Award categories

Campaign awards

1. Corporate and Business Communications

Corporate communications, including business and trade campaigns, which build awareness, enhance company reputation or generate business.

2. Not-for-Profit

A campaign in the charitable or non-commercial sectors that has successfully communicated its message and met its objectives. (Special reduced entry fee for Not-for-Profit organisations)

3. Internal Communications

Communication with, or involvement of, employees in a campaign designed to promote corporate objectives, whether in the public or private sector.

4. Crisis Communications

A campaign demonstrating how a crisis was successfully managed from a communications perspective.

5. Community Relations

A campaign that demonstrates how a PR or communications initiative has successfully dealt with community issues, achieving mutual benefit.

6. Public Affairs

A campaign designed to inform the public policy agenda or influence the legislative process.

7. Public Sector

A campaign designed to promote the policies, achievements and services of a public sector organisation to its stakeholders. (Special reduced entry fee for Public Sector organisations)

8. Best Campaign £10k and Under

A campaign demonstrating the best use of a budget of £10k or less to achieve its objectives.

9. Consumer Relations

A campaign supporting the marketing of consumer products or services in all industries – including arts, sport, leisure and tourism.

10. Best Use of Media Relations

A campaign that has captured the imagination of targeted media and met client/project objectives.

11. Integrated Communications

A campaign demonstrating the integrated use of communications, including marketing, advertising and public relations techniques, to achieve its objectives.