Below are all the pictures from the night - Please quote the picture reference and email Keiron Tovell info@keirontovell.com and he will send you the image via email or visit his website for more information
Event pictures for East Anglia - contact sheet 1
Event pictures for East Anglia - contact sheet 2
Event pictures for East Anglia - contact sheet 3
Event pictures for East Anglia - contact sheet 4
01 Corporate and Business Communications
Gold winner
- Ware Anthony Rust
Bacs Late Payments Campaign
This was a business-focused campaign with clear aims and objectives that were achieved in full. The judges were impressed with the strong media coverage and the wide audience reach, and especially the 100% client hit rate in all coverage. All of this achieved with a very low fee for the client.
Case study (PDF format)
Silver winner
- Project PR
Spreading the Word across the Region
02 Not-for-Profit
Gold winner
- Pinstripe PR
NORCAS Re-Launch 'Change Happens Together'
The judges thought this was a classic example of a strong and positive campaign covering both internal and external audiences. The implementation results against the objectives set were very impressive, achieving high levels of media coverage and public interaction set against a limited budget. The judges were also impressed by the integration of an internal campaign for charity staff - an area often overlooked.
Case study (PDF format)
Silver winner
- The Fitzwilliam Museum, University of Cambridge
Endless Forms: Charles Darwin, Natural Science and The Visual Arts Exhibition 16 June - 4 October 2009
03 Internal Communications
Gold winner
- Norfolk County Council
Modern Reward Strategy
This communications initiative had to succeed, as it was supporting a major restructuring of the County Council's employees' pay and conditions. The potential for an adverse impact on public services from mis-communication was very real. The in-house team had a clear understanding of the requirements for success and achieved them with innovative use of creative channels. They clearly identified all the relevant stakeholders, including the trades unions, and achieving their support contributed to the successful outcome of the campaign.
Case study (PDF format)
05 Community Relations
Gold winner
- Project PR
Have Your Say on Your Community
Project PR ran the campaign on behalf of the East of England Regional Assembly to encourage as many local residents as possible to participate in a public consultation exercise looking at regional housing development. Although this is a contentious issue, gaining public participation was going to be a challenge. Project PR clearly identified their objectives and audiences, and their tried and tested communications techniques were delivered with great skill. The net result was a well thought through campaign that resulted in significant public participation, all on a very limited budget. This campaign also significantly benefited from an effective use of evaluation, which allowed an easily understood demonstration of both effectiveness and value for money.
Case study (PDF format)
Silver winner
- Mosaic Publicity with DP World London Gateway
London Gateway at the Heart of the Community
06 Public Affairs
Gold winner
- North Norfolk District Council
Coastal Management, Social Justice
This was a compelling issue and the judges recognised the huge amount of supporting work that went on behind the scenes. The communications team recognised what could be achieved on a local basis and produced a superb portfolio of results that explained the issues to their communities and recorded the level of concern. Through their lobbying they achieved a high percentage of the national pot available for coastal erosion work - a remarkable achievement.
Case study (PDF format)
Silver winner
- Essex County Council
Challenging the Personal Care at Home Bill
07 Public Sector
Gold winner
- Norfolk County Council
Hugger
This multi-agency campaign has achieved the ultimate objective - saving lives. It is a sad but true statistic that motorcycle riders are most at risk on the roads and this innovative and eye-catching campaign went a long way to educate a hard-to-reach community. The judges were impressed with the creative execution - especially the creation of the Hugger character - and the resulting reduction in casualty figures that were better than the national average. The support of all motorcycle dealers in the county, the branding of Think Bike! signs and the endorsement of the Driving Standards Agency marked this out as a winner in this category.
Case study (PDF format)
Silver winner
- Cambridgeshire County Council & NHS Cambridgeshire
Kick Ash
Finalist
- Central Office of Information East
Change4Life Roadshows
08 Best Campaign £10K and Under
Gold winner
- Norfolk County Council
Get Active
This humorous and intelligent initiative removed the disconnect between the use of plain English and council jargon. The judges were impressed by the negative impact on cost and the utilisation of the BS Bingo to promulgate and cascade the key messages to staff. Despite some appalling puns there was a serious message to this campaign which really hit the spot with the judges. It is the sort of programme that any organisation would do well to learn from.
