CIPR

To view pictures form the North East PRide dinner, visit the Crest photography Facebook page.

01 Corporate and Business Communications

Gold winner

• Cool Blue Brand Communications
  'Est 1834' - Medical School's 175th Anniversary
  
  The judges agreed this was a very creative, well-rounded campaign, with clear objectives and a solid strategy. A strong brand identity was created and integrated across all media, and the achievements of the campaign have clearly created a legacy which will be key to future communications.
  
  Case study (PDF format)

Silver winner

• Footprint Public Relations
  Newcastle Building Society - Maintaining Reputation in an Economic Downturn

02 Not-for-Profit

Gold winner

• O Communications
  Enterprise UK - Making It's Mark in The North East
  
  O Communications set out a clear strategy to explore over five different news angles to create an all round campaign. Use of celebrity endorsement, case studies and creative photo calls gave the campaign a regional face and voice. The excellent media results and target-smashing involvement from schools clearly show the strategy was correctly identified to communicate with a hard to reach audience of 14-19 year olds.
  
  Case study (PDF format)

Silver winner

• Robson Brown
  Soldiers', Sailors', Airmen and Families Association (SSAFA) - Heroes Past and Present Festival 2010

Finalists

• IPB Communications
  Kickz Football Campaign tackles anti-social behaviour

03 Internal Communications

Gold winner

• Teesside University
  Our New Brand
  
  Over a 12 month period, Teesside University has drastically changed perceptions and positioning in its market place. This campaign used creative and innovative brand and communication methods to create a sense of unity and pride around current students, graduates and potential students. The use of new media in particular was a triumphant success. The project was delivered within budget, with a significant return on investment. A renewed sense of pride and excitement in the University clearly shows internal communication at its best.
  
  Case study (PDF format)

Silver winner

• Nexus
  Be Up To Date

Finalists

• DTW
  Redcar & Cleveland College - 'Join In' Campaign
• Northumbria University
  Northumbria Insight

05 Community Relations

Gold winner

• Cool Blue Brand Communications
  DX2 - Darlington Experiment 2.0
  
  This campaign encouraged residents of Darlington to get creative about the town in which they lived through traditional and online media. Using innovative ideas and creativity, the campaign encouraged and achieved positive community participation. The print results were substantial, but it was the online and social media aspect of the campaign which made this entry stand out.
  
  Case study (PDF format)

Silver winner

• DTW
  SITA UK Whinney Hill - The Calm Without A Storm

Finalist

• IPB Communications
  Graffiti House adds colour to Enterprise Campaign

06 Public Affairs

Gold winner

• Nexus -Tyne and Wear Metro
  Nexus: Metro Modernisation
  
  Up against the challenges of a new government, Nexus' tactical marketing campaign, teamed with exceptional stakeholder relations, has resulted in a successful £580 million bid for the modernisation of the metro in the North East. The campaign also delivered a greater understanding of Metro's benefit to the economy and a stronger appreciation of Nexus' role.
  
  Case study (PDF format)

07 Public Sector

Gold winner

• Cool Blue Brand Communications
  Launch of Temenos
  
  Cool Blue Brand's Temenos campaign was clearly 'head and shoulders' above the rest of the competition. The judges were blown away by the spectacular photography, an impressive portfolio of regional and national coverage, as well as the sleek marketing collateral and online presence used to support the campaign.
  
  Case study (PDF format)

Silver winner

• NHS North East
  Communicating Swine Flu

Finalists

• Cool Blue Brand Communications
  'Est 1834' - Medical School's 175th Anniversary
• Gardiner Richardson
  A Fresh Perspective
• Golley Slater, North East
  National Apprenticeship Week 2010
• Newcastle City Council - Newcastle Debt Advice
  Debt Advice

08 Best Campaign £10K and Under

Gold winner

• Stride PR
  Launching Rosie
  
  Stride has done an outstanding job helping to raise Claire Connor's profile, as well as her new book. Considering the minimal budget and the time constraints, Stride was able to deliver a high-impact campaign on a shoe-string. The judges were impressed with the use of traditional media relations, teamed with social media and online communications, which helped to maximise coverage and drive book sales.
  
  Case study (PDF format)

Silver winner

• Hundredth Monkey
  Northern Rock Cyclone

Finalists

• Golley Slater, North East
  National Apprenticeship Week 2010
• Newcastle College
  Newcastle College Students have the X Factor
• Northern Gas Networks
  Play Safe Stay Safe
• Robson Brown
  Soldiers', Sailors', Airmen and Families Association (SSAFA) - Heroes Past and Present Festival 2010

09 Consumer Relations

Gold winner

• Cool Blue Brand Communications
  Traidcraft - A Fair Trade Christmas
  
  Cool Blue produced a highly targeted Christmas campaign that received excellent consumer results. By staggering coverage to the press over a six month period, Cool Blue ensured that the Traidcraft products were top of the Christmas list. Creative ideas were used to catch the attention of editors and key influencers including mailers, gifts and on-trend comment. The results gained an excellent return on investment and coverage had an impressive impact on Christmas sales.
  
