CIPR

Below are the Midlands PRide Awards results for 2011. You can also view photos from the Midlands PRide event.

1. view the contacts and note image number.

2. locate your image and right click to download and save.

Corporate and Business Communications

Gold winner

• Willoughby Public Relations
  FOG Down The Drain - BSS Industrial
  
  The campaign met its objectives and also achieved excellent outcomes. The judges felt that this was a concise campaign and really focused through the campaign. Well structured strategy that engaged with a wide spread number of key stakeholder groups. There was a lot of creative thinking and achieved excellent coverage, were well-placed to reach the core target audience.
  
  Corporate and Business Communications: Willoughby Public Relations

Silver winner

• Grayling and MIRA
  Grayling - Announcing Europe's most advanced transport technology facility

Finalists

• Bright PR
  The fight back against screw compressors
• Marketing Birmingham
  Launch and initial roll out of Business Birmingham - October 2010 - July 2011
• McCann Erickson Public Relations
  The Eversheds Board Report
• McCann Erickson Public Relations
  npower 'A White Paper on Energy Risk Management for UK Business'

Not-for-Profit

Gold winner

• McCann Erickson Public Relations
  Birmingham Science City - Science Fact or Fiction?
  
  An engaging campaign which caught the imagination promoting the use of science and technology in the West Midlands. Based on a strong research platform it ticked all the boxes driving huge public interest and reigniting an interest in science.
  
  Not-for-Profit: McCann Erickson Public Relations

Silver winner

• Golley Slater PR
  The Eden Project

Finalists

• British Heart Foundation Midlands PR Team
  Mending Broken Hearts Appeal
• iceniTV
  Frontline First
• IChemE
  Whynotchemeng - securing the talent pipeline
• The Camping and Caravanning Club
  Real Richness - The List

Internal Communications

Gold winner

• North East Derbyshire District Council
  Engaging Staff in Change
  
  Cross functional strategy engaging all levels of the organisation. Good use of multiple media channels and methods of engagement. The results showed a clear shift in employee mindset and engagement. And excellent use of budget
  
  Internal Communications: North East Derbyshire District Council

Silver winner

• Heart of England NHS Foundation Trust
  Working together: A discharge in time saves another patient waiting in line

Finalists

• Allman Communication with Tom Tom Communications
  PepsiCo UK - Our Future
• Midlands Co-operative Society
  One Vision

Crisis Communications

Gold winner

• East Midlands Airport
  Worldwide Terror Plot - Giving Global Confidence
  
  The small East Midlands Airport communications team of two suddenly had to deal with an onslaught of national and international media enquiries after a suspicious package was found onboard a cargo aircraft. The team handled the crisis in an exemplary way, building trust with the media, filling an information vacuum and even raising public confidence.

Silver winner

• Clive Reeves Public Relations
  Care Home Crisis

Community Relations

Gold winner

• Cartwright Communications
  Broxtowe Borough Council - Bridge the Gap campaign
  
  An innovative and engaging way of dealing with the tough issue of Anti Social behaviour and enhancing relationships between the old and young in society. This campaign reaches out to the local community and encourages them to lead the change, more Council areas should be thinking in this way. Creative use of widespread communications platforms used to reach target audience.
  
  Community Relations: Cartwright Communications

Silver winner

• Golley Slater PR
  The Eden Project

Finalists

• Gough Bailey Wright
  Building Sainsbury's Newcastle-under-Lyme
• Haslimann Taylor
  Harvester School Visits
• McCann Erickson Public Relations
  David Wilson Homes North West Our Space, Your Place
• Nottinghamshire Healthcare NHS Trust
  Labels: Music is What Feelings Sound Like

Public Sector

Gold winner

• Derbyshire County Council
  Big Society
  
  Derbyshire County Council delivered an effective Pr strategy aimed at improving its communications with its partner voluntary and community groups. The strategy had fresh ideas and the results speak for themselves. It was a thorough, well-executed and intelligent campaign.
  
