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About Freshly Squeezed
If you're short of time or money for PR training, CIPR Freshly Squeezed breakfast briefings may have the answer.
Aimed at practitioners with up to two years' experience, this popular series of early morning events returns year-on-year providing tips and advice on a range of core PR and personal development topics.
So, if you're looking to brush up on your presentation or networking skills, interested in discovering new communication techniques, wanting to know how to handle digital channels or need to develop your assertiveness skills - the Freshly Squeezed series will have something for your PR training needs.
Multiple bookings
If you would like to register for more than one training course or event, please ring us on
020 7631 6938 and we will take your booking over the phone.
Programme
Spring/summer
Digital channels: the basics – book now
Friday 16 April
Is it time your communications went digital? Get to grips with a variety of popular digital channels. Gain pointers to help you use them to their maximum potential, assess their pros and cons and look at ways to incorporate them into your communication activities.
Perfect press releases – book now
Tuesday 20 April
Do your stories get the column inches they deserve? Catching a journalist's attention with your press release is key if your story is to make it to print. Journalists receive an inbox full of releases daily, so making yours stand out from the crowd is a must! Hear how to format and structure your release and gain tips to help you send your release at the right time for maximum results.
Small budget PR – book now
Wednesday 28 April
High impact campaigns don't always need a big budget. Good planning and structure combined with innovative ideas may be all you need to create effective communications. Find out all you need to make a small budget go a long way!
Pod and vodcasts – book now
Thursday 13 May
Online videos and podcasts are a powerful and often inexpensive outlet to speak directly to your online audience and deliver your key messages. Examine ways to design suitable content for online videos and look at how your pod and vodcasts can be promoted using a range of online tools and sites.
Evaluating social media – book now
Thursday 20 May
Communicating with mass audiences has never been easier, but how do you know your messages are hitting home? With new digital channels come new ways to measure the impact of your communications. Examine some of the free and user friendly online tools to help monitor what's being said about your brand across social platforms.
Creative thinking – book now
Tuesday 25 May
Do you have difficulty tuning into your creative side? Perhaps you need a little inspiration to think up attention grabbing ideas? Discover some simple processes that can be used to help stimulate your creativity and pick up brainstorming tips that will help you start generating great ideas for your campaigns.
Crisis planning – book now
Monday 7 June
What will you do if a crisis strikes? From preparing a crisis plan, to identifying risk issues and selecting a spokesperson, this session will equip you with the information you need to successfully handle a crisis and come out on top.
Web words – book now
Thursday 24 June
Writing for the web is now commonplace in PR, but how does it differ from writing for print? When writing for an e-audience, your words must make an impact quickly or they won't make one at all! Gain a valuable insight into how words, structure and layout can grab and hold your web reader's attention, and find out how to increase traffic to your site by following some basic principles for SEO.
Your first event – book now
Thursday 1 July
Organising an event is a complex process. From setting objectives and developing a strategy, meticulous planning and attention to detail are essential to ensure nothing gets overlooked on the day. Uncover some of the do's and don'ts of event planning, get to grips with your event budget and discover how to implement an evaluation process that works!
Making the pitch team – book now
Tuesday 6 July
Pitching for business successfully needs a combination of presentation skills, authority and confidence. This session comes at pitching from the perspective of a first time pitcher, showing you how to develop appropriate skills, understand the dynamics of a pitch and work as a team to win business. Packed with hints and tips for operating at the sharp end of PR, where success can kickstart your career and make you a prize asset for your agency.
News online – book now
Tuesday 12 July
The online world has made news instant and 24-hour, meaning the traditional ways and times to contact the news desk have changed. Get tips to help you tailor your stories for online news, track responses to your stories and find out how you should be using social platforms to contact Editors.
Autumn/winter
Successful networking – book now
Thursday 16 September
In today's economic climate, building contacts and raising your business profile is key, but do you have what it takes to network your way round a bustling room? Equip yourself with networking tips to help you start conversations and overcome nerves - allowing you to make good first impressions and build strong business relationships.
Viral PR: The secrets – book now
Thursday 23 September
Conversations about your brand can travel far and wide in the online world. Are you confident creating positive conversations about your brand or joining existing ones? Look at ways to get your brand talked about by influential bloggers, how to develop messages that will spread across social platforms, and gain pointers to help you rise to the top of search engine results.
Your first campaign – book now
Thursday 30 September
From completing research to setting objectives and agreeing budgets, planning and delivering your first campaign can be a daunting experience. Get the advice you need to help you create key messages and work within timelines to develop and deliver a successful campaign.
Digital channels: the basics – book now
Tuesday 5 October
Is it time your communications went digital? Get to grips with a variety of popular digital channels. Gain pointers to help you use them to their maximum potential, assess their pros and cons and look at ways to incorporate them into your communication activities.
Online crisis – book now
Tuesday 12 October
It is often said that a reputation takes a lifetime to build but can be destroyed in minutes. New technologies are bringing an increasing number of forums to openly discuss both the positive and less positive aspects of your brand. Knowing how and when to react to what's being said could save your company or clients reputation when it matters most. Look at how online developments impact crisis management and share best practice ideas on preparing for and managing threats.
Time management – book now
Tuesday 19 October
Do you find yourself with a full inbox and never ending to-do list? By applying some simple time management techniques to your working day, you could save time and allow yourself more of a work-life balance. Hear what changes you can make to your daily grind, learn how to keep a time management checklist and gain some useful advice to help you create a stress free working environment.
Client handling skills – book now
Thursday 28 October
From managing expectations to nurturing needs and overcoming difficult situations, client relationships need hard work and commitment just like any other. Arm yourself with the essential information you need to keep your clients happy and tackle difficult situations like setting targets and agreeing budgets.
Meet the Editor – book now
Thursday 11 November
Editors receive hundreds of calls and emails each day, so knowing exactly how and when to contact them is crucial. Discover what the Editor wants from PR's, their pet hates and tips on what you should and shouldn't be doing to get their attention.
Negotiation skills – book now
Tuesday 23 November
If it hasn't happened already, a situation requiring you to bargain for the best deal is waiting around the corner. You might be trying to win new business, set targets or negotiate a price that's right with suppliers. Are you confident you can achieve the best results for your company or client? Gain an insight into the negotiation process and find out how to clinch a deal on your terms.
Timings and venue
All breakfast briefings begin at 08:30 with registration. Presentations begin at 08:45 and finish at 09:45. A continental breakfast will be served during the registration period.
Events will be held at:
CIPR Public Relations Centre
52-53 Russell Square
London
WC1B 4HP
View location map and directions
Tickets and booking information
Tickets cost £45 + VAT for CIPR members and £55 + VAT for non-members.
Book your place nowFor further information on the Freshly Squeezed series, please contact Eloise West on 020 7631 6919 or email EloiseW@cipr.co.uk.
Further information on becoming a CIPR member can be found at www.cipr.co.uk/membership.
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