Reputation has a direct and major impact on the corporate well-being of every organisation, be it a multinational, a charity, a Government Department or a small business.
That is why the professionalism of those people who protect and shape reputation – public relations practitioners – is so important.
The Chartered Institute of Public Relations, as the voice of the PR profession, plays a key role in setting and maintaining standards.
- CIPR Code of Conduct (PDF format, opens in new window)
