Results and case studies

The winners of the 2015 Midlands PRide Awards were revealed on Friday 13 November at The Motorcycle Museum, Birmingham. To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "PRide" (case sensitive).
  3. Select which images you wish to download.

Read on for the full results.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner

  • The Marketing Pod
    Taking the SOS out of ESOS

    In a hotly contested category, this innovative campaign came out on top. It has taken a complex issue, simplified it and made it accessible to their target audience, as well as gaining benefit for their client.

    Case study

Silver winner

  • The Marketing Pod
    The energy industry's rotten apple

Finalists

  • Balls2 Marketing
    PR gives Coventry client 3,932 percent return on investment
  • Core
    St. Modwen - 10 year anniversary of the closure of MG Rover at Longbridge
  • McCann PR
    Britain's Top Tradesman
  • The Bright Consultancy
    Making the Future 'Smarter' For Honeywell

Internal Communications Campaign

Gold winner

  • Bristan Group
    My Bristan Group Intranet

    The judges were very impressed with the Bristan Group strategy to foster a spirit of two-way communication, enabling colleagues to post and comment on news stories to develop a conversational way of communicating, evolving from the traditional one-way flow of corporate broadcasting. A wide range of tactics and strong outcomes more than fulfilled the objectives.

    Case study

Silver winner

  • Gough Bailey Wright
    bdht celebrates 10 years with the Little Book of Thank Yous

Finalist

  • West Midlands Police
    Dilemma of the Month

Consumer Relations Campaign

Gold winner

  • Liquid
    The B-side 'ultimate music lesson' / a 27% uplift in music tourism.

    Liquid's brief was to raise awareness of the quality and vibrancy of the region's music across all genres and generations, resulting in a return on investment in terms of social capital, as well as revenue. Creative strategy and implementation with key regional and national music industry players, along with strong measurement of both outputs and outcomes all rated highly with the judges.

    Case study

Silver winner

  • Vision Express
    National Eye Health Week 2014 – the Vision Express Vision Van

Finalists

  • Gough Bailey Wright
    The National SEA LIFE Centre Birmingham and its psychic penguins
  • spottydog communications
    A p-awesome b-arketing campaign for Motorola Scout
  • The Bright Consultancy
    Creating 'A Place Called Away' for Camping in the Forest
  • Willoughby Public Relations
    Over Active Pensioners

Public Sector Campaign

Gold winner

  • Better Care Together
    Better Care Together Awareness Campaign

    Strong stakeholder engagement with weekly updates impressed the judges on the Better Care Together campaign to raise awareness for Leicestershire and Rutland. This entry demonstrated wide ranging strategy and tactics with good measurement and evaluation techniques and results – all of which had been built on solid research learning from other campaigns.

    Case study

Silver winner

  • The Bright Consultancy
    Be Blood Cancer Aware with Leukaemia Care

Finalist

  • East Midlands AHSN
    Support for people with Bipolar Disorder

Corporate Social Responsibility Campaign

Gold winner

  • Vision Express
    Vision Express puts charity in the frame

    Working alongside its nominated UK charity partner, the Childhood Eye Cancer Trust (CHECT), this is an outstanding campaign from Vision Express to raise awareness and fundraising whilst engaging employees and generating media attention. Latest research shows that 100% of opticians are now taking the crucial right steps to help in a speedy diagnosis. This partnership is actually making a real difference, at a grassroots level, to ensure urgent referrals for children showing symptoms of retinoblastoma.

    Case study

Community Relations Campaign

Gold winner

  • Syndicate Communications
    Operation Teddy Bear

    A very successful campaign using social media as the driver to create general awareness of a Teddy Bear World Record attempt and the fundraising efforts for Birmingham Children's Hospital and Brain Tumour Research. Traditional media was also used by Syndicate Communications to support this pro bono campaign. Very strong outcomes and a clear demonstration of tangible benefits for the community really impressed the judges.

    Case study

Silver winner

  • Gough Bailey Wright
    Building Sainsbury's Dorridge

Finalists

  • Eneco UK
    Twinshiels Community Campaign
  • Liquid
    The B-side 'ultimate music lesson' / a 27% uplift in music tourism.

