact details
For further information about the CIPR Internal communications conference, please contact Eloise West at the CIPR at EloiseW@cipr.co.uk
