Council nominations (open list)

Open list nominations for positions on Council. Click on the links below to skip to individual statements.

Cornelius Alexander

Stuart Bruce

Lindsey Collumbell

Sinead Doyle

Richard Evans

Steve Falla

Russell Goldsmith

Andy Green

Anne Gregory

Sarah Hall

Dan Large

Samantha Livingstone

Jason MacKenzie

Eva Maclaine

Simon McVicker

Erin Portsmouth

Jenifer Stirton

Laura Sutherland

Gary Taylor

Wai Wong

Cornelius Alexander

Nominated by:

  • Chris Holly
  • Catherine Grinyer
  • Alex Loius
  • Avril Lee
  • Nuala Murray

This year has seen major changes in both the structure and the approach of the CIPR. Designed to be more efficient and effective, steps have been taken to move the PR industry towards greater professionalism and by changes in the CIPR team at Russell Square to support and promote those changes. But such seismic changes will only be achieved if we have a Council which not only works to make these plans a success but responds to any members' concerns re those plans.

It is important that CIPR members take the opportunity to drive the change in our CIPR by playing a role on council. By playing a role we can ensure that the changes benefit not only all CIPR members but future PR practitioners too.

Ensure that those changes benefits senior and junior practitioners, those at the start of their career and those having had a long career within it and that all who are considering becoming practitioners will see the worth of this profession.

To remain relevant PR needs to be seen to be more professional. To remain relevant the CIPR has to be more responsive to its members' needs. To ensure such changes benefit you, is the role of your Council members. I am asking you to vote for me to continue as a member of the CIPR Council.

Between 2010 - 2013, I was chair of the Diversity Working Group.

During that Diversity has moved from being an issue which was on the sidelines to one that is front and centre in the PR industry.

  • the DWG has worked with the CIPR to get practitioners into schools to speak to students;
  • develop a guide with the PRCA targeting sixth-formers making career choices;
  • have regular Equal Access meetings with practitioners of all levels to discuss the issues which are stopping our industry being more representative;
  • have held round-tables with recruiters;
  • and importantly held the CIPR to task regarding its commitment to diversity.

The energy and drive I brought to the DWG, if elected, I will bring to the Council.

Thank you for considering me. But most importantly, if you don't vote for me, please use your vote.

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Stuart Bruce

Nominated by:

  • Simon Collister
  • Paul Wilkinson
  • Andy Barr
  • Mark Pack
  • Richard Bagnall

Statement

Public relations, back to the future was the title of a keynote address I gave in May at the annual conference of the Croatian Public Relations Association. The title reflects my belief that the modernisation of the public relations profession actually takes us back to our roots.

A popular theme is that public relations is dead. PR is becoming part of marketing. SEO is more important than PR. The truth is that the opportunities for the public relations profession are better than ever, but so are the threats. The opportunities and threats come from two converging factors: the increasing recognition of the value of reputation; and the relentless growth of digital.

Advertising agencies, digital agencies, search agencies, law firms, management consultancies are all staking their claim to what should be ours. The public relations profession can flourish, but only if we are committed to constantly innovate, learn and demonstrate the value of our work. We can only do this with a relentless commitment to professionalism. We can't just speak the language of the board room, we need to live and breathe it.

We do this by constantly expanding our knowledge base and learning from other professions; by constantly learning from our colleagues and sharing best practice. We do this by bringing PR practice and PR academia closer together.

I was elected to the CIPR council in 2012 to serve a three year term and have to stand early now because of the new modernised council that I voted to introduce.

If I am re-elected I pledge to continue the work I've already started:

  • Promote digital best practice amongst all PR professionals
  • Contribute to improving continuous professional development (CPD), professional qualifications and training
  • Work to bring PR practice and academia closer together
  • Improve the international reputation and profile of the CIPR
  • Promote the importance of CIPR membership to the wider community in business, society, politics and government and make it an important factor for those recruiting PR professionals
  • Promote ethical best practice and the CIPR's professional code of conduct
  • Help to improve the diversity of the profession

I have worked both in consultancy and in-house and have been an active member of the CIPR since I stared my career in 1989. I have served on the Yorkshire and Humber regional committee, am a founder (and still serving) member of the social media panel and have served as a CIPR Excellence Awards judge.

I regularly promote the CIPR when I speak at international conferences such as the Davos World Communication Forum and frequently appear in print and broadcast media including Ragan.com and Al-Jazeera. I regularly promote the CIPR on my own globally top-ranked PR blog.

Today I am independent PR adviser and trainer fortunate enough to work with companies, NGOs and governments around the world. I am also a part-time PR lecturer at Leeds Metropolitan University and an adviser to start-up companies in the UK.

If re-elected I will be a moderniser who will bring the best of PR's roots into the future.

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Lindsey Collumbell

Nominated by:

  • Sarah Pinch
  • Sarah Hall
  • Jason MacKenzie
  • Simon McVicker
  • Rob Brown

Statement

This is an exciting time for the CIPR and members, with President Stephen Waddington's modernisation agenda in full swing. The CIPR has changed beyond recognition since I joined in 2005 from an ivory tower to a chartered body that is responsive to members and is leading the way for the profession to be taken seriously as a management discipline.

Council needs people motivated to stand up for what members need to develop both professionally and in business, and to make CIPR membership a mark of quality. I endorse the five commitments next year's President, Sarah Pinch, has made and I want to help her and Council achieve them. To do this I make three pledges to you:

  1. Freelance Practitioners – I became a freelancer in 2004 after 15 years employed in PR for corporates and membership organisations. Until recently I found member services were largely irrelevant to a freelancer's needs, this is changing but there is still a way to go. I pledge to work with the CIPR to ensure services are relevant and fit for purpose in both a professional and business development context for freelancers.
  2. Professional Development and Standards – with a wide range of activities so easily accessible through the CIPR website, all members should be registered for CPD and working towards Accredited Practitioner status, which I achieved earlier this year. I pledge to work with the CIPR to put the CPD programme at the core of member benefits and position Accredited Practitioner status as the minimum standard for a PR professional and a benchmark for excellence.
  3. Gender gap – the results of the latest CIPR State of the Profession survey, published in February this year, identified shocking facts about the gender gap in our profession. There is a lot of work to be done on this issue. I pledge to work with the CIPR to deliver further action on gender equality for the benefit of us all.