Not-for-Profit Campaign

Gold winner

  • Farm Safety Foundation supported by NFU Mutual
    Farm Safety Foundation - Yellow Wellies Campaign

    NFU Mutual established The Farm Safety Foundation with a PR brief to raise awareness of farming safely amongst young farmers or young people moving in to agriculture, change attitudes towards farming safely in young farmers and reduce injuries and fatalities. Strong imagery of yellow wellies which asks the question 'Who would fill your boots?' in the event of an accident or death, underpinned this creative and well implemented campaign.

    Case study

Silver winner

  • Willoughby Public Relations and Every Can Counts
    CANdid Camera

Finalist

  • The Bright Consultancy
    Be Blood Cancer Aware with Leukaemia Care

Integrated Campaign

Gold winner

  • Vital Marketing
    Live a Life of Pedigree

    The judges were impressed by the choice of promotional strategy and variety of tactics used. The entry clearly demonstrated the effective integration of tactics and the impact on outcomes made this campaign a clear winner.

    Case study

Silver winner

  • The Marketing Pod
    Challenging children's inactivity - The Activity Challenge

Finalists

  • Liquid
    The B-side 'ultimate music lesson' / a 27% uplift in music tourism.
  • McCann PR
    Reed Salary Guides
  • McCann PR
    Vaillant's Warmth Week
  • Whistle PR
    Helping People Move

Low Budget Campaign

Gold winner

  • West Midlands Police
    Spot the Pickpocket

    A highly creative campaign that engaged target audiences on serious issues through accessible and interesting means. West Midlands Police used a range of channels to get information across, with positive outcomes for police and public on local crime figures following - well done!

    Case study

Silver winner

  • Liquid
    The B-side 'ultimate music lesson' / a 27% uplift in music tourism.

Finalists

  • Gough Bailey Wright
    The York Dungeon and its Death by Chocolate show
  • spottydog communications
    Ditching the Dishcloth: Dining Out on Christmas Day at Mitchells & Butlers pubs
  • Syndicate Communications
    Operation Teddy Bear
  • The Bright Consultancy
    Be Blood Cancer Aware with Leukaemia Care

STEM Campaign

Gold winner

  • Stone Junction
    Automation for the People

    Stone Junction's emphasis on research and planning led to a well thought out strategy containing a range of innovative tactics. With a brief spanning across the globe, the entire campaign's implementation resulted in their client's clear satisfaction, making this a clear winner in the judges eyes.

    Case study

Silver winner

  • Fresh PR
    Promoting Megger

Finalist

  • Wyatt International
    Doing more for Morgan

Best Use of Media Relations

Gold winner

  • Willoughby Public Relations
    Over Active Pensioners

    Carefully and strategically planned and executed campaign, with direct and measurable impacts clearly demonstrated, really impressed the judges. This campaign fulfilled client objectives and then some! A standout entry in an extremely competitive category.

    Case study

Silver winner

  • Cogent Elliott
    60 Years of the Volkswagen Transporter

Finalists

  • Gough Bailey Wright
    The National SEA LIFE Centre Birmingham and its psychic penguins
  • NFU Mutual
    Rural Crime Campaign
  • PDSA
    PDSA PAW Report
  • The Bright Consultancy
    Creating 'A Place Called Away' for Camping in the Forest

Best Use of Digital

Gold winner

  • Willoughby Public Relations
    Team Sleep Sheep

    A well thought out campaign that knew what it wanted to do and then implemented activity to achieve it. Clear SMART objectives and excellent evaluation ensured that the gold award went to Willoughby Public Relations.

    Case study

Silver winner

  • West Midlands Police
    GoPro Video

Finalists

  • Liquid
    The B-side 'ultimate music lesson' / a 27% uplift in music tourism.
  • Stone Junction
    European Automation - Content PR in practice
  • The Bright Consultancy
    Creating 'A Place Called Away' for Camping in the Forest
  • Wyatt International
    Building profile for Buildfire

Best Use of Social Media

Gold winner

  • NC Creative Group
    The Commercial Vehicle Show 2015

    An innovative and well thought out campaign that needed to excel to win in this extremely competitive category. Clear SMART objectives and an innovative use of social media resulted in excellent outcomes, leaving the judges mightily impressed and ensured the gold award belonged to NC Creative Group.

