CIPR

Below are the East Anglia PRide Awards results for 2011. You can also purchase photos from the East Anglia PRide event.

Corporate and Business Communications

Gold winner

• Pier
  Breathing Buildings
  
  Breathing Buildings is an engineering company specialising in natural ventilation design and consultancy. Pier was tasked with generating coverage for Breathing Buildings and its e-stack system, positioning the company as an expert in its field. Pier submitted a strong entry which demonstrated a good tactical approach to generate coverage to raise the profile of its client. It is also clear that Pier have established an excellent working relationship with its client, working hand-in-hand to achieve results. A good spread of coverage was achieved throughout the six month campaign in various sectors, achieving excellent results within a modest budget.
  
  Corporate and Business Communications: Pier

Not-for-Profit

Gold winner

• Pier
  Trust in Fashion
  
  Pier was approached to deliver a PR campaign to increase awareness for the Rainbow Trust Children's Charity event 'Trust in Fashion'. Pier demonstrated an excellent media approach which resulted in exposure across a range of national outlets, with an excellent reach and the right target audience. The results were impressive given both the small budget for this activity. Excellent testimonials from the client impressed the judges.
  
  Not-for-Profit: Pier

Silver winner

• Norfolk and Norwich University Hospital
  Norfolk Diabetes Prevention Study

Finalists

• Forest Heath District Council
  Fill In The Form
• Lexia Media
  St John Ambulance
• Tribe
  Great Yarmouth & Waveney Mind - Respite holiday home launch

Community Relations

Gold winner

• NHS Norfolk
  From Outrage to Outstanding
  
  NHS Norfolk was tasked to ensure that patients and the public were given a voice in the plans to redevelop a local hospital after a previous event that left the NHS with a sense that the local public felt that they were not being heard. This entry demonstrated the building of good community relations due to an excellent strategic approach which clearly engaged patients, stakeholders and the general public. The campaign resulted in NHS Norfolk achieving a reputation for listening and involving people so that a real difference could be made. Clear objectives and outputs resulted in a u-turn from the local media who had previously reported negative headlines, now reporting positive ones.
  
  Community Relations: NHS Norfolk

Public Sector

Gold winner

• Norfolk County Council
  Back the Bid
  
  Norfolk County Council set out to galvanise public support for its bid for funding to provide a better broadband provision in the area deemed crucial for the county's economic success. Within a tight timescale Norfolk County Council devised an online and media campaign which resulted in excellent local support for their back the bid campaign, ultimately leading to the success of the bid being awarded. The campaign was particularly impressive due to a modest budget and an excellent result was achieved.
  
  Public Sector: Norfolk County Council

Best Campaign £10,000 and Under

Gold winner

• Tribe PR
  WREN Biodiversity Action Fund 2010
  
  Not-for-profit organisation WREN awards grants to community, heritage and conservation projects around the UK. Tribe was asked to help the organisation raise awareness of the positive impact its funding has on local communities and landscapes throughout the UK. Tribe PR faced a difficult brief having to gain media coverage without a strong news hook or 'new' news story. Working closely with its client to identify a strong project, Tribe innovatively devised a way of developing a news hook which achieved national coverage for its client. Strong tactics and outputs and clear results were demonstrated in this entry.
  
  Best Campaign £10,000 and under: Tribe PR

Silver winner

• Quay West Communications
  UKTourism.co.uk

Finalists

• Patient Advice and Liaison Service, NHS Cambridgeshire
  PALS Roadshows
• Pier
  Breathing Buildings
• Pier
  Levi Roots Lazy Sunday
• Pier
  Trust In Fashion

Consumer Relations

Gold winner

• Jungle Public Relations
  Woodforde's Norfolk Ales
  
  The tactics carried out in this campaign impressed the judges, with every angle being considered to achieve results. It is clear from the entry that Jungle worked closely with its client to develop a range of collateral to appeal to both customers, trade and consumer press. This integrated approach achieved excellent media response, public following and results that were closely linked to the campaign objectives. Overall it demonstrated that the campaign was responsible for a strong bottom line impact for Woodforde's Norfolk Ales and an excellent contribution to the business.
  
  Consumer Relations: Jungle Public Relations

Silver winner

• Phillips Profile
  The Churchill Rose

Finalists

• Pier
  Ken Hom creates a stir for Chinese New Year
• Pier
  Levi Roots Lazy Sunday

Best Use of Media Relations

Gold winner

• Holdsworth Associates
  'Boring day' produces interesting results
  
  Holdsworth Associates used creativity and a methodical approach to make a technology story appeal to a wide range of media and thus the general public. By creating a universal media angle and capitalising on it an excellent global reach was achieved that also had a great positive impact on web traffic for its client. Impressive media coverage was achieved in national and international publications, exceeding the campaigns objectives which were particularly notable considering the modest budget for this campaign.
  
  Best Use of Media Relations: Holdsworth Associates

Silver winner

• Pier
  Ken Hom creates a stir for Chinese New Year

Finalists

• Jungle Public Relations
  Pleasurewood Hills Family Theme Park
• NHS Cambridgeshire
  NHS Cambridgeshire leading the way on GP- led Commissioning
• Pier
  Levi Roots Lazy Sunday
• Pier
  Trust in Fashion

Integrated Communications

Gold winner

• Essex County Council
  Drive Essex
  
  This entry had strong objectives and an excellent strategy and tactical approach using a number of PR and marketing tools to deliver a truly integrated campaign with exceptional results. Target audience was clearly defined and considered in the campaign and research was used to inform both the strategy and tactics. Results were clearly demonstrated and evaluated against objectives and the timings and implementation of the campaign brought together several different elements for maximum effect.
  