It would be a privilege to serve you on our Council, to continue to make the CIPR relevant to members and raise the standards by which PR professionals are known.

My credentials

After a first PR job in 1990, my last 'employed' role was Head of Communications with a seat on the Management Board. I became a freelance practitioner in 2004, primarily working in the SME sector in strategic and hands-on implementation roles, latterly also training business owners how to do their own PR. Another string to my bow is business award schemes. If you have been shortlisted for an Excellence Award since 2006 then I am the (hopefully) calming person who meets and greets you, keeps the interviews on schedule and facilitates the judges' decision-making. I have also been a CIPR PRide judge and won 'Best Freelance Practitioner' for Home Counties South in the 2011 and 2012 PRide awards.

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Sinead Doyle

Nominated by:

  • Paul McErlean
  • Chris Brown
  • Sam Livingstone
  • Charlotte Richardson
  • Chris Love

Statement

With over eight years' experience as a communications professional, I believe I can make a valuable contribution to the Chartered Institute of Public Relations (CIPR) UK Council.

As head of the consumer PR division at a leading Belfast agency, I have taken every opportunity to champion the industry and feel I can do more to help the CIPR in its efforts to promote professionalism, best practice and ethical conduct for the advancement of the industry as a whole.

Formerly a journalist and editor for almost six years, prior to moving into PR in 2011, I have maintained and developed relationships with PR professionals who were once contacts but are now peers. I play an active role on the committee of CIPR in Northern Ireland in the joint, shared roles of PR and social media officers, having been elected in February 2014.

I am committed to continual professional development and am an active member of the CIPR, routinely participating in local events and activities. I champion the benefits of training and CPD, as well as the importance of working with peers for the benefit of the industry. I use public platforms such as social media to discuss issues affecting the industry, often contributing to online debate and discussions, such as #CIPRCHAT and other initiatives.

I have reaped the benefits both personally and professionally of collaborative working with peers and am keen to encourage other practitioners within Northern Ireland and further afield to engage with CIPR and their industry colleagues.

As a positive ambassador for the Northern Ireland PR industry, I believe I can do more to help communicate the good work of the CIPR, as well as providing a voice for members in the Northern Ireland region.

We have a vibrant public relations industry in Northern Ireland, which has been championed and supported by the work of our local CIPR committee but I feel it would be beneficial to boost the region's participation at a national level. Alongside our regional chair, I believe I can make a valuable contribution to the CIPR UK Council.

I am passionate about promoting the benefits and importance of continual professional development, within our agency, region and within the wider industry. I have benefited personally and professionally as a result of my CIPR membership and my role on the CIPR NI committee and believe I can contribute further to the organisation by representing the CIPR on its UK Council in 2015 and 2016, and vitally, encourage other members and professionals to engage with the CIPR.

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Richard Evans

Nominated by:

  • Stephen Waddington
  • Heather Yaxley
  • Richard Bailey
  • Rachel Miller
  • Tom Watson

Statement

I am a current member of the CIPR's Council, having been elected last year, and am also a member of the committee of its Fifth Estate group. I have managed public relations teams in the charity and public sectors for the last eight years and want to give a strong voice to the great work going on in these sectors.

I am currently Head of Media for Diabetes UK and have previously worked in public relations roles for World Cancer Research Fund, Lambeth Council and Greenwich Council. Before that, I was a journalist. I have also written the first biography of Basil Clarke, the father of the UK's public relations industry, and do a blog on PR and media history.

I support Stephen Waddington's reforming agenda and, if elected, my three priorities would be:

  • Professional development – I want everyone in public relations to get the very regular training and development that will ensure our industry consistently gets the place at the top table it deserves. Particularly with digital communications changing the face of public relations, it is vital that practitioners have the tools to be able to keep pace with a changing environment.
  • Ethics – I want to support the CIPR's existing work to promote high ethics in public relations but I would also like it to do more to publicly celebrate this work and to challenge those who do not meet these standards. Above all, I want to promote public relations as a force for changing society for the better, rather than the too common perception of it as something used by the powerful to ward off legitimate criticism.
  • History – As an industry, there is too little collective knowledge about our past and I believe this is holding us back. I want to see us do more to remember the history of public relations – this is why I wrote my biography of Basil Clarke – so we can learn its lessons, both good and bad, as we build towards a bright future.

If this sounds like a platform you agree with, I'd very much appreciate it if you would consider voting for me.

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Steve Falla

Nominated by:

  • James Harkness
  • Eva Maclaine
  • Sarah Hall
  • Sally Sykes
  • Dave Sanders

Statement

During my four years on Council (three as CI Group Chair) I have been proactive in my contribution to meetings and in my work on the Professional Development and Membership committee. My ambition is to continue to serve in both capacities.

Following the change of rules, which reduced my Council term from three years to one, I am left with a sense of unfinished business and I seek your support to be part of the new slimmed-down Council by electing me to one of the Open List seats.

Change is not always comfortable and it's not without risk, but I'm convinced that the modernisation of the CIPR's governance has led to a more dynamic, fit for purpose and responsive Institute. This is particularly pertinent to me as I am in the process of driving a work stream for the Membership Committee, looking at how the CIPR could and should engage with senior members of our profession, members or non-members. I would very much like the opportunity to complete this.

Earlier this year I led a Council break-out group in a discussion on "Good work and professional work". This stimulated some interesting and thought-provoking feedback. As for my own views, I am an Accredited Practitioner and I support the requirement for Board and Council members to be committed to Continuing Professional Development and, more generally, the CIPR's drive towards greater professionalism in public relations. I was heartened to see the outcome of the Fellows' consultation in support of this momentum, in particular the need for accountability to our robust Code of Conduct.

I am excited that the proposed new College of Fellows will ensure that we make best use of the knowledge, expertise and experience amassed by our Fellows.

I also enjoy the privilege of being on the CIPR Board and contributing to the direction of the affairs of the Institute.

I have always sought to be a champion for members working in consultancy or agencies as I believe that CIPR is as appropriate and relevant to consultants as it is to those working in-house or in the public sector – indeed we can all learn from each other.

