CIPR

Below are the Home Counties South PRide Awards results for 2011. You can also purchase photos from the Home Counties South PRide event.

Corporate and Business Communications

Gold winner

• Man Bites Dog
  KPMG: The Cost Boomerang
  
  Judges unanimous choice for winner was this Man Bites Dog campaign which helped the client KPMG rebuild its consultancy provisions. Strong strategy, outputs and outcomes and good coverage in this highly contested market place were very impressive. A two pronged strategy using high impact thought leadership campaigns helped to achieve objectives of awareness and differentiation. Strong client testimonials and a solid research base for the campaign were both well received by the judges.
  
  Corporate and Business Communications: Man Bites Dog

Silver winner

• The View
  The Champagne Assembly, from G.H. Mumm and Perrier-Jouët

Finalists

• Air Products
  Celebrating 10 years of environmental research
• Azzurri Communications
  Connecting for Business Health
• Wildwood Public Relations
  BDR Thermea Know- how

Not-for-Profit

Gold winner

• Midnight Communications
  Using Sport to Inspire Young People - The Sky Sports Living for Sport Student of the Year Awards 2010
  
  Strong and clear objectives laid the basis of this very successful campaign, delivering a high profile for client Sky Sports' "Living for Sport". A good mix of sporting celebrities and broadcasters helped to involve and motivate over 1000 schools in this well planned and delivered campaign. Midnight Communications acted as the central focus between all the key stakeholders and produced a phased time plan for the event.
  
  Not-for-Profit: Midnight Communications

Silver winner

• NHS Eastern and Coastal Kent
  Talkin' 'Bout Your Generation

Finalists

• British Heart Foundation
  Mending Broken Hearts Appeal
• Wildwood PR
  Winter Warmth - Hamper Appeal Campaign

Internal Communications

Gold winner

• Southern Water
  Think Customer
  
  A series of firsts from the in house team, with staff road shows presented and compared by local celebrities, four short films featuring staff and imaginative poster campaigns underpinned this campaign to encourage Southern Water's employees to "Think Customer". Mixed in with branded gifts, intranet, text and newsletter messages and the introduction of two way communication and feedback techniques, where staff could ask question and suggest ideas, all added up a wide ranging and effective campaign.
  
  Internal Communications: Southern Water

Crisis Communications

Gold winner

• Southern Water
  From 'Poohaven' to Peacehaven
  
  Outstanding tactics, outputs and outcomes in this textbook case of how Southern Water turned the angry protests about "Poo haven" into praise for "Peace haven".A well designed combination of letters, information packs, public displays, visitor centres, forums, a dedicated website, visits and tours and liaisons with key stakeholders at a series of public meetings, as well as the more creative activities (designed to get schools buy in) integrated well together in this very successful campaign.
  
  Crisis Communications: Southern Water

Silver winner

• Blueberry PR
  Ibbett Mosely - a name you can trust

Community Relations

Gold winner

• Southern Water
  From 'Poohaven' to Peacehaven
  
  Outstanding tactics, outputs and outcomes in this textbook case of how Southern Water turned the angry protests about "Poo haven" into praise for "Peace haven".A well designed combination of letters, information packs, public displays, visitor centres, forums, a dedicated website, visits and tours and community benefits of the sewage works, including a sports pavilion and a 34 acre park were underlined in this well integrated campaign which stressed why there was a need for the 300 million pound scheme.
  
  Community Relations: Southern Water

Silver winner

• Surrey County Council and Surrey Police
  Drive SMART, Surrey County Council and Surrey Police

Best Campaign £10,000 and Under

Gold winner

• William Murray Communications
  William Murray Communications serves up industry-changing digital media campaign for the Academy of Food and Wine Service
  
  To heighten awareness about front of house hospitality careers and to increase website traffic William Murray Communications developed the BBC3 show "Michel Roux's Service" for the client Academy of Food and Wine Service. With a specific 17-24 year old target audience, this campaign used social media platforms to increase awareness around some of the career opportunities available to them, including 13 video interviews with industry experts on a dedicated micro site. Online journalist influencers also helped to drive the audience to the website. Exceptional award winning results helped to generate interest in the client from a much wider audience.
  