Case study (PDF format)
Silver winner
- Pier
Levi Roots Chilled Caribbean Meals
Finalists
- Pinstripe PR
NORCAS Re-Launch 'Change Happens Together' - Ware Anthony Rust
Bacs Late Payments Campaign
09 Consumer Relations
Gold winner
- Project PR
PR Drives Business at Ford Retail
Project PR has had a relationship with Ford Retail for the past five years and this is a textbook example of a major retailer supporting its dealer network with a comprehensive PR toolkit. This "how to do it" approach has been evidenced by classic local community news coverage which all ultimately reinforces the brand within its target sector.
Case study (PDF format)
10 Best Use of Media Relations
Gold winner
- Essex County Council
Essex Book Festival
The Communications team at Essex County Council faced a difficult challenge in raising the profile of the festival in what is a highly competitive market place, but succeeded with a mix of classic media relations activities that gave journalists what they needed to do their jobs, as well as tailored activities for specialist titles. They were rewarded with widespread national and regional coverage, which led to a significant rise in ticket sales for the event.
Case study (PDF format)
Silver winner
- Plain Speaking PR
Chapelfield's Got Diversity
Finalists
- Pinstripe PR
NORCAS Re-Launch 'Change Happens Together' - Project PR
Bucking the Trend - Ipswich Building Society
11 Integrated Communications
Gold winner
- Shorthose Russell for Bernard Matthews
"Bootiful is Back"
The challenge for Shorthose Russell in this campaign was to reinvigorate a nationally-known brand and catchphrase to support a wholly new promotional run. Their wide and varied stakeholder campaign was, in the view of the judges, inspired and diverse. Within the stated budget there was a very creative use of ideas and channels, and the internal audience was not ignored either. The judges were impressed with the lengths to which they went to reach out to a diverse workforce.
Case study (PDF format)
Silver winner
- Essex County Council
Canvey Island Library Campaign
Finalists
- Jungle Public Relations
Integrated Marketing Campaign for Woodforde's Norfolk Ales - Project PR
Christies and the Care Cost Debate - Tribe
The Point & Barker Johnson Peal, World Class Norfolk
13 Best Use of Digital PR
Gold winner
- The Fitzwilliam Museum, University of Cambridge
Endless Forms: Charles Darwin, Natural Science and the Visual Arts Exhibition 16 June - 4 October 2009
The campaign was aimed at encouraging visitors to a Darwin exhibition at the Fitzwilliam museum in Cambridge, and in particular young audiences who might otherwise not be interested in attending the event via exposure to traditional communications routes. The in-house team clearly understood the communications benefits of digital media and utilised a wide range of channels to get messages to, and interaction with, s clearly defined target audiences. This campaign benefited from some creative content in its podcast activity which would have been highly engaging with its primary target audience, demonstrating value in following the online activity to promote the exhibition. The value of the campaign was illustrated in continued post exhibition activity within the digital media channels established. A well thought through and executed digital campaign.
Case study (PDF format)
Silver winner
- Mosaic Publicity
10th Anniversary Guide Dog Campaign
Finalists
- Norfolk & Norwich University Hospital
Twitter Works a Tweet - Project PR
Ipswich Building Society - Engaging through Social Media
16 Best Publication
Gold winner
- BGL Group
BGL Group Annual Report
The BGL Group set out some ambitious objectives for their annual results and review document, but the execution easily delivered. This well written and visually stunning document conveys the image of a highly professional and successful business that is proud to be creative in its approach. The key element that impressed the judges was the strong link between the company's values and the messages delivered in the document. This was supported with excellent photography which will encourage people who view the document to actually read it – no small achievement in an annual review! Overall an excellent document that the company should take great pride in.
Case study (PDF format)
Silver winner
- University of Essex
Introducing Essex
17 Best Magazine
Gold winner
- Sarah Thomas Communications
Victory News
With a broad range of residents to communicate with, the challenge for Victory Housing was to revamp its magazine and create something that would reach as many residents as possible. The setting up and use of an editorial panel consisting of residents and staff has clearly paid dividends. The input of the panel has had a very positive influence on design and content. There is a good mix of articles, images and information, clearly written with the target audience in mind. The end result is a magazine that engages and is of value to its readers, as evidenced by the evaluation.
