Below are the Thames and Chiltern PRide Awards results for 2011. You can also view photos from the Thames and Chiltern PRide event.
Corporate and Business Communications
Gold winner
- Proteus Public Relations
Corporate positioning - UK Wind Sector
Through a targeted and well integrated campaign Proteus PR delivered a hard working media relations programme that included a particularly creative mailer as well as a direct marketing campaign to generate a staggering amount of additional revenue from new business leads. The campaign linked closely to business targets and delivered exceptional value for money.
Corporate and Business Communications: Proteus Public Relations
Silver winner
- Twelve Thirty Eight
Asda "Facebox" campaign
Finalists
- CCgroup and Tellabs
The End of Profit - Proteus Public Relations
To Infini and beyond
Not-for-Profit
Gold winner
- Sovereign Housing Group
Make a difference
This campaign used a brilliant creative platform as a hook for all activity. This ensured consistent messaging that was seeded through some very creative content that was generated across a variety of mediums. The results were benchmarked against objectives and highlighted some outstanding outputs.
Not-for-Profit: Sovereign Housing Group
Silver winner
- Ceres
LEAF's Open Farm Sunday
Internal Communications
Gold winner
- Housing 21
Housing 21 Living our Values staff awards
With a remit of embedding more than a handful of core values within the company, the team at Housing 21 had a real challenge of their hands. Through a simple yet effective PR tactic the core objectives were realised - traditional PR at its finest.
Internal Communications: Housing 21
Crisis Communications
Gold winner
- Bracknell Forest Council
Swinley Forest fires
The judges were very impressed with the great use of social media to help deliver real time communications to the target audiences and make the most of the opportunity for two-way engagement while handling a crisis.
Crisis Communications: Bracknell Forest Council
Community Relations
Gold winner
- The Orchid Group
The Suit Amnesty
This simple yet effective campaign demonstrated value for money through a well thought out campaign linked to key business objectives With a limited budget and a unique concept the team delivered above and beyond original KPI's securing some very high profile coverage and great business-related results.
Community Relations: The Orchid Group
Silver winner
- Primal PR
Lewisham Shopping Centre 'Shop 4 Schools'
Finalist
- Proteus Public Relations
Road testing a client's reputation
Public Sector
Gold winner
- Communications Management with NHS Northamptonshire
Look after someone? Who looks after you?
The judges really liked the use of pre campaign insight and research to set a benchmark for evaluation. The campaign demonstrated creativity, understanding and a targeted approach to strategy and planning to achieve excellent results.
Public Sector: Communications Management with NHS Northamptonshire
Best Campaign £10,000 and Under
Gold winner
- Twelve PR
Face the Music (Festival)
With a tough remit, Twelve PR did a fantastic job of generating a consistent stream of local PR and 'buzz' as well as managing a schools initiative to generate word of mouth. A well executed campaign with outstanding results on a shoestring.
Best campaign £10,000 and Under: Twelve PR
Silver winner
- Primal PR
Lakeside Shopping Centre's Flash of Fashion
Finalists
- CCgroup and Arieso
The hungriest handsets of them all - Jargon Public Relations
Ancoris - leading the Google Apps for Business market - Jargon Public Relations
Amplify Trading - Giving Graduates the Edge! - Proteus Public Relations
To Infini and beyond
Consumer Relations
Gold winner
- Primal PR
Make Your Mother's Day at The Perfume Shop
This campaign utilised experiential campaign extremely well and this supported with competitions and a great news hook for news stories ensured that the campaign provided a well rounded communications solution for the client.
Consumer Relations: Primal PR
Best Use of Media Relations
Gold winner
- Jargon Public Relations
Ancoris - leading the Google Apps for Business market
Through a well thought out media relations campaign that demonstrated 'out of the box' thinking Jargon PR was able to penetrate a saturated market to raise awareness of its client's services and position its client as a market leader. The profile raising activity and relationship building that has been achieved will be instrumental in future communications for the client.
Best use of Media Relations: Jargon Public Relations
Silver winner
- Jargon Public Relations
Amplify Trading - Giving Graduates the Edge!
Integrated Communications
Gold winner
- Mistral PR
Winds of Change – Eneco's Navitus Bay Offshore Wind Park
The PR and community engagement campaign that was developed by Mistral PR provided well-integrated communications to ensure that the range of target audiences involved were reached using the appropriate communications channels. With several challenges to overcome the team did a sterling job through thorough planning and audience segmentation and this ensured that they delivered for the client.