  Case study (PDF format)

Silver winner

• Quay2 Media
  Rockliffe Hall

Finalist

• Cool Blue Brand Communications
  Odins Glow

10 Best Use of Media Relations

Gold winner

• Cool Blue Brand Communications
  Launch of Temenos
  
  The launch of Temenos was carefully and creatively executed, overcoming the multiple challenges of public perception and questions against spend from local authorities. The media relationships in particular were carefully managed, including national broadcast journalists flown by helicopter for the ultimate press tour in the sky. On a regional level, the local press was targeted appropriately using a photographic competition. Due to the careful and considered approach of the media, the coverage was outstanding. The judges thought this was an intelligent, creative campaign and one that caught the attention of the national media.
  
  Case study (PDF format)

Silver winner

• NewcastleGateshead Initiative and Robson Brown
  NewcastleGateshead Candidate Host City World Cup Bid

Finalists

• Cool Blue Brand Communications
  'Est 1834' - Medical School's 175th Anniversary
• Durham University
  Powerhouse of World Leading Expertise
• Quay2 Media
  Rockliffe Hall
• Robson Brown
  'People Like Me' Campaign

11 Integrated Communications

Gold winner

• NewcastleGateshead Initiative
  Juice - Festival For Children and Young People
  
  The judges were impressed by every element of NewcastleGateshead's campaign to attract visitors to Juice, a festival for children and young people. This campaign was creative, well thought out, cost effective and had strong evaluation. More than anything, the judges loved the brave idea of letting the children run riot and publicise the events themselves. This happened in a variety of different ways, such as simply getting groups of children to wear festival T-shirts or by letting them take over a magazine. This could easily have backfired - but it didn't. Their enthusiasm proved infectious and the number of people who attended the event was highly impressive.
  
  Case study (PDF format)

Silver winner

• Durham County Council
  My Library

Finalists

• Cool Blue Brand Communications
  'Est 1834' - Medical School's 175th Anniversary
• Gardiner Richardson
  A Fresh Perspective
• Northumbria University
  Northumbria University
• Teesside University
  Spark of Inspiration

12 Corporate Responsibility

Gold winner

• Robson Brown
  Student Re-Think Project
  
  Robson Brown's innovative strategy, which included forming a partnership with a North East educational institution, raised awareness of the importance of recycling amongst young people. The creative approach of encouraging students to pitch new recycling ideas as part of the campaign ensured that the Re-Think delivered results beyond expectations within both trade and regional publications. The project also enabled students to recognise their true potential in submitting recycling designs, which resulted in several case studies being used for the regional press.
  
  Case study (PDF format)

13 Best Use of Digital PR

Gold winner

• Cool Blue Brand Communications
  DX2 - Darlington Experiment 2.0
  
  This well rounded digital campaign worked effectively to change and improve perceptions of Darlington through the DX2 experiment. In particular, the 'World's First Twitterer in Residence' not only provided a personality for the campaign, but also enabled Cool Blue to contact the traditional media with a newsworthy story, driving hits to the website. The identification of influential bloggers proved that the strategy took the role of digital media seriously as an integral part of the public relations mix.
  
  Case study (PDF format)

Silver winner

• Cool Blue Brand Communications
  Barker and Stonehouse Social Media Campaign

Finalist

• Cool Blue Brand Communications
  Odins Glow

14 Best Use of Photography or Design

Gold winner

• Cool Blue Brand Communications
  Launch of Temenos
  
  Cool Blue wanted to capture a series of dramatic images that could be used to promote the breathtaking new sculpture in the Tees Valley. The judges were unanimous in their view that they more than met this objective. The photography throughout their design material, both in the map showing the location of the artwork and the brochure detailing the project, is highly impressive and really draws in the reader. The images alone are enough make the reader want to go and see the actual sculpture. A particular mention should go to the stunning centre spread image in the brochure, which was the winning entry from a public photographic competition.
  
  Case study (PDF format)

Silver winner

• Bradley O'Mahoney
  NPE Brochure

Finalist

• DTW
  95 Alive York And North Yorkshire Road Safety Partnership - Safe Driving Campaign

16 Best Publication

Gold winner

• Northumbria University
  Prospectus Suite - Northumbria University
  
  With the aim of delivering an "irresistibly glossy, feature packed accessory" for prospective students, Northumbria University created a superb showcase in its NU publication. Focusing on the people and the places, and looking more like a teen magazine than a prospectus, NU is packed with information for applicants, as well as a great demonstration of life at Northumbria University. Clear evaluation showing an increase in applications and web traffic confirms the impact of this publication.
  
  Case study (PDF format)

Silver winner

• University of Sunderland
  Annual Review

Finalist

• Cool Blue Brand Communications
  Launch of Temenos - Brochure

17 Best Magazine

Gold winner

• Northumbria University
  Impact - The Northumbria University Magazine
  
  'Impact', Northumbria University's news magazine, had the desired impact on the judges. It stood out for its creative design, the seamless connection of photography to story lines, and its perfect fit for the stakeholder group it was aiming to reach. It conveyed its core values well and achieved good results in terms of helping drive web traffic, as well as increasing the number of applications.
  