There is a tremendous amount of excellent work being produced by the public relations profession, as evidenced by the PRide, Excellence, PR Week and Golden Hedgehog awards. I am proud to be part of this great community that draws on intellect and creativity.

I am action-led, I am not afraid to speak out when I disagree with what is being proposed or expressed in Board or Council meetings and I'd very much like to continue to serve members in this way. Please vote me back onto Council for the 2015/2016 term.

Second statement (27 Aug 2014)

If further endorsement for the current modernisation of the CIPR was needed the interest and enthusiasm evidenced by 20 people standing in this election for just eight open Council seats speaks volumes.

With the power to direct the affairs of the Chartered Institute now solely with the Board, I see the new slimmed-down Council having two important roles: Firstly, to scrutinise and sense-check the decisions and actions of the Board and, secondly, to be a thinking forum where expertise and experience can be shared in debate and discussion for the greater good of the PR profession.

While the Council will be smaller and arguably have less power in 2015, let's remember that the Board is elected from its number and so are the important standing committees which do much of the spade work behind the scenes to develop our policy and standards.

What can I bring to Council? Continuity and a sharp focus on membership, ranging from the Fellows and senior PR professionals, some of whom may not even be CIPR members yet, right down to PR students - after all they are the future of the profession.

Please vote for me so that I can continue to bring energy, enthusiasm and effort to the CIPR Council.

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Russell Goldsmith

Nominated by:

  • Stephen Waddington
  • Andrew Smith
  • Rachel Miller
  • Dan Tyte
  • Rob Brown

Statement

Since joining in 2006 I have contributed to sharing of knowledge with my peers – presenting at events, writing Skills Guides, judging awards, and being a member of the Social Media Panel producing CIPR.TV, the C-suite Podcasts, and writing chapters for both Share This books.

The CIPR has been good to me, meeting some amazing people, mainly through the Social Media Panel, but it took my exit from the CIPR's former broadcast partner, markettiers4dc, where I was Digital and Social Media Director, to realise how much more there is to gain. I now fully appreciate how the CIPR can help me to continue to learn and develop, whilst creating an opportunity to give something back in return, using my 20 years of experience to help shape our industry for the future.

But May this year was only the first time I spent an hour working in the member's room at Russell Square, and in July, I finally used a member benefit to get discount on my insurance. And it's only through standing for Council that I registered for CPD - eight years and no one questioned what I do for CPD?

Having recently become independent, I have more freedom to choose where to spend my time, both for work and social. As a result, I recently became a trustee of my synagogue, not for religious reasons, but to help continue the good work of the previous team in building a strong leadership for the community that provides support for its members. Joining CIPR Council will help to open up similar opportunities in my work environment too.

My passion in recent years has been in social media and through a lot of the good work of the Social Media Panel, the CIPR is seen as leaders in this area. The Panel's goal of making itself obsolete in a couple of years is a tremendous target, but one that can only be achieved if Social is engrained across all aspects of PR. It's important to build our members' understanding and confidence in this area.

The standing committees I highlighted above, either one of which I would be happy to be serve on, can hopefully gain a benefit from my particular experience in broadcast and social media.

Finally, I won't pretend to know how Council works but am keen to learn and spread the word of what the CIPR can do for its members. I'm confident I can achieve this on a national scale, but as I currently work from home in Hertfordshire, I am now a regional member, with my regional group being Thames and Chiltern – a PR group that has tweeted just four times in 20141, has no events planned, the last being November 20132 and that hasn't had one bit of news to say in over 2 years.

1 Twitter: @CIPR_Thames

2 www.cipr.co.uk/content/member-groups/thames-chiltern/events

3 www.cipr.co.uk/content/member-groups/thames-chiltern/news

Whilst I understand this group's status may be being reviewed, based on this evidence, I know where my work can start!

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Andy Green

Nominated by:

  • Dave Sanders
  • Dan Tyte
  • Amanda Coleman
  • Rob Brown
  • Pat Gaudin

Statement

I have witnessed and experienced both the very best our Institute can offer - and also the very worst.

We are working in a business witnessing radical change. It needs a professional body to be a flag bearer, leading the way forward, showing direction and leadership, guiding members in uncertain times.

We now have a Board, Council, management and staff which are stronger than ever because everyone is aligned behind a common vision or purpose, thanks to a succession of very capable Presidents providing an intelligent, sensible and coherent way forward.

I intend to support this effort.

We also need an organisation that listens.

I believe in unity in critical things, diversity on important things and generosity in all things.

I share a response to my standing for Council: "I think you would be a great asset to the first new-look Council as your experience and knowledge of the Institute would prove to be invaluable. You're also not the sort to be 'railroaded' into making decisions you don't agree with and Council needs that."

I am in a fortunate position where I lecture and train around the world and have a genuine global perspective on our challenges and opportunities.

The foundations laid down by the Institute over successive generations, the opportunities presented by English being a global language, our time zone conducive to world trade, coupled with the British tradition for creative genius, provide a phenomenal opportunity for the UK to be both a creative industries leader and a global thought leader for developing new ways of thinking and doing in PR.

To this end I have teamed up with others to launch #PRredefined - check it out at www.prredefined.org - an independent, global, bottom-up led initiative stimulating new theories and definitions of how we do this thing we currently call 'public relations'.

I have trained or lectured with nearly every single CIPR regional or national group. Earlier this year I worked with the South West Group to deliver a 2 day Creativity Tour of the region with 6 events, including a first-ever CIPR event in Truro, attracting 30 people.

I am the driving force behind the 'CIPR Innovation & Creativity Toolkit' - the free downloadable resource, the equivalent of a Creativity Director for your team. Last year I was voted 'Outstanding Public Relations Professional of the Year' by fellow members. I am also the proud recipient of the Sir Stephen Tallents medal.

We have some very good people at the helm of the CIPR. They need a body of good people around them to ensure unity, diversity and generosity.

I want to bring to Council my capability, experience and enthusiasm to help the team at the top deliver the difference they seek, to ensure the CIPR enables you to make the difference you want to achieve in your world.