Case study (PDF format)
Silver winner
- Norfolk & Norwich University Hospital
Fingers on the Pulse
18 Best Newsletter
Gold winner
- Essex Scouts
The Essex Adventure
The Essex Scout group aims to inform its members and volunteers of its activities and goings-on, and to provide support to Leaders. This is a clear and vibrant publication, which has an easily-recognisable and friendly look. Its content is well-balanced, enthusiastic and focuses well on its target audience. The copy is crisp and easy-to-read, with great use of photography to demonstrate the activities and drive of the Scouts in Essex. Well done to the team on their achievements.
Case study (PDF format)
19 Best Website or Microsite
Gold winner
- Shorthose Russell for Brudenell Hotel
"Four Star Journey"
Shorthose Russell revamped the Brudnell Hotel's website, when it went from a 3-star to a 4-star property. The re-design was completed in 6 weeks at a cost of £6,000 and delivered an attractive and welcoming new website which helped the Brudnell distinguish itself from the competition in Aldeburgh. Traffic to the site increased by 20% on the previous year and bookings increased dramatically, demonstrating the success of the new website.
Case study (PDF format)
20 Best Event
Gold winner
- Essex County Council
Essex Cares Launch
Essex County Council in-house team had the challenge of an event launch for a potentially controversial Council decision to move adult social care services to a private provider. The launch event had to involve service users and staff as two of the primary audiences, and to carry positive messages about the change to the local community via the media. On a modest budget, the communications team delivered an event which involved service users, particularly through both catering and entertainment being provided by companies employing those with learning difficulties. The judges were impressed that the communications team achieved very positive coverage for the launch of the new company, which included neutralising criticism from one dissenter to the plan. The event coverage drove enquiries from other local authorities and the new company has since chaired a conference to share best practice.
Case study (PDF format)
Silver winner
- Mosaic Publicity
The 30th Colchester Lecture
Finalists
- Jungle Public Relations
The Royal Norfolk Show 'The 2009 Wheatsheaf Ball' - University of Essex
Lakeside Theatre Transformed
21 Outstanding Young Communicator
Gold winner
- Lorna Gott
Essex County Council
Lorna Gott is an adept and creative communicator who demonstrated honesty and a realistic attitude to what she can deliver. Her case study on the Personal Care at Home Bill impressed the judges with her skill in managing and negotiating with a national broadsheet to gain front page coverage, which covered key messages in a very positive light for Essex County Council. Lorna is an inspirational young communicator.
Case study (PDF format)
Finalist
- Amy Bullard ACIPR
Project PR
23 Outstanding Small Consultancy
Gold winner
- Pier
Pier's offer of national expertise at local prices is compelling and has clearly helped it win high quality clients operating on a national stage. Turnover in the first year of £100,000 is impressive, with strong growth of 25%. The quality of work is of a very high standard for clients within the region and beyond. Pier has clearly created a strong company culture, where a balance is maintained between home and work life.
Case study (PDF format)
Silver winner
- Jungle Public Relations
Finalist
- Plain Speaking PR
24 Outstanding In-House Public Relations Team
Gold winner
- Essex County Council
Essex Communications
This team has demonstrated a resourceful response to severe budget cuts in a challenging climate. The campaign activities were genuinely useful in helping Essex through the economy and we were particularly impressed with the measurement and evaluation methodologies used. This programme presented the Council on a national platform which made it really stand out as an entry.
Case study (PDF format)
Silver winner
- Colchester Borough Council
Small but Multi-Skilled
25 Outstanding Public Relations Consultancy
Gold winner
- Project PR
Surviving and Thriving in Turbulent Times
The judges were very impressed with the growth in turnover and breadth of new client sectors won in the past 12 months. Project PR deliver some exceptional work for both national and regional clients, clearly punching above their weight for a regional consultancy. The supporting documentation was very thorough and judges were particularly impressed by the use of social media as a part of their marketing and new business programme.
Case study (PDF format)
Silver winner
- Tribe
Playing with the Big Boys
Finalist
- Mosaic Publicity
A Decade of Success