  Best Campaign £10,000 and Under: William Murray Communications

Silver winner

• Livewire Public Relations
  Online Maths Tutoring

Finalists

• Midnight Communications
  Duke of York's 100th birthday celebrations
• Samaritans
  Samaritans' work in the online environment
• Southern Water
  Plumbing the Depths

Consumer Relations

Gold winner

• The View
  Launching TeamSport Tower Bridge
  
  Strong outputs and outcomes scored well for The View in its campaign to raise awareness and increase enquiries for the brand new Tower Bridge track for TeamSport. Positioning the track as the most exciting place to go for adrenaline junkies, yet still environmentally friendly to a very large audience was a delicate balance which The View handled well. A series of VIP sneak previews and Challenges such as the "City-Slicker Challenge" created online interest which developed into an offline buzz particularly when Top Gear's Stig demonstrated TeamSport's electric car.
  
  Consumer Relations: The View

Silver winner

• Kavanagh Communications
  FiFi and the Flowertots Spring into action

Best Use of Media Relations

Gold winner

• Perfect Circle PR
  Launching a consumer data marketplace and creating a new industry in consumer data
  
  Very impressive international media coverage in this Perfect Circle PR campaign to launch a consumer data marketplace and creating a new industry in consumer data for client ALLOW. With only a small budget, SMART objectives were exceeded by using a bank of story content focussing on issues and very tightly targeted ensuring the client was clearly identified as the innovative thought leader in this space and owning this issue.
  
  Best Use of Media Relations: Perfect Circle PR

Silver winner

• Samaritans
  Samaritans' media monitoring project

Finalists

• Man Bites Dog
  KPMG: The Cost Boomerang
• Surrey County Council
  Preparing for winter, Surrey County Council
• The View
  Launching TeamSport Tower Bridge
• Wildwood PR
  Eurovia Roadstone: Lorry Proximity Sensor

Integrated Communications

Gold winner

• Southern Water
  Save Water, Save Energy, Save Money
  
  With a brief to introduce an innovative, integrated communications campaign to gain widespread acceptance of compulsory metering, enhance the company's reputation and pave the way for the start of the metering programme, this outstanding campaign delivered impressive results. Strong media relations, video production with a cute nine year old water stewardess and an interactive website were at the heart of the PR element of this wide ranging campaign
  
  Integrated Communications: Southern Water

Silver winner

• Surrey County Council
  Furniture reuse campaign, Surrey County Council

Finalist

• Azzurri Communications
  Connecting for Business Health

Best Use of Social Media

Gold winner

• Azzurri Communications
  Connecting for Business Health
  
  Interesting social media campaign which achieved good results in an unconventional approach to generate new business for hospital ICT systems. The campaign, based on solid research, engaged the right audience with the video content, generating Azzurri site registrations. This approach has already been recognised as pioneering, receiving glowing editorial endorsement in B2B publications and receiving industry awards.
  
  Best Use of Social Media: Azzurri Communications

Best Use of Photography or Design

Gold winner

• NHS Eastern and Coastal Kent
  Talkin' 'Bout Your Generation
  
  The in house team developed five iconic characters representing the target demographic of aging mods, rockers and hippies - to tie in with the tag line of "Talkin' Bout Your Generation" – as bowel cancer is most common in the over 50s. The use of real local people, all in the target age group, with each poster designed to look like that 'style' of a particular cultural era showed good targeting – Georgy Girl and the 50s Starlet were particular favourites with the judges.
  
  Best Use of Photography or Design: NHS Eastern and Coastal Kent

Silver winner

• Surrey County Council
  Furniture reuse campaign, Surrey County Council

External Newspaper or Magazine

Gold winner

• NHS Eastern and Coastal Kent
  Your Health magazine
  
  Your Health is designed as a flexible magazine to appeal to a wide-target audience, with theme issues to enable a range of messages to be delivered in an accessible way. In a time of huge turbulence and change in the NHS, Your Health has needed to be one of the main vehicles through which the PCT could keep the public updated about the NHS reforms. Impressive results and testimonials from readers show that the six bi-monthly issues are meeting objectives within a tight budget.
  
  External Newspaper or Magazine: NHS Eastern and Coastal Kent

Internal Newspaper or Magazine

Gold winner

• Hastings Direct
  Harry's Extra
  
  A refreshing approach to an internal newsletter for call centre-based staff with no access to email or the internet, this bi monthly publication, is a key channel for both communicating with, and engaging, staff. Extensive research and then using staff as reporters gave good buy in, with every article earning its space. The judges particularly liked the regular columns Unsung Hero and Talent Agents.
  
  Internal Newspaper or Magazine: Hastings Direct

Silver winner

• Air Products
  Across the Airwaves

Finalist

• Samaritans
  Samaritans News

Best Website or Microsite

Gold winner

• Southern Water
  www.yourwatermeter.co.uk
  
  A very special microsite to explain what, when and why was needed when Southern Water became the only UK company to receive Government consent to install meters for every customer. The judges scored this campaign as outstanding in everything from objectives to outcomes, with a host of Innovative techniques to ensure interactivity and two way communications with customers.
  
