Mission, vision and values

Below we set out our purpose, beliefs and values as an organisation.


The CIPR is the voice of the public relations profession, a champion of its interests and a respected partner to the broader communications community.

Our world-class foundations aid people's understanding of the public relations profession. We provide CIPR members with education, up-to-the-minute research and a code of conduct to enhance their professionalism.


To be at the heart of a professional and diverse public relations profession that organisations, government and the public understand and value. A profession that:

  • recognises best practice, ethical standards, research, practitioner and academic leadership
  • is as welcome and valued at the boardroom table as it is in other areas of an organisation
  • makes an important contribution to society through effective communication and trust
  • is dynamic and collaborative, reflecting technological change and the converging of communication channels.


These are our values:


We will be honest and transparent in everything we do.


We will make the right decisions for our members and the profession, unencumbered by politics or short-term gain.


We will reflect the diversity of our membership and the broader public relations community in our activities and dialogue.


For opinion, expression, experience and contribution. We value all colleagues, members, partners and practitioners as equals.


We will operate with integrity and respect. We will deliver the highest professional and ethical standards. We will not bring the profession into disrepute.


We will carry out our activities in a sustainable way and encourage our members and partners to do the same.


We are part of a global community and will bring together talent to generate new ideas, opportunities and to tackle challenges.