I want a CIPR that upholds the very best it can offer you - which can realised by being a professional body that works together - and listens.

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Anne Gregory

Nominated by:

  • Sarah Pinch
  • Andy Green
  • Gary Taylor
  • Eva Maclaine
  • Stuart Bruce

Statement

The public relations profession is at a turning point and we have a choice. We can continue as the latest CIPR State of the Profession survey reveals, valuing experience and the traditional skills of writing and 'doing social media' and gradually descend into tactical insignificance. Or we can truly professionalise. That means taking our education seriously just like other professional do. There is a science beneath our art, but too few people know it.

I have been passionate about the professionalization of public relations for many years and have been active in promoting it. I was President of the CIPR in 2004 and led it to Chartered status and have been deeply involved in the education and training of young and experienced professionals. However, our professional project remains unfinished.

We are moving into a period of unrivalled opportunity for public relations, but also of challenge. The marketers, management consultants and big accounting firms 'get' the opportunity. When 80% of an organisation's value is in intangible assets and that penny has finally dropped in Board rooms around the world, they want a piece of the action. That territory is ours, but we are at risk of losing it. We must constantly up our game to address the changing social, business and communication environment. I would like to serve on Council so that I can contribute to raising standards and improving the status of our profession.

As part of that we need to attract a new kind of professional into our Institute. Passion is needed, but it is not enough. We need those who will be committed to challenging us, to driving forward our professional boundaries and who are committed to continuing education and development. We also need a more diverse profession, not only ethnically, culturally and socially, but from very different professional backgrounds. We cannot hope to understand the needs and challenges in society if we remain as narrowly based as we are. We need to look outwards more.

This is one reason why I have been the CIPRs representative in the Global Alliance, the umbrella organisation bringing together over 60 public relations associations and educational bodies across the world. I am currently its Chair. As the second largest national professional association in the world the CIPR has a great deal to offer and to learn from the international PR community. A place on Council would enable me to continue to bring international best-practice and benchmarks to our membership such as the work I am leading in the Global Alliance on global standards on professional qualifications. I also want to raise the CIPRs profile globally – vital as we prepare for the opportunities that are opening up.

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Sarah Hall

Nominated by:

  • Rob Brown
  • Steve Falla
  • Laura Sutherland
  • Chris Taylor
  • Jason MacKenzie

Statement

Being a member of CIPR Council is something to be taken extremely seriously and is something I have now had the privilege of doing for several years.

During the last 24 months, I am proud to have seen the Institute modernise as part of a much-needed drive to create a membership body that not only answers but pre-empts member needs.

The journey is more than well underway thanks to a strong and dedicated leadership team. A continuation of this effort is critical for us to maintain momentum, consolidate the changes in progress and make the Institute future proof.

Learning from the past

One of my roles has been to provide corporate memory. It's important to note that committee, council and board members change often and that historical input is critical to avoid the same mistakes being made – not to mention to avoid any reinvention of the wheel.

My goal, if I am successful in being re-elected to Council, will be to continue to provide this background and to push forward the work that I have led on behalf of the President and Board with regards to gender equality, diversity and ethics.

This year we have seen a huge shift with the forthcoming publication of a flexible working guide and the introduction of new benefits for women returners. Engagement with the #CIPRCHAT on Twitter with regards to the gender pay gap came in at an all time high.

Sorting out the gender pay gap

Right now I am leading work on a hack day that will inform how we take our gender activity forward and I would love the opportunity to complete this particular project. As one of the most challenging issues we face, this will require long-term focus and dedication from all those involved and I am keen to see it through to fruition.

During my time as chair of the Professional Practices Committee, we have undertaken some of the most significant governance changes in the Institute's history, making us a much stronger body and more relevant and responsive to PR practice today.

As part of our commitment to emphasising the CIPR Code of Conduct – one of the key differentiators from other industry bodies – we have been promoting the Code and focusing on ethical issues via a page in PR Week. Furthermore, the CIPR's new membership cards now feature key points from the Code printed on the back. Small developments these may be, but they speak volumes about our intent to professionalise the industry.

In September, we will also be launching our first ever Ethics Month as part of a joint initiative with the Public Relations Society of America.

Please vote for me

In light of all the above, I am asking members to vote for me and in return I pledge to fulfil my commitments, continue to listen to member views and act on these accordingly.

Second statement (25 August 2014)

#VoteSarah CIPR Council Elections: "I get stuff done"

Voting kicks off in the CIPR Council elections next Monday, 1 September. Here's why I'd be grateful for your support.

#1 Listener and doer, and regional offices

As a member based in the regions and agency owner, I have represented member interests openly and successfully for almost a decade.

Here's an example: members have repeatedly asked for access to CIPR office facilities outside London. It's an issue I have lobbied hard on.

By the end of the year North East members will have their own hub in Newcastle as part of a pilot project with Newcastle University.

Elsewhere members will have access to hot desk and meeting room facilities across the UK both in their local area and when they travel.

It's part of adding value to your membership and a key benefit for everyone.

#2 Tackling the gender pay gap

I'm working on my biggest project yet for the CIPR - the gender pay gap. The aim is to iron out the £12,000 salary mismatch that both CIPR and CMI data has highlighted.

This is a long-term programme. I'm leading a hack day in autumn and am keen to ensure the results deliver change.

A vote for me will give me the opportunity to ensure that's the case - and could potentially help you too.

#3 "Be the change you want to see"

I'm not in this because I have a product or service to sell to CIPR members or because I need the profile, but because I want to make our industry better.

It's always been that way as my track record will testify. I'm certainly proud of what's been achieved during my time as chair of the Professional Practices Committee as we move to professionalise our industry.

There are lots of strong candidates standing for Council. I'm here to represent you.

The CIPR has never had such a strong voice within the profession, business, government and internationally.

If you're a CIPR member please #VoteSarah and if you're not please consider joining us.

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Dan Large

Nominated by:

  • Robert Pettigrew
  • Lis Lewis-Jones
  • Katie Perrior
  • Jason MacKenzie
  • Joanne Tanner

Statement

I'm standing for the CIPR Council for three reasons.

