CIPR

Below are the Wessex PRide Awards results for 2011. You can also purchase photos from the Wessex PRide event, courtesy of Boreham Media.

Corporate and Business Communications

Gold winner

• Footprint Communications
  Amnis: Making Change Happen
  
  The detailed research and planning that went into this campaign ensured that a solid PR strategy was developed and delivered to achieve some fantastic results for the client. This not only helped raise brand awareness but also supported objectives by generating business for Amnis, demonstrating great ROI.
  
  Corporate and Business Communications: Footprint Communications

Not-for-Profit

Gold winner

• McKenna Townsend PR
  Guide Dogs Amazing Partnerships
  
  The Guide Dogs Amazing Partnerships campaign was a well thought out, creative campaign. A tactical and tenacious approach to delivering high-level pre-event media coverage ensured a well attended event with widespread appeal, helping to support the charity's objectives.
  
  Not-for-Profit: McKenna Townsend PR

Internal Communications

Gold winner

• Southern Water
  Think Customer
  
  This bold and imaginative campaign really impressed the judges achieving great results with its approach to draw staff together. Creativity was key and it was clear that the team had thought outside of the box with a number of tactics including the creation of mirror posters to engage employees, asking staff to look in the mirror to find out who's responsible for delivering excellent levels of customer service.
  
  Internal Communications: Southern Water

Community Relations

Gold winner

• The Partnership Agency
  Wash 'n' Squash Recycling Campaign
  
  With some tough objectives to educate and engage families who were not yet recycling this campaign successfully managed to influence behavior and meet its targets. This was a challenging brief. The team's strategy to reach the target audience by engaging children in the Wash 'n' Squash campaign through an incentivised competition as part of the PR programme, achieved some phenomenal results.
  
  Community Relations: The Partnership Agency

Silver winner

• Southern Water
  Saints & Savers

Public Sector

Gold winner

• NHS Portsmouth
  Healthy Living Pharmacy - For Everybody
  
  This campaign demonstrated what you can achieve by taking a very well integrated approach to communications. The programme delivered fantastic return on investment, as well as raising awareness. An evaluation baseline set up at the start of the campaign ensured that the team was able to measure very effectively the success of activities undertaken.
  
  Public Sector: NHS Portsmouth

Best Campaign £10,000 and Under

Gold winner

• Southern Water
  Drip, Drip, Drip
  
  This targeted campaign demonstrated a great deal of flair and creativity, bringing a serious environmental issue to life. The team managed to reach a high number of their target audience on a very limited budget.
  
  Best Campaign £10,000 and Under: Southern Water

Silver winner

• RIAS
  The real value of the UK's Grandparents: RIAS captures and develops a media space

Finalist

• McKenna Townsend PR
  Design a Sub for Anglia

Consumer Relations

Gold winner

• Carswell Gould
  GORE-TEX® Arctic Challenge with Ribs to the Limit campaign
  
  Through the creation of compelling, shareable content, centered around the GORE-TEX Challenge, the team raised awareness across multiple communications channels. This campaign delivered some outstanding results and the judges were very impressed with the quality of the content, as well as the strategic approach.
  
  Consumer Relations: Carswell Gould

Silver winner

• McKenna Townsend PR
  WestQuay Summer Funival

Finalists

• Polymedia
  Four steps of the customer journey
• SRF Integrated Communications
  Hovertravel's introduction of late services

Best Use of Media Relations

Gold winner

• McKenna Townsend PR
  Guide Dogs Amazing Partnerships
  
  The Guide Dogs Amazing Partnerships campaign was a well thought out, creative campaign. A tactical and tenacious approach to delivering high-level pre-event media coverage ensured a well attended event, with widespread appeal, helping to support the charity's objectives.
  
  Best Use of Media Relations: McKenna Townsend PR

Silver winner

• SRF Integrated communications
  Milton Park's World Diabetes Day

Integrated Communications

Gold winner

• Southern Water
  Save Water, Save Energy, Save Money
  
  This high quality multi-channel programme of activity was very well integrated with a number of consumer touch points. The research, planning and strategic partnerships formed to help promote messaging across a range of communications channels were very impressive.
  
  Integrated Communications: Southern Water

Silver winner

• Carswell Gould
  GORE-TEX® Arctic Challenge with Ribs to the Limit campaign

Finalist

• Polymedia
  The sum of the parts

Best Use of Social Media

Gold winner

• Carswell Gould
  GORE-TEX® Arctic Challenge with Ribs to the Limit campaign
  
  The social media element of this campaign was very well rounded using a proactive engagement strategy across a variety of social platforms. It clearly did a fantastic job of amplifying offline elements of the campaign and was used strategically to achieve some excellent results.
  