  Best Website or Microsite: Southern Water

Silver winner

• Raven Housing Trust
  www.ravenht.org.uk/ecohouse

Finalist

• Mole Valley District Council
  www.molevalley.gov.uk

Best Event

Gold winner

• The View
  The Champagne Assembly, from G.H. Mumm and Perrier-Jouët
  
  The View were tasked by The Champagne Assembly to provide a highly credible presence, setting brands apart from the rest of the trade. Exceptional strategy and Outputs delivered a really impressive and innovative event, combining workshops, lectures and tastings on the themes of wine, gastronomy, science and luxury. Good audience feedback showed that this campaign had opened up the world of champagne to the required new discerning audience of non-specialists.
  
  Best Event: The View

Silver winner

• Wildwood PR
  Award-winning Smart Homes

Finalists

• Kent Police Authority
  National Collaboration Conference
• Midnight Communications
  The 2010 Sussex Business Awards
• Midnight Communications
  Using Sport to Inspire Young People - The Sky Sports Living for Sport Student of the Year Awards 2010

Outstanding Young Communicator

Gold winner

• Paul Sargent
  Midnight Communications
  
  In his written submission and the judging panel interview, Paul demonstrated the strong grounding he had in the PR industry, a combination of the theoretical background obtaining in his PR degree and the work experience gained from his placement year and his current position with Midnight Communications. Despite his young age, he has sufficient gravitas to win the respect of his clients, underlined by the fact they endorsed his award submission. He has also carefully planned his career progression, from his degree choice, work experience decisions, and his expression of interest to travel overseas to broaden his international knowledge of the industry. He has the potential to be an outstanding practitioner for many years to come.
  
  Outstanding Young Communicator: Paul Sargent

Outstanding Small Consultancy

Gold winner

• The View
  
  This is a truly impressive business. The judges were especially impressed by the use of planning and research by the agency. Financial performance we was solid and the agency has achieved some very impressive new business wins. Campaign work is very creative and has clearly got results for clients. This is a thoroughly impressive entry in all respects

Outstanding Small Consultancy: The View

Silver winner

• Blueberry Public Relations

Outstanding In-House Public Relations Team

Gold winner

• Southern Water
  Splashing Stars
  
  The great work of this team allowed it to secure a budget increase during time of recession and cut backs. There is great use of new media and the team has clearly created innovative ways to reach target groups. The creativity especially impressed the judges as did the measurement and evaluation of the work. This is a very exciting campaign, well executed and which clearly achieved a great deal.
  
  Outstanding In-House Public Relations Team: Southern Water

Silver winner

• Air Products
  Building an integrated, media-focused European PR team

Finalist

• Samaritans
  Communications Team

Outstanding Public Relations Consultancy

Gold winner

• Man Bites Dog
  Leader of the Pack
  
  This is an outstanding entry, with excellent financial performance, with solid growth in a difficult climate. The agency has a great client list and has added some impressive new business wins over the year. They score a stunning 100% win rate for pitches and have managed this growth while maintain a happy culture among staff. The business has a distinctive profile and a strong winning personality
  
  Outstanding Public Relations Consultancy: Man Bites Dog

Silver winner

• Mango Marketing
  Fruitful PR campaigns that deliver lasting results

Publication

Gold winner

• Kent Police Authority
  Policing Kent
  
  Policing Kent is an annual publication from Kent Police Authority, who have to produce local policing summaries to fulfil Home Office criteria; designed to inform the public who are responsible for public matters locally, what they have been doing, how they are performing, as well as improving public confidence. Policing Kent is a series of 13 individual district based magazines, each with a colourful mix of specific local news stories in this public friendly 'annual report', which has received good reader feedback.
  
  Publication: Kent Police Authority

Best Freelance Practitioner

Gold winner

• Lindsey Collumbell MCIPR
  Bojangle Communications
  
  The individual has found a very successful niche and developed an impressive business in this area. The results achieved are great for clients with limited budgets. There is good use of new media and the entry has been very well written. Judges were impressed by the client satisfaction and the longevity of relationships which is evidence of the excellent service provided.
  
  Best Freelance Practitioner: Lindsey Collumbell MCIPR

Best Use of Measurement and Evaluation

• Southern Water
  Save Water, Save Energy, Save Money
  
  Southern Water was a clear winner in this category. It demonstrated effective measurement and evaluation of its Save Water, Save Energy, Save Money campaign across a wide range of measures that clearly linked the outcomes with its campaign objectives.