CIPR

Below are the West of England PRide Awards results for 2011. You can also purchase photos from the West of England PRide event.

Corporate and Business Communications

Gold

• Target Public Relations
  The Magnetic Force of PR
  
  Target PR was asked to reinforce ADEY's position as the number one manufacturer of magnetic filtration products in the UK central heating sector, as well as to help increase sales of the MagnaClean product range. This winning entry scored top marks across the board. The judges were particularly impressed with the succinct layout and the attention to detail on how it achieved measureable return on investment for the client. The client set some very tough objectives for this campaign but Target delivered and more on all fronts.
  
  Corporate and Business Communications: Target Public Relations

Silver

• Brandon Hill Communications
  Growing Business - the Big Conversation
  
  This campaign for Business Link and Solutions for Business aimed at raising awareness for three important new programmes. Brandon Hill created a branded campaign "Growing Business – the Big Conversation" and used this to target the local business community by using different media communications channels. Each campaign objective had a clear strategy and underlying tactics and delivered excellent results in a highly cost effective way.

Finalists

• Brouha Marketing
  Soaring Sales in a Declining Market
• Coco PR
  Wines of Lebanon
• Grayling
  Media relations for Frazer - Nash Consultancy
• JBP PR & Parliamentary Affairs
  Sustaining a Healthy Bottom Line in Times of Austerity

Not-for-Profit

Gold

• Spirit Public Relations and The Grand Appeal
  Cots for Tots
  
  The Cots for Tots campaign was created to raise £1 million to expand the neonatal intensive care unit at The Bristol Royal Hospital for Children. This campaign demonstrated how effective branding and a clear strategy can help achieve results in what is a highly sensitive and emotionally raw area for the people involved. Spirit PR used their talent to mobilise and gain support from the local community, including the Bristol Evening Post who subsequently delivered award-winning coverage.
  
  Not-for-Profit: Spirit Public Relations and The Grand Appeal

Silver

• Churton Inge Associates with Somerset Community Foundation
  Surviving Winter Appeal
  
  This campaign had two clear objectives: to raise the profile of Somerset Community Foundation as a charity and to raise £30,000 for its 'surviving winter' campaign. Churton Inge went back to basics and focused on the traditional media channels to engage the support of its target audience, the over 60s. The judges were particularly impressed with how the consultancy helped with communications at all levels, from engaging with editors to celebrities, MPs and the charity's existing supporters.

Finalists

• Camargue
  Cut the Carbon
• Renegade Media
  Please ReTweet Me

Internal Communications

Gold

• Synergy Creative
  Magnificent Seven
  
  Bracknell Forest Homes wanted to educate and motivate its employees about a new vision, business plan and set of values. Very clear objectives were set for this campaign, which were to develop a strong creative theme, to educate employees and to create excitement, interest and pride. What the judges particularly liked about this entry was how Synergy Creative carried out pre-project research amongst their client's employees to better understand which communication channels would be most effective. A strong creative theme was then developed – the Magnificent Seven, a simple but highly effective campaign based around the number seven. The campaign has not only achieved its objectives but it has proven to be a useful tool for recruiting new staff.
  
  Internal Communications: Synergy Creative

Crisis Communications

Gold

• Oldbury Power Station, Magnox
  Turning a nuclear crisis into an electric opportunity
  
  A local activist group used the incident at the Fukushima nuclear plant in Japan in March 2011 to gain media coverage of their campaign. The communications team was asked to counter inaccurate or negative publicity, whilst maintaining the reputation of the site and the company. Using a series of tactics that involved experts from the nuclear industry, they proactively worked at turning the 'crisis' into an opportunity for the site to engage directly with the activist group and the community over why Fukushima couldn't happen here. The judges were particularly impressed with the outcomes and the resulting positive publicity achieved.
  
  Crisis Communications: Oldbury Power Station, Magnox

Silver

• Cornwall Council
  Flooding in Cornwall
  
  When heavy rain fell in Cornwall in November 2010, the council faced a major emergency management incident. As the flooding impacted on all areas of the community, the council used digital and social media to provide fast, accurate and helpful information and advice to those affected. This entry demonstrated good collaborative working between public sector partners and agencies to provide one central point for cohesive and up-to-date information.