  Best Use of Social Media : Carswell Gould

External Newspaper or Magazine

Gold winner

• Ocean Edge Public Relations
  Involve magazine for Two Saints
  
  This publication stood out with its bold, eye-catching design. It was extremely engaging, with a wide range of content to keep the reader interested. The quality of the content made this entry stand out, putting it head and shoulders above the rest.
  
  External Newspaper or Magazine: Ocean Edge Public Relations

Silver winner

• SRF Integrated Communications
  Parklife

Internal Newspaper or Magazine

Gold winner

• Bournemouth University
  Bulletin
  
  The collaborative approach to creating great content, teamed with clean, high quality design and improved accessibility online, has clearly been instrumental to the Bulletin's success, with increased readership a testament to this.
  
  Internal Newspaper or Magazine: Bournemouth University

Silver winner

• RIAS
  'It's your voice': The relaunch of 'Your Voice'

Best Event

Gold winner

• citruspr
  TNT Travel Show
  
  A simple yet extremely effective strategy, including on and offline communications tactics, provided great focus to achieve excellent results. With a small budget and a challenging brief, this campaign is a great example of the power of well planned and executed PR.
  
  Best Event: citruspr

Silver winner

• Specsavers
  Specsavers Youth Games

Outstanding Young Communicator

Gold winner

• Lisa Gutcher MCIPR
  Liquid
  
  From the moment she started up her own business, Lisa Gutcher has demonstrated her ability to be a future industry leader, both through her commercial acumen and the results she achieves for her clients. Having started her own company at the age of 26, within 18 months she has gone on to merge the business with a multi-location agency, take her place as a board director and now personally generates a six-figure fee income. She has also contributed to the growth of PR professionalism and CIPR membership by helping to launch the CIPR Channel Islands group.
  
  Outstanding Young Communicator: Lisa Gutcher MCIPR

Finalist

• Sally Gates
  Bournemouth University

Outstanding Small Consultancy

Gold winner

• Footprint Communications
  Leaping Ahead
  
  This entry displayed a clear and effective business strategy. Footprint offer their clients flexibility and freedom to use a combination of PR approaches, with particular emphasis on corporate responsibility. A loyal client base is further testament to this small consultancy who are achieving great things across the South of England.
  
  Outstanding Small Consultancy: Footprint Communications

Outstanding In-House Public Relations Team

Gold winner

• Southern Water
  
  The great work of this team allowed it to secure a budget increase during time of recession and cut backs. They have made great use of new media and the team has clearly created innovative ways to reach target groups. This creativity especially impressed the judges, as did the measurement and evaluation of their work. This is a very exciting team, with well executed campaigns and which clearly achieved a great deal.
  
  Outstanding In-House Public Relations Team: Southern Water

Silver winner

• Bournemouth University

Outstanding Public Relations Consultancy

Gold winner

• McKenna Townsend PR
  The Relentless Pursuit of Results
  
  This agency demonstrated excellent performance in winning new business in a difficult economic climate. They have a stellar client list and have managed to maintain these clients, despite the recession. The agency has a strong profile in the region. Its campaigns are both creative and impactful, delivering great results for clients. They have added new services and been imaginative in their growth plans.
  
  Outstanding Public Relations Consultancy: McKenna Townsend PR

Corporate Responsibility

Gold winner

• McKenna Townsend PR
  SUBWAY® and The Salvation Army Food for Food
  
  The SUBWAY and Salvation Army 'Food for Food' campaign is a brilliant example of supporting a CSR initiative by maximising strategic partnerships to generate mutual awareness. The creation of a unique identity, underpinned by a well integrated communications programme which took a fun and friendly approach to meet objectives, clearly had a range of touch points leading to a hugely successful campaign.
  
  Corporate Responsibility: McKenna Townsend PR

Best Use of Measurement and Evaluation

• Carswell Gould
  GORE-TEX® Arctic Challenge with Ribs to the Limit campaign
  
  Carswell Gould's integrated approach to campaign planning, measurement and evaluation has clearly helped deliver true ROI for the RIBS GORE-TEX Arctic Challenge campaign. The team utilised a mix of traditional forms of PR and extended this into the digital space to ensure that campaign outcomes were closely linked to business objectives.
  
  Best Use of Measurement and Evaluation: Carswell Gould

Communicator of the year

• Sally Taylor
  
  Our communicator of the year is Sally Taylor - presenter of BBC South Today (the regional news programme at 6.30pm). Sally has been the BBC South news anchor for over 20 years and is a popular personality in the region. She works with a number of charities and is regularly seen at major events. She also has a weekly newspaper column in the Southern Daily Echo and until February this year she presented a weekend radio show.