About Freshly Squeezed in Scotland

Freshly Squeezed is a range of breakfast briefings for public relations practitioners with up to three years experience.

Finding time for training can be difficult, that’s why we run this series of bite-size training seminars with the busy PR Executive/Press Officer in mind.

Pick up practical tips and advice on a range of PR and personal development skills including topics such as 'Selling-in to local Stakeholders', 'Effective campaigning' and 'Know your audience'.

Please find the Freshly Squeezed programme below. For event timings, location and booking information please follow this link . Tickets (Scotland sessions) cost £33 +VAT for CIPR members and £43 +VAT for Non-members.

Effective Campaigning – F143

Wednesday 2 July (Glasgow)

Planning a PR campaign might seem straightforward but to put together a successful one is a trickier enterprise. Find out how to identify your objectives and execute a targeted and effective campaign; not forgetting the necessary elements of time management, delegation and constant evaluation.

Managing Crisis – F144

Wednesday 24 September (Edinburgh)

PR is about having a good reputation and learning how to safeguard your reputation is a vital skill for any communication expert. On occasions the tide will turn and being able to fight off negative publicity is essential. Learn how to handle a crisis and keep your head, while others around are loosing theirs.

New Media Communications – F145

Tuesday 28 October (Glasgow)

New Media has transformed the way people traditionally communicate and with technology comes new platforms. Examine the issues and opportunities in the development of interactive media such as blogs and podcasts, and decide which one works best for you.

The Perfect Pitch – F146

Thursday 13 November (Edinburgh)

Pitching an idea to a features editors or a forward planning desk can be a scary prospect, but it’s a skill you must develop if you want your story to be covered. Help is at hand to ensure you communicate your idea quickly and concisely, and that you are called for more.

Client Management – F147

Tuesday 2 December (Glasgow)

Learning to manage your clients’ expectations and building a good relationship with them is essential to achieving positive results. Pick up some top tips on how to fast track this process and make it run smoothly for all.

Venue

TBC

Timings

All breakfast briefings begin at 8.30am with registration. Presentations begin at 8.45am and finish at 9.45am. A continental breakfast will be served during the registration period

Tickets & booking information

Tickets (Scotland sessions) cost £33 +VAT for CIPR members and £43 +VAT for Non-members.

Please note: Payment by invoice is only available for bookings of five or more places.

To Book by Credit Card To Book by Invoice

For further information on the Freshly Squeezed series, please contact Choo Li Tan Tel: 020 7766 3370 email: ChooLiT@cipr.co.uk

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