    Case study

Silver winner

  • Willoughby Public Relations
    Team Sleep Sheep

Finalists

  • Liquid
    The B-side 'ultimate music lesson' / a 27% uplift in music tourism.
  • McCann PR
    DEWALT Xtreme Runtime Challenge
  • The Marketing Pod
    #SMEFriday - Giving small businesses a PIZZA the action
  • West Midlands Police
    WMP Social Media

Best Event

Gold winner

  • West Midlands Police
    WMP Diamond Awards

    A highly impressive initiative and event, based on careful reconsideration of an already successful concept. A detailed and strategic approach of engaging multiple internal and external audiences created plenty of positive momentum from the event itself, which was admirable in the breadth of its conception and execution.

    Case study

Silver winner

  • PDSA
    PDSA Dickin Medal Presentation To 'Warrior'

Finalists

  • Gough Bailey Wright
    A Magical Christmas at Drayton Manor Theme Park
  • Limegreen Communications
    Most Talked About Pub in Britain
  • Whistle PR
    CALA From Revolution to Evolution

Issues or Crisis Management

Gold winner

  • Nottinghamshire Fire and Rescue Service
    The University of Nottingham Fire

    A highly impressive demonstration of how effective pre-planning and organisational buy-in to the importance of strategic communications results in positive outcomes for all concerned. A classic example of PR crisis response.

    Case study

Outstanding Young Communicator

Gold winner

  • Katie Bregazzi MCIPR
    spottydog communications

    Katie was a standout winner, demonstrating the full package - above and beyond what we would have expected from a CIPR Outstanding Young Communicator. We have no doubt that Katie will be a future leader in the PR industry and is already well on her way to being there at a relatively young age. We will all be watching her career with interest and envy!

    Case study

Finalists

  • Louise Hall MCIPR
    The Bright Consultancy
  • Oana Baetica MCIPR
    Fresh PR
  • Tom Rhodes MCIPR
    HROC PR

Outstanding In-House Public Relations Team

Gold winner

  • NFU Mutual

    A team that really knows its purpose and is dedicated to making NFU Mutual part of the fabric of rural life. The judges were impressed with the example campaign, which demonstrated how communications can support business aims and make our rural communities safer. An excellent entry.

    Case study

Silver winner

  • PDSA

Outstanding Small Public Relations Consultancy

Gold winner

  • spottydog communications

    This entry stood out for the judges thanks to the company's simple but clear strategic objectives, against which precise achievement was shown. spottydog has a clear commitment to good employment practice and it is noteworthy that they have overcome the financial challenges for a small business by offering benefits in a creative way with items, such as railcards, that have a high perceived value. Finally, along with running a successful agency, the team clearly give a lot back to the CIPR in their region which is admirable. The judges hope their tails are wagging as they hear this praise.

    Case study

Silver winner

  • Arch Communications

Finalists

  • Balls2 Marketing
  • Hopwood PR
  • Limegreen Communications
  • Stone Junction

Outstanding Public Relations Consultancy

Gold winner

  • spottydog communications

    spottydog communications has shown an impressive growth period over the last three years and its approach to flexible working and smart operating systems have helped the agency to capitalise on opportunities and grow its impressive client base. The agency shows a clear commitment to not just its staff but also to the wider PR industry and the community it operates in.

    Case study

Silver winner

  • McCann PR

Finalists

  • Citypress
  • Hopwood PR
  • Willoughby Public Relations

Student of the Year Award

Winner

  • Thomas O'Connell
    Birmingham City University

    Thomas impressed the judges with his overall approach, creativity, industry knowledge and very pragmatic methodology. He demonstrated excellent learning in a very honest and open manner. The overall results were impressive and his submission radiated passion and energy. Thomas is clearly a star of the future!

Special Recognition Award

Winner

  • University of Leicester, Leicester City Council and Diocese of Leicester

    The CIPR Midlands Committee awarded this Special Recognition Award to recognise the collaboration between the University of Leicester, Leicester City Council and the Diocese of Leicester to deliver the communications activity around the Reinternment of Richard III at Leicester Cathedral. This historic event attracted international interest and through comprehensive media management, the PR team ensured the message of Dignity and Respect for Richard III was carried through in all communications activity.