Firstly, I'm a political communicator, and I would like to see a continued improvement in the representation of our part of the industry, particularly when the regulation of lobbying remains a hot topic, and the lobbying register only covers consultant lobbyists.

I have stood up for public affairs members on Council in the past, putting their case strongly, even when the majority disagree, and won concessions for them.

Secondly, I've taken the plunge and started my own business. It might not sound much, but I want to speak up for freelancers and small business owners like me, so that we get the support from our industry body that we really need.

One of the points that I am encouraging the CIPR to lobby on is intellectual property (IP) law, which causes so many freelancers and small agencies anguish when their pitch work and training materials are stolen by unscrupulous clients and potential clients.

Finally, a lot of my career has been spent campaigning for and in the regions – not just in Westminster and Whitehall. Regional and devolved nation PR and public affairs are growing and important parts of our sector, and we need to ensure that the CIPR caters for them as well as it does for London.

So, that's me. If you think I'd be a welcome voice, I'd welcome your vote!

Twitter: @DPLarge
LinkedIn: danlarge

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Samantha Livingstone

Nominated by:

  • Chris Love
  • Jane Williams
  • Sinead Doyle
  • Leanne O'Reilly
  • Gary McKeown

Having worked within the public relations sector for over 11 years, I believe I can and would make a valuable contribution to the CIPR UK Council.

Since the age of 11, having looked up the term 'PR' in the Library, I have never wanted to work for any other profession. I love my job and I love PR. Throughout my career I have worked across both agency and in-house environments; dealing with a wide range of international, national and regional clients, spanning corporate, public sector and consumer markets. In 2013, I decided to set up her own agency, Rumour Mill PR, which has experienced strong growth since its inception. I am currently the Northern Ireland Chair-Elect, taking up Chair in 2015.

I joined the NI committee back in 2011, and since then continued to be a very active member. When I joined, my aim was to learn more about the CIPR, and help shape the organisation going forward; plus develop new ways to increase member and non-member engagement. From organising training events, workshops and the region's title event 'NI Media Awards', I have sought to ensure there are adequate opportunities for members to expand upon their personal development and network with peers.

One of my objectives going forward, as future Chair and hopefully as a member of Council, would be to further increase the training opportunities for members on a local level. We need to make access to ongoing personal development more agreeable and to tap into the wealth of experience of our more senior members. To date on a regional level we have had poor participation levels, despite the array of training put in place – so I am keen to question this more and to see what more can be done to grow numbers across the board.

I have always been taught that regional differences should continually be taken into account; therefore I feel more can be done to bridge the gap between London and the other regions. Great strides have been done already and I want to be part of the next phase in bringing more cohesion with regional groups.

I am extremely passionate about the Chartered Institute of Public Relations and I am proud to be involved in an organisation that seeks to develop and enhance its members and the industry as a whole.

I want to reaffirm the CIPR's mission in members' minds 'to be the voice of the public relations profession, a champion of its interests and a respected partner to the broader communications community'.

I also want to give life and meaning by the values set forward of Honesty, Integrity, Diversity, Respect, Professionalism, Sustainability and Collaboration.

CIPR membership is something PR practitioners choose because they want to be the best in their field. Therefore, I want to make sure that members are able to use the CIPR to its fullest, regardless of region, in order to achieve greatest and show the excellence that remains within the recently battered and bruised profession.

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Jason MacKenzie

Nominated by:

  • Stephen Waddington
  • Rob Brown
  • Sally Sykes
  • Sarah Hall
  • Lis Lewis-Jones

Statement

The CIPR is enjoying a season of dramatic and positive change under Stephen Waddington's leadership. We're on a journey to increase our share of voice, modernise the public relations business and put professionalism at its core. I currently serve on Council – and I'd be grateful for your vote so that I can continue to play a role in making the Institute more relevant, both to our members and to the wider community.

The CIPR has a strong sense of direction. My priorities are simple:

  1. Continue to help fulfill the 10 pledges that our president set out last year.
  2. Create a clear, cohesive professional journey to help every PR practitioner develop their skills and knowledge. For example, I am currently working on reshaping the 'Chartered Practitioner' designation, making it more relevant to a wider group of practitioners, whilst maintaining its robustness and credibility.
  3. Focus on bringing greater member benefits to PR practitioners in Scotland, Wales and Northern Ireland, across every British region and in every sectoral group.

In addition, I want to help the CIPR to:

  • Demonstrate clear vision in areas such as best practice, ethics, diversity, social media, public affairs and internal communications.
  • Communicate the benefit of public relations to the UK economy.
  • Be confident and authoritative, asserting the role of PR as a credible, robust management discipline.

I'm managing director and co-owner of a small consultancy, so I'm fortunate enough to be able to dedicate time and energy to serve our industry and our institute through a role on Council. I've demonstrated commitment to the CIPR through:

  • Serving as inaugural chair of the Channel Islands Group (2008-2011).
  • Serving on national Council 2008-2011 and being re-elected to a second term, which started 1st January 2014.
  • Addressing international PR conferences in Mexico and Poland on behalf of the CIPR.
  • Judging the national Excellence Awards.
  • Entering, attending and winning PRide Awards in both regions where we have offices.
  • Mentoring younger practitioners, including the 2012 CIPR national Outstanding Young Communicator.
  • Pursuing CPD, including completing the CIPR Diploma and becoming an Accredited Practitioner.

Having served on Council, I understand how it works. More importantly, I understand how to get things done. Please get in touch if you'd like to discuss any aspect of my candidate's statement: I would value your vote.

LinkedIn: jasonmackenzieuk

Twitter: @jasonmackenzie

Email: jason@weareliquid.com

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Eva Maclaine

Nominated by:

  • Simon McVicker
  • Stephen Waddington
  • Sarah Hall
  • Laura Sutherland
  • Anne Gregory

Statement

I was elected to Council and served my first year in 2013. In 2014 I was also elected to the Board by my Council colleagues. During that time I have contributed fully to the direction of the CIPR.

My roles on the Board and Council have enabled me to promote the CIPR to numerous other audiences. Whether it is facilitating a talk on international comms at the PR Show, or contributing to discussions on the future of Chartered Practitioners, or talking to students from various universities. I have, for example, been asked to speak to the London College of Communication, to Birmingham City University and to visiting students groups from Texas and Miami at the CIPR. It is an aspect I really enjoy and I always feel energised by their enthusiasm.

