Andy Green FCIPR
Fourth edition
£19.99
About this book
What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift that some possess and others others don't – it is a skill that can easily be taught.
This fully updated third edition includes three new chapters:
- improve flexible thinking
- creativity as a consultation tool
- identifying new opportunities
Packed with practical examples and based on the research of those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through ways of using and managing different techniques and tips to generate creative ideas.
This book also looks at:
- the five 'I's of the creative process: information, incubation, illumination and illustration
- techniques for stimulating ideas
- brainstorming
- evaluating ideas
- obstacles to creativity
- the creative individual
- the creative organisation
Who should buy this book?
PR practitioners and general readers who want to get 'under the skin' of the creative process and to use it to greater effect in their work.
About the author
Andy Green is a Fellow of the CIPR and is a leading expert on communications and creativity. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancy creativity@work. He is also author of Effective Personal Communication Skills for Public Relations (another title in the CIPR PR in Practice series published by Kogan Page).
Order this title
You can order this title by emailing books@cipr.co.uk.
