Discussion Groups

Ways of Changing behaviour through communication
Di Burton FCIPR, Managing Director, Cicada Communications
Leona Deakin, Partner, Cicada Communications

Practitioners are only now beginning to realise that sending out messages doesn't automatically change behaviour. The application of psychology across many areas of PR practice is not widely understood or recognised by practitioners.

This session will discuss how effective PR practice, as an applied social psychology, can be used to influence the behaviour of groups and individuals. It will challenge the assumptions we make and provide tips on how to make better use of communication.

The discussion will cover:

  • PR's historic links to psychology
  • Attitudes and motivations
  • How to appeal both rationally and emotionally to the different generations
  • PR successes and difficulties
How to devise an effective environmental policy
Nicola Jackson ACIPR, Head of Communications & Media, Bastien Hibon, Creative Director,Friends of the Earth

The Big Ask climate campaign was aimed at gathering public and political support for a proposed new Climate Change Bill, committing to at least 3% cuts in carbon dioxide emissions annually in the UK.

The CIPR Excellence Award winners more than achieved their objectives and their campaign results exceeded all expectations. Hear how this innovative campaign:

  • Used creative tactics to interest “hard to reach” audiences
  • Took their message to the heart of government
  • Mobilised local opinion
  • Created a popular mandate beyond the traditional activist audience
New PR Opportunities using Broadcasting
Howard Kosky MCIPR, Managing Director markettiers4DC

This discussion will look at how broadcast media has been evolving recently and will consider how convergence, user generated content and social networking have impacted upon the media diet.

It will examine how to embrace these new PR opportunities while looking at some real life high profile case studies. Discussion will include:

  • What do we mean by broadcast in 2008?
  • Where do we get our information now?
  • Who are the journalists and are they the key influencers?
  • Can you influence the influencers?
  • Can you still control the message, and if so – how?

Using new technology in PR
Kai Boschmann ACIPR, Group Head of Corporate Affairs, DSG International (formerly Dixons)

DSG launched a national IT support service to help its consumers more fully understand new technology. The integrated mainstream media launch, targeting technophobes and techno-savvy alike, included a viral campaign, CEO podcast, e-community marketing and online competitions. DSG was the first FTSE 100 company to podcast its financial results, and the organisation regularly uses podcasts and webcasts to communicate corporate news.

The TechGuys launch was awarded a 2007 CIPR Excellence Award. Find out about:

  • The growth and development of new technology for PR use
  • How to identify and implement relevant new media to support your PR activities
  • How to successfully engage with your stakeholders through new technology
  • What new media does and does not deliver


 

Conference information

For more details on the conference, contact Elspeth Graham at elspethg@cipr.co.uk.