If elected I shall continue to play an active part in CIPR's 'March to Professionalism'. That means honing our professional skills, explaining our true value to employers and clients and contributing to some of the best and most rigorous thinking on public relations, throughout the world. I look forward to the time when an employer requires staff to be CIPR members and accredited. My own commitment is reflected in that I became a Chartered Practitioner in 2013. I am proud of that and will continue to fight for recognition for our work.

Two areas of public relations interest me in particular. One is global PR: the various forms it takes, how it is practised, the specific challenges faced by practitioners, and how we can become more skilful at this important and growing sector of public relations. CIPR International, the sectoral group of which I am chair, has enjoyed a 16 per cent increase in membership. We have developed a wide-reaching strategy and I aim to develop further some of the strands of this ambitious programme.

My other area of interest is ethics, which I consider to be fundamental in making sure that PR is a force for good and a vital ingredient, which helps our societies, wherever they are, to function better and more ethically than they would otherwise.

I very much hope that I shall be able to continue to serve on the Professional Practice Committee, one of CIPR's four standing committees. As a PPC member I am able to help shape an increasingly robust ethics agenda for the CIPR. Under the chairmanship of my colleague Sarah Hall FCIPR, we have introduced some very important changes, which have brought us into line with today's very best practice. The necessity to embed ethics into the fabric of every PR practitioner's thinking is always at the forefront of our minds. In September my two interests – international PR and ethics - merge when we are planning an Ethics Month with the participation of the PRSA from the US.

I would be privileged to serve you by continuing to contribute to the CIPR as an elected Council member. Please vote for me.

Second statement (27 August 2014)

I have served on Council for two years and was lucky enough to have been elected to the Board this year also. I don't feel remotely ready to leave! And this is why.

In brief

I want to concentrate on bringing value to your membership, wherever you are. Whether you are in Aberdeen or Abuja, London or Lausanne, Walsall or Warsaw, CIPR membership must bring value.

  • Increasing recognition of CIPR members' value to business: if employers and clients understand the work of the CIPR they will value its membership. I will help explain the many ways in which we help businesses develop.
  • Increasing your value to your employer or client by developing your full professional potential through skills training of the highest standard, relevant to you.
  • Promoting real measurement as an essential component of good PR practice so value can be assessed accurately.
  • Increasing value through international partnerships: the CIPR is enormously respected worldwide but it does not exist in isolation. Partnerships with other professional organisations, wherever they are, enrich our experiences and broaden our professional understanding.
  • Increasing the value of your professional network by helping you make contact with those whom you value and who can help you develop and learn.
  • Establishing PR as a force for good through the Professional Practices Committee and forging ahead with this agenda so that ethics remains an essential, valuable core of our offering.

These thoughts are what motivate me in my working life; I hope they resonate with you. If elected I will continue to work with my Council colleagues to make these things happen.

Please vote for me!

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Simon McVicker

Nominated by:

  • Victoria Parker
  • Paul Beckford
  • Louis Clark
  • Donna Castle
  • Vernon Hunte

Statement

I have been Chair of the Public Affairs Group since 2012 and have sat on the Council as the Group's representative. I won a by-election for a place on the Board and in 2013 and won election for 2014.

I have been proud to lead the CIPR'S Public Affairs Group during these challenging years when the integrity of our profession was being challenged in the media and the Government were seriously looking at statutory regulation. Keeping the CIPR views heard in Government and amongst other parts of the industry. Sitting on the Board of the UK Public Affairs Council. Being a leading voice!

CIPR is the leading organisation representing the individual Public Affairs professional, giving opportunities of career development and added professional integrity. It is essential that within our Council we represent all sections of the Institute including Public Affairs and if you support me you will have someone who not only a seasoned Public Affairs Practitioner but also someone who is dedicated to the CIPR and all that it stands for.

What I believe in can be seen in two key schemes I have sponsored and will continue to promote in CIPR.

Under my leadership the Group has set up a Young Professionals Group dedicated to people in the first 10 years of their Public Affairs Career. We have set a sub Committee led by them and they have a budget to organise events. Their leader has been co-opted onto the Committee and brings their perspective to the Group. They are organising a House Commons Researcher of the Year event and are also looking at approaching Universities to set up meetings with Under Graduates and talk to them about a career in Public Affairs. This initiative is something that other Groups in the CIPR should really explore, it is very rewarding for the individuals involved and for the CIPR.

I have also worked very closely with the Scottish CIPR to set up a Scottish Public Affairs Group. We know Scotland has unique issues and its own distinctive Parliament, it needs its own sub Group. Again we have co-opted the leader of the Scots sub Group and we are prepared to finance events they create. I am keen to roll this out in other areas with Devolved Parliaments and maybe even in Brussels if the demand is there.

I strongly support Stephen Waddington's 10 Point Plan as it has put new purpose and vigour into the CIPR. I know this will continue under Sarah Pinch who I also strongly back. The emphasis on ethics is exactly the right approach for the Institute in these times. The Ethics Month in September is a great initiative and we are organising in An Ethics in Public Affairs Roundtable with members and senior people in our part of the PR industry.

I believe I have the ideas, the experience and core modern PR values that we need to make us an exciting and relevant organisation to the vast majority of people in our industry.

Second statement (27 August 2014)

I have been proud to nominate Rob Brown for President of the CIPR as I agree with his views on making the Institute more modern and transparent. I have also nominated other candidates who I believe will make a fantastic contribution to the CIPR in the 2015.

As Chair of the Public Affairs Committee I am proud that they have nominated me for "the Open List", Rachael Clamp for the "Sector Groups List" and Grant Thoms for Treasurer. I believe electing us will help give CIPR the right balance of expertise and diversity it needs in facing some of the potential challenges for PR and Public Affairs over the next few years. We have seen the Public Affairs industry come under extreme scrutiny since 2010, this could well continue after the next General Election, CIPR must be seen to represent its one thousand Public Affairs members with authority and credibility, it must listen to them internally and represent them externally, this means electing them onto Council

Having sat on the Board for the last two years I am fully committed to the principle of professionalism. We need to push CPD to our membership, we need to demonstrate its importance for career advancement and also to show that in the future it can be worn as a badge of honour. CPD and being an Accredited Practitioner means that you believe the PR is a proper industry and if we believe this then we can encourage employers and clients to believe it too. Engaging our members, engaging our employers and our clients in the message of professionalism is a core campaign for 2015.