  Public Sector: Derbyshire County Council

Silver winner

• North East Derbyshire District Council
  Shape the Future

Finalists

• Cartwright Communications
  Spirit Nottingham launch
• Warwickshire County Council
  Warwickshire Libraries Consultation - The Communications Campaign

Best Campaign £10,000 and Under

Gold winner

• Haslimann Taylor
  Papa John's Royal Wedding Pizza
  
  Quirky and creative campaign which captured the imagination of the general public by maximising opportunity for brand awareness based on the Royal Wedding. Generating exceptional national and international media coverage
  
  Best Campaign £10,000 and under: Haslimann Taylor

Silver winner

• HROC
  Dirty Cash

Finalists

• Cartwright Communications
  Broxtowe Borough Council - Bridge the Gap campaign
• North East Derbyshire District Council
  'Burgundy Bin' Recycling Scheme
• Spirit Pub Company
  Chef & Brewer - Wine Faux Pas
• Willoughby Public Relations
  Raise a Royal Roast to Wills & Kate

Consumer Relations

Gold winner

• Golley Slater PR with Skoda
  Made of Meaner Stuff
  
  A truly excellent campaign that successfully sought to reposition the Skoda brand for the Fabia VRS model in the 'hot hatch' market.
  
  Consumer Relations: Golley Slater PR with Skoda

Silver winner

• Willoughby Public Relations
  Bringing Magic Back to Life. Merlin: The Dragon Tower

Finalists

• Bright PR
  It's a job for the girls
• McCann Erickson Public Relations
  Lloydspharmacy Heart Health
• Prova PR
  One Man, One Triumph Motorcycle, One PR Firm
• The Camping and Caravanning Club
  Real Richness - The List

Best Use of Media Relations

Gold winner

• Gough Bailey Wright
  Monkey Love at Drayton Manor
  
  The use of 'Elton and David' as a source of media interest was a PR masterstroke and this outstanding media relations campaign is a worthy winner!
  
  Best Use of Media Relations: Gough Bailey Wright

Silver winner

• Grayling with HighCross Leicester
  Highcross Leicester

Finalists

• Haslimann Taylor
  Papa John's Royal Wedding Pizza
• HROC
  Dirty Cash
• McCann Erickson Public Relations
  npower 'Back The 2018 World Cup Bid'
• Willoughby Public Relations
  A Right Royal Celebration - Crown Carveries

Integrated Communications

Gold winner

• Golley Slater PR with Skoda
  Made of Meaner Stuff
  
  A perfect example of an integrated communications plan – Golley Slater delivered an innovative and clever campaign that exceeded their brief.
  
  Integrated Communications: Golley Slater PR with Skoda

Silver winner

• McCann Erickson Public Relations
  Stanley's Rated By Real Pro's

Finalists

• Connect PR
  The return of the Goodyear Blimp
• Staffordshire County Council
  Shugborough Revisited
• The Camping and Caravanning Club
  Real Richness - The List
• Wyatt International
  AKW - Communicating Style and Choice

Best Use of Social Media

Gold winner

• Willoughby Public Relations
  Bringing Magic Back to Life. Merlin: The Dragon Tower
  
  A clever, well-executed campaign which started on social media and moved into traditional media. Exciting, fresh and different – truly magical!!
  
  Best Use of Social Media: Willoughby Public Relations

Silver winner

• Rave Communications
  A Social Step in the Right Direction

Finalists

• Connect PR
  A bullseye performance for Speedy Hire
• Golley Slater PR
  GSPR cracks Skoda Puzzle
• Gough Bailey Wright
  Drayton Manor spreading the love with social media
• Grayling and Canned Food UK
  Grayling – 'u can cook' iPhone app

Best Use of Photography or Design

Gold winner

• Haslimann Taylor
  Papa John's Royal Wedding Pizza
  
  With an amusing and cheeky twist on the Royal Wedding, Haslimann Taylor worked with a food artist to create the mosaic pizza topping portrait of Prince William and Kate Middleton to celebrate their marriage. Simple, low cost and effective, Papa John's UK reported sales growth of more than 25% year-on-year for the coverage period for the Royal Wedding Pizza. Kate's veil was made from mushrooms and her dress from cheese, while William's morning suit was created out of salami and peppers! With this deft and timely image, Papa John's Royal Wedding Pizza story was picked up by UK national media and across the world.
  