  Integrated Communications: Essex County Council

Best Use of Social Media

Gold winner

• Mosaic Publicity and NHS North East Essex
  Essex Health
  
  Mosaic Publicity was commissioned by NHS North East Essex to develop a social media campaign aimed at increasing the number of 15 to 24 year olds taking Chlamydia tests. This entry demonstrated a cross channel use of social media to appeal to a specific target audience using the most appropriate medium. Beyond social media, ambassadors were used to support the campaign and traditional media channels also engaged. Excellent results were achieved which clearly linked to the objectives of the campaign which resulted in this entry being awarded Gold.
  
  Best Use of Social media: Mosaic Publicity and NHS North East Essex

Silver winner

• Norfolk County Council Fire and Rescue Service
  #testituesday

External Newspaper or Magazine

Gold winner

• University of Essex
  Essex Quarterly
  
  This magazine has been designed with the target audience in mind. The entry clearly demonstrated the use of consultation and research to inform the contents so that it appealed to the end user. Positive feedback from readers is evident in the entry which is an excellent outcome for the University of Essex. As well as the positive content every element of the magazine was carefully considered including, design, photography, feel and context which combined with clearly defined objectives and outcomes led to this entry being awarded gold.
  
  External newspaper or Magazine: University of Essex

Silver winner

• Jungle Public Relations
  Woodforde's Norfolk Ales - Flavour of Nelson's County

Finalist

• Kidney Research UK
  Reaching our supporters - Update magazine

Best Website or Microsite

Gold winner

• Cambridgeshire County Council
  ShapeYourPlace
  
  ShapeYourPlace – a project by Cambridgeshire County Council to develop a community websites for Fenland, where residents and the local public sector can engage in equal two-way communications. This website truly meets its objectives by engaging with its target audience and providing a platform for people to share their opinions, news and views. Informed by research and with the target audience at front of mind in the design and branding of the website, this entry clearly meets its objectives. Traditional PR channels were also used to promote the website resulting in good usage making this a valuable tool for Cambridgeshire County Council.
  
  Best Website or Microsite: Cambridge County Council

Best Event

Gold winner

• Norfolk County Council
  Norfolk leg of the Tour of Britain
  
  Norfolk County Council embarked on a six-month media campaign building up to the Norfolk leg of the Tour of Britain which clearly helped to heighten interest and increase awareness not only in Norfolk but in surrounding areas, broadening the appeal and putting the county on the map. Rallying support through PR to media, local businesses, and schools NCC also executed a number of smaller events in the build up to the big day. It is obvious that a great deal of planning and effort went into the promotion and organisation of this event which clearly paid off as a clear return on investment was demonstrated and extensive media coverage achieved.
  
  Best Event: Norfolk County Council

Silver winner

• Norfolk and Norwich University Hospital
  Lots to see - Lots to do - Come Along - Bring the Family Too!

Outstanding Young Communicator

Gold winner

• Louise Alabaster
  Essex County Council
  
  Louise demonstrated she is an adept communicator. Her case study showed skill at using sound reasoning and judgment to change behaviour of both internal and external audiences. Her creative ideas particularly impressed the judges, as did Louise's thought and careful attention to detail in developing and implementing every stage of the campaign. For example: in deploying litter patrols to pick up any discarded literature. Louise is passionate about using her marketing and communications skills and there is no doubt she will play a key communications role within the public and third sectors.
  
  Outstanding Young Communicator: Louise Alabaster

Finalist

• Gemma Rawlinson ACIPR
  Mosaic Publicity

Outstanding Small Consultancy

Gold winner

• Jungle Public Relations
  
  This consultancy delivered impressive financial performance and strong innovation which has enabled them to grow during a tough economic climate. Jungle has outstanding client retention and put on some great new business wins. Its work is creative and people development impressive. This business has real character and a focused approach to growth.
  
  Outstanding Small Consultancy: Jungle Public Relations

Silver winner

• Holdsworth Associates

Finalist

• Lexia Media

Outstanding In-House Public Relations Team

Gold winner

• Essex County Council
  Essex Communications
  
  This entry had strong clear objectives which was very impressive. The team had developed a number of highly creative ideas to communicate their messages. Its road safety campaign, for example, was particularly impressive in its use of an interactive gaming device to engage with the target audience. The campaigns were well evaluated and it was very clear the contribution made by the team t overall success of the Council.
  
  Outstanding In-House Public Relations Team: Essex County Council

Silver winner

• Norfolk County Council
  Norfolk County Council Communications Team

Finalist

• Norfolk and Norwich University Hospital
  Promoting and protecting

Outstanding Public Relations Consultancy

• Tribe PR
  New Challenges; New Services; New Clients
  
  This consultancy set itself bold objectives. The business then set about delivering on these with determination. There was strong evidence of innovation applied to services offered, which paid dividends in terms of clients won and retained. We were impressed by the way Tribe developed a good range of new products and services which allowed the business to thrive in difficult times
  
  Outstanding Public relations Consultancy: Tribe PR

Best Use of Measurement and Evaluation

• Essex County Council
  Drive Essex
  
  Essex County Council was a clear winner in this category. It demonstrated effective measurement and evaluation of its Drive Essex campaign with a thorough and extensive evaluation using data that clearly linked the outcomes with its campaign objectives. It clearly demonstrated strong evaluation confirming the credibility of the campaign's success which has led to requests for information from a number of councils to share best practice which is highly commendable.
  
  Best Use of Measurement and Evaluation: Essex County Council