Reputation has a direct and major impact on the corporate well-being of every organisation, be it a multinational, a charity, a Government Department or a small business.
That is why the professionalism of those people who protect and shape reputation – public relations practitioners – is so important.
As the voice of the PR profession, we play a key role in setting and maintaining standards. We do this through a code of conduct which we encourage all our members to follow.
The below versions of our code of conduct are in PDF format and open in a new window.
- Code of Conduct – updated November 2013
- Code of Conduct – updated March 2012