  Best use of Photography or Design: Haslimann Taylor

Silver winner

• Nottinghamshire Healthcare NHS Trust
  Annual Report 2009/10

Finalists

• PDSA PR Department
  PDSA Animal Wellbeing Report

External Newspaper or Magazine

Gold winner

• Heart of England NHS Foundation Trust
  Heart and Soul
  
  The team have gone beyond the expected content for an NHS Trust. The creation of a pocket-sized, lightweight, cost-effective yet eye-catching publication with an appropriate celebrity front cover and health-related double-page interview really hits the mark. The design is clear, clean and bright. Articles are given space to breathe, with strong imagery. Excellent use of all stakeholders to guide and drive the publication - very strong inclusion. Good cost saving measures undertaken with a focus on efficiencies, with evidence that 80% of readers are expressing heightened interest in their services and 40% increase in traffic to the HEFT communications website after the Spring edition was distributed.
  
  External Newspaper or Magazine: Heart of England NHS Foundation Trust

Silver winner

• Willoughby Public Relations
  Knowledge is Power - Worcester Bosch Group Installer's Choice Newsletter

Finalists

• Connect PR
  Hi
• University of Wolverhampton
  WLV Dialogue

Internal Newspaper or Magazine

Gold winner

• Heart of England NHS Foundation Trust
  Heartbeat
  
  Readership of the internal printed newsletter had been declining. Research informed a total re-think about the channel, content and tone resulting in a multidimensional, interactive, online magazine – renamed Heartbeat Online, with an accompanying one page, two-sided newsletter once a month. This is an excellent example of a public sector organisation reacting to the sensitivities of the current climate.
  
  Internal Newspaper or Magazine: Heart of England NHS Foundation Trust

Silver winner

• Punch Pub Company (Now Spirit Pub Company)
  Putting the Punch into Punchlines

Best Website or Microsite

Gold winner

• McCann Erickson Public Relations
  Getting Goody online in the UK
  
  Goody is a massive manufacturer of hairstyling accessories but has had low brand awareness in the UK (8%). With one global website run by the US, both UK consumers and journalists alike were struggling to understand which products were available in the UK. MEPR's strategy behind goodyhair.co.uk – a blog which provided ideas, guidance and trends on the latest styles and how to create them – was an excellent consumer solution with superb results, especially for the audience.
  
  Best Website or Microsite: McCann Erickson Public Relations

Silver winner

• Staffordshire County Council
  Staffordshire Cares

Finalist

• Connect PR
  A bullseye performance for Speedy Hire

Best Event

Gold winner

• Grayling Midlands
  Canned Food UK and the Women's Institute: Cookery Day with James Martin & Amanda Hamilton
  
  Canned Food UK briefed Grayling Midlands to create an event that supported its role as a trade association that educates consumers on the benefits of canned food, including its nutritional benefits and convenience. A partnership with the Women's Institute was developed, which allowed clever leverage of CFUK's celebrity ambassador, James Martin and the results speak for themselves, with more than 50 WI presentations held on one day, reaching over 1,000 target ambassadors.
  
  Best Event: Grayling Midlands

Silver winner

• McCann Erickson Public Relations
  Launching The Cube

Finalists

• IChemE
  IChemE 2010 Awards
• McCann Erickson Public Relations
  Touchwood Fashmob
• NFU Mutual
  MutualChef
• Seal
  Bringing corporate values to life: The Midcounties Co-operative 'Member of the Year Awards'

Outstanding Young Communicator

Gold winner

• Amy Teige
  East Midlands Airport
  
  In an extremely competitive category that featured many highly accomplished PR account managers and directors this year, Amy Teige stood out from the crowd. She demonstrated maturity and experience beyond her years and came across as a creative, personable and ambitious young professional, who has gone above and beyond the call of duty in her role at East Midlands Airport having successfully dealt with both the Ash Cloud and cargo bomb crises in 2010. She impressed the judges with her transparent and open relationship with the regional media, focus on enhancing the airport's brand reputation and her understanding of the commercial role of PR in a business with many stakeholders. She has been given ringing endorsements from both her colleagues and the media, and clearly operates at a high level, holding a position on the leadership team at just 28.