We have started a 'Young Professionals Group' to engage with the next generation of Public Affairs specialists. We have also looked at how we can interact with the regions more effectively and have set up the "CIPR Scottish Public Affairs Group" to represent our members in that key devolved area. We will look to open this up in other areas but I would like to see other Sector Groups do this in future as well.

I also believe it is important to recognise the achievements of members who have contributed something constructive and lasting to the Industry. I have instigated the Douglas Smith Lifetime Achievement Award for those members in my Group who have been in the Industry for twenty plus years and made a real mark. I would like to see CIPR follow this initiative with the general membership in 2015.

So I have 5 core beliefs for CIPR in 2015 to follow:

  • A diverse CIPR - that represents all its members
  • A professional CIPR which helps its members develop themselves within their disciplines
  • A modern CIPR which shows it understand the world its members are operating
  • A relevant CIPR which can attract the new generation of Public Relations and Public Affairs professionals but can also retain those with greater experience.
  • An authoritative CIPR that is the voice of the whole PR industry.

Please vote for me.

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Erin Portsmouth

Nominated by:

  • Dave Sanders
  • Jonathan Welsh
  • Mike Barker
  • Rob Brown
  • Jeni Beattie

Statement

I am putting myself forward for election to CIPR Council because I have gained lots of experience working with the CIPR on a regional level, and this is experience that I feel can be put to extremely good use at a national level at a crucial time in the institute's development.

Working for over twelve years' in PR and communications, both in the private, consultancy sector and more recently in the NHS, I understand what communications professionals want and need from their professional institute, and will commit to delivering this for our members.

With many years championing the work of the CIPR at a regional level, I also understand what we need to do in order to get the thousands of professionals not currently covered by any code of professional conduct to consider joining the CIPR. We need to make our professional body both relevant and necessary to today's modern communications practices, and we can only do this by getting much closer to both members and non-members, undertaking real and on-going engagement with them. This does not mean undertaking 'tick box' activity or paying lip service – this means making a concerted effort to really understand what today's PR and communications professionals want and need from their professional institute.

I have a passion for ethical communications and continuous professional development, will always champion high standards of professional practice, and will work to raise the profile of the CIPR as the institute to help people with their career journey, the ultimate pinnacle being to gain Chartered status.

I joined the CIPR as a student member in 2001, and from 2006 onwards got involved with my local CIPR group (North West). After undertaking pretty much every group role, including responsibility for the organisation of the North West PRide Awards for a number of years, I was elected as the group chair in 2011. I am now serving a year on the group committee as 'immediate past chair', a role I believe will enable me to focus on national work at the CIPR on behalf of our members.

Currently, I head up an internal and external relations team working across two NHS clinical commissioning groups in Lancashire, with responsibility for communications, engagement, customer care, patient experience, equality and diversity and organisational development.

I am a CIPR Accredited Practitioner, and have been so for the past six years.

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Jenifer Stirton

Nominated by:

  • Rob Brown
  • Sarah Hall
  • John Brown
  • Jane Cumming
  • Pat Gaudin

Statement

I am passionate about members having a big say in how the Institute should be governed and strongly support the current modernisation work led by Stephen Waddington and Alistair McCapra. I have pushed for such changes for many years and indeed made this point in an interview with PR week in 2010. I am glad it's now happening and want to help in this transformation.

Membership

We need to make CIPR membership benefits much more visible to members across the UK. CIPR must ensure that Sectoral/Group events and meetings aren't confined to London and that the benefits membership provides are available to all our members irrespective of where they live. The training courses CIPR provides must be accessible for all members.

I'm personally committed to engaging and involving CIPR Fellows in a much more meaningful way and ensuring they too get something back from membership. I welcome the proposals for a College of Fellows but we must sure it works in practice if we are to engage and involve this group of experienced professionals. That is why as vice -Chair of CIPR Scotland I have launched a programme of Fellows events which is already proving a success. It's also why I decided to become involved again in the CIPR to demonstrate that many Fellows still want to be involved and importantly still have an important contribution to make at local and national level.

There are other competing membership organisations and we need to make CIPR the membership organisation of choice.

Professionalism

We must be clear that we expect the highest standards of ethics and professionalism from our members. We must also be open about action taken when members do not follow our Code of Conduct. The Code sets us apart from other membership organisations. We must continue to promote our own CPD scheme to a wide range of organisations to demonstrate our commitment to learning and development.

About me

I have been a member for 15 years and a Fellow since 2008. I have been active in CIPR Scotland as committee member and chair; on UK Council and the Board during challenging times and believe I made a significant contribution to starting the process of change. I decided to become involved again in CIPR having taken a back seat due to work commitments.

I have been a Director of Communications at Board level for over 10 years, latterly in an organisation with offices in Glasgow, Darlington and Wales. I was guest lecturer at Napier and Strathclyde Universities and work with other Universities to support and advise students coming into the profession. I am vice chair CIPR Scotland and have worked to

  • Set strategic direction for CIPR Scotland
  • Increase membership
  • Increase uptake of CPD
  • Encourage involvement in Committee from a broader range of organisations
  • Promote and represent CIPR to other key organisations
  • Share my knowledge and experience

If elected I will be a strong voice for all CIPR members to drive change and represent their interests.

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Laura Sutherland

Nominated by:

  • Sarah Hall
  • Eva Maclaine
  • Jason MacKenzie
  • Simon McVicker
  • Jon White

Statement

For those of you who don't know me…

I have been a member of the Chartered Institute of Public Relations for nearly 10 years and have been involved in some capacity for over half of that time, as committee member, Vice Chair and Chair of the Scotland Group and most recently Council and co-opted Board Member.

I am an Accredited Practitioner. The CIPR aims to increase the number of Accredited and Chartered Practitioners and I firmly believe I am well positioned to assist. At present, I have volunteered to give time to assisting the Professional Development and Membership Committee with reviewing the journey to become Chartered.

