What is CPD?

It's an unpredictable world. PR is constantly changing. New trends emerge, disciplines converge, best practice evolves. Client and employer expectations are changing too. We can't just rely on just doing what we've always done.

Continuing Professional Development (CPD) is about developing your career adaptability. It's building the skills to meet tomorrow's challenges. It's giving yourself confidence to own the opportunities. It's pausing to take stock of where you are and where you want to be.

And it's part of being a professional. Clients deserve a trusted advisor with up-to-date knowledge. Employers need to know you have the commitment and capability to go further. Colleagues want someone who can spotlight best practice.


CIPR CPD is a free online resource to help you manage and record everything you do to develop your skills and knowledge.

We've all got different learning styles, budgets and career paths. CIPR CPD is designed to be flexible enough to meet everyone's needs and goals. But whatever your CPD looks like, you'll be setting yourself apart.

We think every CIPR member (except Students) should complete CPD, every year. It's part of being a professional and it's an essential part of becoming a CIPR Accredited or Chartered PR Practitioner.

CIPR CPD essentials:

  • each CPD cycle runs 1 March to 28 February (or 29 February in a leap year)
  • 60 points: the number of points you need to log each year
  • 'Developing yourself' or 'Supporting others': there are two CPD streams and you can log points in both.

Ready to get started?

Log in to My CPD. You'll go straight to your personal CPD Dashboard – use this to track your progress throughout the year.

The Activities tab houses the CPD database with over 600 suggested activities. Filter by subject, activity type, CPD points, location, cost or provider.

Your CPD history is in the Report section where you can view, download and print your past and present CPD records.

Need some help? Go to Resources for factsheets, handbook and tips to help you get the most from CIPR CPD. Or email the CPD helpdesk.