Finalists

• Amanda Price
  Fresh Public Relations
• Amy Teige
  East Midlands Airport
• David Kuczora
  Clive Reeves Public Relations
• Laura Westcott
  McCann Erickson Public Relations
• Liz Dolby
  Proactive PR
• Louise Berktay
  Heart of England NHS Foundation Trust
• Matt Stalker
  IChemE
• Megan Woods
  Haslimann Taylor

Outstanding Small Consultancy

Gold winner

• Fresh Public Relations
  
  Fresh Public Relations was established in 2008 to deliver specialist public relations to clients in the industrial, engineering and manufacturing sectors. In spite of challenging trading conditions, the team has implemented a clear five year business plan that had clearly defined targets for clients, turnover, profit and staff. Growth has been impressive and their campaign submission was creative and effective.
  
  Outstanding Small Consultancy: Fresh Public Relations

Silver winner

• Vitis PR

Finalists

• Cartwright Communications
• Clive Reeves Public Relations
• Rave PR
• Tank PR

Outstanding In-House Public Relations Team

Gold winner

• Balfour Beatty Major Civil Engineering
  
  The team has proactively and successfully liaised with local stakeholders and promoted a positive image of the construction industry. Through a comprehensive programme of public exhibitions, library drop ins, online information and a helpline, this team ensured the core strategy was delivered. The bulletins, newsletters and local presentations all worked hard to connect with local stakeholders. An extraordinary achievement for such a small team.
  
  Outstanding In-House Public Relations Team: Balfour Beatty Major Civil Engineering

Silver winner

• North East Derbyshire District Council

Finalists

• British Heart Foundation
• Derbyshire County Council
• East Midlands Airport
• Heart of England NHS Foundation Trust
• PDSA PR Department

Outstanding Public Relations Consultancy

Gold winner

• Willoughby Public Relations
  Corporate Mission
  
  The team adopted a creative and smart strategy for success in the context of the economic crisis. Operation Six D effectively broadened the team's offer beyond traditional PR to embrace digital and SEO. It added focus with new sector specific offerings and it up weighted marketing and profile raising activity together with an important initiative around client services. The achievements speak for themselves – impressive!
  
  Outstanding Public Relations Consultancy - Willoughby Public Relations

Silver winner

• Golley Slater PR
  Project PRogress

Public Affairs

Gold winner

• Gough Bailey Wright
  Sainsbury's Regenerating Leek
  
  A highly effective campaign that secured excellent results for Sainsbury's and is an example of how to successfully manage a leading Public Affairs campaign.
  
  Public Affairs: Gough Bailey Wright

Corporate Responsibility

Gold winner

• McCann Erickson Public Relations
  David Wilson Homes North West Our Space, Your Place
  
  Strong community focus, offering a programme of engagement covering a wide range of activities. Generated a good ROI with extensive media coverage and strong use of campaign website.
  
  Corporate Responsibility: McCann Erickson Public Relations

Silver winner

• Seal
  Bringing corporate values to life: The Midcounties Co-operative 'Member of the Year Awards'

Finalists

• Midlands Co-operative Society
  Fairtrade Fortnight

Best Freelance Practitioner

Gold winner

• Jonathan Cross MCIPR Chartered Practitioner CIPR
  People, Words & Pictures
  
  This business plan set out a clear path for year-on-year client growth and a steady increase in turnover. The client portfolio has remained consistent and has delivered sound profits. Key to this is section speculation and expertise which is clearly endorsed by all clients.
  
  Best Freelance Practitioner: Jonathan Cross MCIPR Chartered Practitioner CIPR

Best Use of Measurement and Evaluation

• Derbyshire County Council
  Big Society
  
  This terrific campaign was well conceived, well planned, and well executed. Objectives were clearly set out at the start of the campaign and they were just as clearly achieved. The measurement and evaluation were outstanding and were embedded from the outset.
  
  Best Use of Measurement and Evaluation: Derbyshire County Council

CIPR Midlands Student of the Year

• Jarrod Williams

Communicator of the Year

• West Midlands Police Communications Team