Collaborating and moving forward…

If I am elected a CIPR Council member, I hope to not only help make the right proposals and decisions along with Council colleagues, but I hope to be able to offer a different perspective. Firstly because I think Scotland deserves better representation on Council and secondly, because I offer a different approach to the norm.

Among other activity, I campaigned for a Development person in Scotland and was granted funds to progress this role. I worked with the Public Affairs Group to have representation in Scotland and as Chair of the Scotland Group, set up a PA sub-group two years ago, feeding into the rest of the UK. Working with CIPR in London, a response was given to the Lobbying Transparency Bill and evidence given in Scottish Parliament.

Hands on approach…

I have a knowledge and understanding of how the sectoral and national/regional groups operate and I have a firm understanding of the organisation and its direction. I now want to be able to help deliver what has been promised to the membership and assist in increasing the number of Accredited and Chartered Practitioners.

As part of my role in Scotland over the years, I have been involved in developing the PRide Awards in Scotland, returning it to profit and making it one of the most successful Awards outside of London. Now, I am tasked as a Board member to work with the Deputy Chief Executive and the rest of the Board, to help deliver a new vision for PRide.

Please vote for me…

During my time on the Board, the CIPR has undertaken significant governance changes, ensuring we continue to grow as a membership body with a focus on professional development and the Code of Conduct, as well as being more relevant to public relations practice today. If as a member, you believe in the CIPR continuing this assertive and positive transformation, you'll vote for me.

Email: laura@aura-pr.com

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Gary Taylor

Nominated by:

  • Deborah Copeland
  • Stefan Casey
  • Pat Gaudin
  • Steve Falla
  • Annette Spencer

Statement

Hello – and if candidates are listed alphabetically by surname, thanks for reading this far.

For those who don't know me, I am in my final year as Chair of CIPR Yorkshire & Lincolnshire, having previously been Deputy Chair for two years and Secretary the year before that. By day I work as a Public Relations Officer at the West Yorkshire Combined Authority, as well as providing media, public affairs and stakeholder support for Rail North Limited.

I've been a member of the Chartered Institute since before we were Chartered, have 10 full CPD cycles under my belt and am at Stage 2 of the Chartered PR Practitioner process. I currently sit on the Professional Development and Membership Standing Committee.

So you'd be correct in thinking that I'm fully signed up to the drive for professionalism.

But, there are many more people working in 'PR' than there are members of the Chartered Institute. Something I've come to realise as a Group Chair - especially when talking to students or trying to recruit new members - is that for some people, the attraction of being a CIPR member is not the chance of one day becoming President, or sitting on Council. It's not about being a Region or Sector Chair, or sitting on a Committee. It's not even about completing CPD cycles and being an Accredited Practitioner, or rising to become a Fellow.

It's about getting a free copy of PR Week once a month. And that can't be right.

I believe that, if we are to move away from the discredited 'PR industry' of Clifford and his like and towards a more ethical public relations profession, then the Chartered Institute needs to position itself better as the voice of our profession and of the professional practitioner. It needs to demonstrate the benefits of membership and widen participation; it needs to work harder to convert student members into full members, to retain the members it has and work much harder to demonstrate the value of membership to non-members.

And, it needs to engage better with the regions, sectors and their Committees to help deliver this. They are closer to the members, agencies, universities and students, after all; the local face to national policies. We need Groups to work towards common goals, supported by Russell Square.

If elected to Council, then these are the things I will work towards. If you feel the same way, then I hope you will consider casting your vote for me in this election.

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Wai Wong

Nominated by:

  • David Banks
  • Abigail Lock
  • Naomi Hicks
  • Maya Anaokar
  • Laura Molloy

Statement

I became a member of CIPR in March 2013 and an accredited practitioner on successful completion of the Crisis (Response) Communications Diploma (CCD) course last October. However, I have been practicing PR for over 15 years as a Chartered Secretary. I have been a member of the Institute of Chartered Secretaries and Administrators (ICSA), the professional and qualifying body for Chartered Secretaries worldwide, since 1997 and a Fellow since 2006.

As the Company Secretary of a FTSE 250-listed PLC, I practise PR regularly: (private) shareholder relations; institutional (investor) relations; incident management and related media and public relations; in public affairs/government relations on regulatory consultations; with the financial press; and in CSR, with wider stakeholder relations. It isn't surprising therefore that ICSA and CIPR professionals share common traits and values: professionalism (knowledge and authority); integrity (transparency and independence); ethics (speaking up and doing the right thing).

In my first CCD course lecture and at the recent CIPR Graduation Ceremony, the claim was made that PR professionals are the 'keepers of an organisation's conscience'. ICSA has been saying for decades that Chartered Secretaries are the 'keepers of the corporate conscience' – being privy to all of the board's and therefore a company's secrets – so both my professions even share the same USP!

However, when reading 'PR and professionalism – the views of CIPR Fellows' I recognised that some of the challenges faced by CIPR today are also ones ICSA had experienced, such as how it can increase its profile and standing amongst the public, other professions and government circles, or how to provide support and leadership to such a broad-church of members who practise in many varied roles and sectors. Today, ICSA is a much more respected and authoritative voice on corporate governance matters than it was a decade ago and this was achieved partly by a subtle rebranding, educational campaigns and working with government departments and regulatory bodies to demonstrate its value and the contribution it can make. For years it was a struggle to explain in a sentence let alone a few words what a Chartered Secretary does but these days we can say it in two words: governance and compliance. I believe that CIPR's continuing journey of professionalism will help it to establish its credibility and authority as the leading voice when it comes to publics, trust and reputation.

CIPR's Code of Professional Conduct and the organisational changes it has proposed to its own governing structures will help ensure it is ready for the challenges ahead as it continues its journey towards professionalism. I believe CIPR has two priorities: first, the membership needs to be signed-up to the principle that PR is a profession (with all that it entails); and second, to increase its standing (and reputation) amongst government, the public and other professions – anyone can 'do' PR but doing it well is different and one of CIPR's role is to help people do it well.

I would like to help and support CIPR in these endeavours.

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