2013's Thought Leaders series of speaking engagements were aimed at senior public relations professionals, providing an opportunity for discussion, debate and networking on topical subjects.
Speaker: Tom Foremski, Silicon Valley Watcher – at the intersection of technology and media.
Tom is the founder and editor of the popular and top-ranked news site, "Silicon Valley Watcher - reporting on the business of innovation at the intersection of technology and media." In May 2004, he became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. He has been reporting on Silicon Valley and the US tech industry since 1984. His current focus is on the convergence of media and technology--the fuel for a new era for Silicon Valley. Silicon Valley is becoming a Media Valley and every company is a media company.
As traditional media outlets shrink, corporations are stepping up their own media creation efforts and some are starting to produce serious journalism. During this 50-minute session, Tom explored the four important questions that are facing many communications departments today:
- What's the role of corporate media?
- Will the rise of corporate media serve society or hinder it?
- Could corporate media become the new funding model for serious journalism?
- Could corporate media win a Pulitzer?
Stuart Bruce is a public relations and corporate communications professional with almost 25 years' award-winning public relations, public affairs and corporate communications experience. PRWeek's Power Book describes him as "a comms wunderkind who is seriously web savvy, his CV reads like a top ten of all things tech." He is the co-author of Share This: The Social Media Handbook for PR Professionals.