The Perfect Pitch – F129

Tuesday 30 September

Pitching an idea to a features editors or a forward planning desk can be a scary prospect, but it’s a skill you must develop if you want your story to be covered. Help is at hand to ensure you communicate your idea quickly and concisely, and that you are called for more.

You may also wish to attend Speak like PRO! , Clinching a deal

Managing Crisis – F130

Thursday 9 October

PR is about having a good reputation and learning how to safeguard your reputation is a vital skill for any communication expert. On occasions the tide will turn and being able to fight off negative publicity is essential. Learn how to handle a crisis and keep your head, while others around are loosing theirs.

You may also wish to attend Guard your reputation

Client Management – F131

Tuesday 14 October

Learning to manage your clients’ expectations and building a good relationship with them is essential to achieving positive results. Pick up some top tips on how to fast track this process and make it run smoothly for all.

You may also wish to attend ‘Loosen’ tight deadlines , Essential media relations

Essential Media Relations – F132

Wednesday 22 October

Understanding how the broadcast media works is a key component of successful PR. Gain greater media confidence by going on a virtual ‘news room’ tour at this session and learn how to build up good working relationships with TV and radio journalists!

You may also wish to attend Successful networking , Impressive press releases , Client management

Branding and PR – F133

Thursday 30 October

Branding is an important part of the public relations mix but what is branding and how can it work for you? Find out how to integrate branding into your PR campaigns to achieve overall company goals.

You may also wish to attend Celebrity brands

Simplifying the Numbers – F134

Thursday 6 November

Does the idea of having to run a budget make your head spin? Discover the in’s and out’s of how to manage a budget, keep it on track and bring it in on time without the need for painkillers or a stiff drink at the end of the day.

You may also wish to attend Evaluating PR

Writing Internal Publications – F135

Tuesday 11 November

With changing workplace dynamics and high employee expectations, writing for an internal audience can be a challenge. Having to constantly look for good stories with the right content and copy that will interest your readers is not easy! Pick up practical tips on how you can adapt your writing style and layout to suit the readership.

You may also wish to attend Unleash your creativity , Impressive press releases , E-writing

Events Fundamentals – F136

Tuesday 18 November

Preparation is the key to ensuring an event runs smoothly. Add a dash of creativity and publicity and your event will be a hit. Gain an overview of the event management process and discover how to stage an event that will have people queuing round the block to get in.

You may also wish to attend Unleash your creativity , Loosen tight deadlines , Client management

Social Responsibilities – F137

Wednesday 26 November

Corporate Social Responsibility (CSR) initiatives differ from company to company but the moral essence is the same. By simply recycling printer cartridges or supporting community initiatives, organisations can do their bit to give a little back and enhance their reputation in the process. Gain valuable insight into the current CSR trends and discover how you can integrate a CSR plan into your PR strategy.

You may also wish to attend The green factor

Evaluating PR – F138

Thursday 4 December

Evaluation is an essential part of any public relations campaign. It contributes extensively to the effectiveness and the development of new campaign ideas.  Find out more about the different evaluation techniques available and how you can apply them to achieve maximum benefits.  
 
You may also wish to attend Using research

E-Writing – F139

Wednesday 10 December

Writing for the web is very different to writing for corporate brochures and press releases. It needs to be informal, dynamic and interactive to hold the attention of an impatient e-audience. Look at ways you can use words, structure and layout to create excellent copy on the screen for instant impact.

You may also wish to attend Impressive press releases , New media communications