Integrated Communications: Mistral PR
Silver winner
- The Forum Hertfordshire
Hertfordshire's Got Talent
Finalist
- Primal PR
Capital Shopping Centres PLC - 'Jean Genie'
Best Use of Social Media
Gold winner
- BOTTLE
History Uncovers London with Foursquare
Bottle PR took what is perceived as a dry subject and engaged people in a new environment to challenge these misconceptions. Their results-driven approach teamed with innovation and creativity across a number of social channels to seed their campaign made this entry really stand out for the judges.
Best use of Social Media: BOTTLE
Silver winner
- University of Bedfordshire
The rise of social at Bedfordshire
Finalists
- BOTTLE
Rentokil tracks wasp trends via Twitter - Bracknell Forest Council
Swinley Forest fires
Best Use of Photography or Design
Gold winner
- Bracknell Forest Council
Your guide to Bracknell Forest
The clean and modern design with strong corporate branding really made this entry stand out. Visually outstanding with great content the 'Your Guide to Bracknell' brochure does what it says on the tin in a clear and concise way.
Best use of Photography or Design: Bracknell Forest Council
External Newspaper or Magazine
Gold winner
- The Twelve Consultancy
Hive Talk 'helping to save the honey bee'
The personal feel, creative design and considered approach to developing Hive Talk to support the charity ensured that this project was a great success. Not only was it sensitive to the subject matter but through its inclusive approach the team at Twelve PR ensured that it was aligned to the target audience and their beliefs. Great design and copywriting with lovely use of colour blocking.
External newspaper or magazine: The Twelve Consultancy
Silver winner
- Wokingham Borough Council
Wokingham Borough News
Finalists
- Bracknell Forest Council
Town & Country - Hertsmere Borough Council
Hertsmere News
Best Website or Microsite
Gold winner
- Primal PR
Primal PR - Expanding Our 'Brand'width
The design of the Primal PR website is a fantastic example of how businesses should be representing themselves online and the results speak for themselves. By tempering the use of flash the website is more accessible and the content and bold design delivers clear messaging and user journey to find what they are looking for.
Best Website or Microsite: Primal PR
Silver winner
- Twelve PR
A useful, practical and rather magical web presence
Finalist
- University of Bedfordshire
beds.ac.uk
Best Event
Gold winner
- Jargon Public Relations
Amplify Trading - 6national reporters, 4months training, one 3hour session
On a very tight budget Jargon PR delivered outstanding results for its client through a well organised and well attended event targeted at the media. A great example of relationship building and cross-platform promotion to deliver an event that was clearly a great success.
Best Event: Jargon Public Relations
Outstanding Young Communicator
Gold winner
- Izzy Hussain
The Forum Hertfordshire
Izzy's massive enthusiasm for marketing and public relations was evident the moment she began speaking to the judges. Her achievements in such a short career have been remarkable and her willingness to take on a challenge shows a maturity and confidence that will stand her in good stead in her career.
Outstanding Small Consultancy
Gold winner
- CubanEight
This agency showed great growth during tough times. Their performance was highly impressive after just two years of trading. This business delivers excellent service standards to its clients. Campaigns have been highly creative and achieving great results. Their new business performance has been outstanding. This is a well-directed business that knows where it is going.
Outstanding Small Consultancy: CubanEight
Silver winner
- Jargon Public Relations
Finalist
- Firebird Public Relations
Outstanding Public Relations Consultancy
Gold winner
- BOTTLE
This agency has achieved really great results and growth despite some very tough trading conditions. They have displayed great innovation in developing new services for clients. There have been great new wins and improvements in performance. The campaigns are both creative and effective. Talent has been developed well and the agency has thrived in what could have been a very challenging climate.
Outstanding Public Relations Consultancy: BOTTLE
Silver winner
- Primal PR
Finalist
- Jargon PR
Best Use of Measurement and Evaluation
Gold winner
- The Orchid Group
The Suit Amnesty
The Orchid group delivered some fantastic results with tangible KPIs that were carefully measured and delivered great ROI. With a limited budget the team clearly demonstrated value for money through a well thought out campaign linked to key business objectives.
Best Use of measurement and Evaluation: The Orchid Group
Communicator of the year
- Penny Gaines
Best Use of Measurement and Evaluation
- Rupert Younger