  Case study (PDF format)

Silver winner

• The Works
  Wear Living

Finalists

• Bradley O'Mahoney
  Contact Magazine
• Durham University
  Dialogue
• IPB Communications
  Cestria Courier

18 Best Newsletter

Gold winner

• Nexus
  Nexus Matters
  
  Nexus Matters delivers short, digestible news stories covering a variety of topics across the business. The publication provides key stakeholders with a regular overview of recent Nexus activities in a succinct, easy to read format, that is a key part of the lobbying process for the business.
  
  Case study (PDF format)

Silver winner

• Bradley O'Mahoney
  Aluminate - Rio Tinto Alcan

19 Best use of Website or Microsite

Gold winner

• DTW
  Roadwise - Road Safety from the Electronic Highway
  
  The judges were impressed with the creativity of this website, the clarity of its structure, its alignment with its key segmented audiences, and how intuitively easy it is to navigate. In particular, the kids' area caught their attention due to its dynamics and playfulness, while conveying important information and education to its browsers.
  
  Case study (PDF format)

Silver winner

• Cool Blue Brand Communications
  Website for Lingfield Point

Finalists

• Nexus
  Nexus.org.uk
• Teesside University
  Graduation

20 Best Event

Gold winner

• O Communications
  World Cup In A Warehouse
  
  O Communications did a fantastic job transforming an empty industrial unit into a buzzing venue, where over 500 guests and journalists enjoyed the hospitality of Hoults Yard. The event was a well thought out community function that involved local businesses, existing tenants and the media. The judges felt it stood out head and shoulders above the competition and cleverly captured the nation's passion for the World Cup.
  
  Case study (PDF format)

Silver winner

• Cool Blue Brand Communications
  DX2 - Darlington Experiment 2.0 'Experiment Market'

Finalists

• Cool Blue Brand Communications
  Temenos; A launch with a buzz
• Cool Blue Brand Communications
  Odins Glow
• NewcastleGateshead Initiative and Robson Brown
  NewcastleGateshead Candidate Host City World Cup Bid Submission
• Northumbria University
  Northumbria University's Fashion Triology

21 Outstanding Young Communicator

Gold winner

• Katherine Shenton
  Gardiner Richardson
  
  It is a major achievement to be short listed and the judges were impressed by Katherine's measured and thoughtful enthusiasm. She has a personable and confident manner, and demonstrates a thorough and broad understanding of public relations. The judges have every confidence she will succeed in any targets she sets herself. Richard Branson's loss is the north east's gain!
  
  Case study (PDF format)

Finalists

• Gemma Clarke
  O Communications
• Peter Whelan Jr MCIPR
  DTW Advertising & Marketing
• Shelley Ann Staines
  NewcastleGateshead Initiative

22 Xchangeteam Freelancer of the Year

Gold winner

• Julian Christopher MCIPR
  Footprint Public Relations
  
  Julian has built a portfolio of high quality regional clients who bought into his business model. He has successfully weathered the economic downturn by continually demonstrating the value of the return on investment he offers. Eighteen months on, he has retained his existing portfolio, has secured new clients and increased fee levels. His client testimonials are clear evidence of the quality of his work and the value he delivers.
  
  Case study (PDF format)

23 Outstanding Small Consultancy

Gold winner

• Stride PR
  
  Stride is clearly building a strong brand. Their name change made perfect sense and has paid dividends in client growth. Innovations such as Dare to Stride and Stridays are excellent, as is the company's commitment to always improving. Existing client growth is truly impressive at 30% and client retention is also very commendable. The agency has made some great strategic hires, significantly strengthening its offer.
  
  Case study (PDF format)

Silver winner

• Hundredth Monkey

24 Outstanding In-House Public Relations Team

Gold winner

• NHS North East
  
  This team has delivered an excellent programme of creative campaigns over the year. They show a good balance of skills and experience, which are good ingredients for a successful recipe! The measurement statistics for performance are excellent, with the team coming out as the best performing health authority, with outstanding growth in media coverage. The creativity of their campaigns is especially impressive and eye- catching.
  
  Case study (PDF format)

Silver winner

• NewcastleGateshead Initiative

Finalists

• Leisureworks
• University of Sunderland

25 Outstanding Public Relations Consultancy

Gold winner

• Gardiner Richardson
  Better Than Ever
  
  This agency ticks all the boxes when it comes to being a great business. Their client work is creative and the results are very impressive. Staff and client satisfaction levels are high and impressively measured. The agency has an excellent CSR programme and a good staff welfare scheme. Their financial approach has been strong and the list of clients is truly impressive. The judges felt that initiatives such as the creative training work with Northumbria University really gave this agency the edge over local competitors.
  
  Case study (PDF format)

Silver winner

• O Communications
  The 'O' Team - Keeping It Outstanding

Finalists

• Bradley O'Mahoney
  'A work in progress'
• Cool Blue Brand Communications
  A Cooler Shade Of Blue
• DTW
  Astute Thinking, Exceptional Service
• Robson Brown
  Three Years of RBPR