Community Relations

Gold

• 3G Communications and National Grid
  Community Relations during major pipeline construction
  
  This big budget community relations campaign was aimed at building trust with the local community and stakeholders for the construction of a 44 km gas pipeline in Gloucestershire. The campaign adopted a personal approach to communications and turned what could have been a large, negative, anti-group into a community that had increased its positive view of National Grid. This succinct entry was backed up by measureable data, pre-and-post campaign research, and supported with endorsements from a number of key stakeholders.
  
  Community Relations: 3G Communications and National Grid

Silver

• Flamingo
  The Suit Amnesty
  
  The Suit Amnesty was a brand new campaign devised by Flamingo Creative for the Living Room, a restaurant and bar group. The client wanted to position itself as socially responsible and to increase brand awareness amongst the business community. This simple, novel and brilliantly executed campaign presented the Living Room as a drop off point for the donation of any unwanted suits that could then be supplied to homeless and disadvantaged job seekers. The impressive results speak for themselves with good media coverage, 2,000 suits donated and 22 charities benefiting.

Finalist

• Damselfly Communications
  The Lakes by yoo Good Neighbours

Public Sector

Gold

• Gloucestershire County Council
  Gloucestershire County Council - Meeting the Challenge
  
  The 'Meeting the Challenge' campaign was initiated by Gloucestershire County Council to consult and raise awareness of the financial challenges facing the council and to engage the public on what the council's priorities should be in the future.

Best Campaign £10,000 and Under

Gold

• 10 Yetis PR Agency
  Launch of the H2O Shower Powered Radio
  
  The launch of the H20 shower power radio by 10 Yetis was designed to attract potential buyers and stockists and to help generate sales. This campaign was well planned and executed. There were clear KPIs on what was expected and the consultancy delivered excellent results from what was a simple, more traditional approach; utilizing one press release to secure media interviews with the radio's inventor, getting journalists to ask for trial samples and running competitions to win the radio.
  
  Best Campaign £10,000 and under: 10 Yetis PR Agency
  
  10 Yetis PR Agency Interview

Silver

• KOR Communications
  "Is this love?"
  
  KOR Communications worked with AVDA, Devon's violence and domestic abuse partnership on a specific campaign to raise awareness of violence and abuse in teenage relationships. This well-executed project saw the agency working closely with Devon and Cornwall Police and a number of support organisations to develop and promote an animated film based on real life experiences. It delivered on all its objectives, secured a good level of media coverage to raise awareness of the problem and available support networks, and delivered a joined up campaign with the police, also producing posters to reinforce the core message.

Finalists

• MPAD
  Greenbank Fal River Festival 2011
• North Bristol NHS Trust
  Hot Drinks Harm
• The Vine Marketing & PR
  Beyond the sea: The Vine's PR campaign for Open Studios Cornwall 2011

Consumer Relations

Gold

• JBP PR
  Best in Show 2011
  
  The Bath & West Show cancelled their advertising spend in favour of PR and were tasked by JBP PR to bring a different dimension to the promotion of the Show. The aim was to maintain existing visitor numbers and reach out to a new audience, while not alienating the agricultural audience. The Bath & West Banger competition was a very creative publicity device – together with the Ladies Day promotion. Both were engaging with the public and created an online buzz. JBP PR developed good media partnerships, especially with the Daily Telegraph. A triumph for PR over advertising – this was a Consumer campaign which caught the imagination and worked extremely well.
  
  Consumer Relations: JBP PR

Silver

• The Splash Partnership
  Cheese Couture Campaign for Pilgrim's Choice
  
  Highly creative, fun and engaging, The Splash Partnership worked hard to deliver a consumer campaign which reached all audiences and brought home the message of Pilgrims Choice as being the main sponsor of the annual Royal Bath & West Show. Excellent execution of creative idea working with Bath Spa University to create Cheese Couture that delivered varied regional and national PR coverage, as well as online, demonstrating Pilgrims Choices' commitment to the Bath & West Show 2011.

Finalist

• Polymedia
  Four steps of the customer journey

Best Use of Media Relations

Gold

• Geometry PR
  Made in Cornwall
  
  An exceptionally well implemented media relations campaign. The strategy was to introduce new, creative tactics, as well as develop a plan that would maximise media attention about the Protected Geographic Indication status approval for the Cornish Pasty. What stood out for the judges was the use of social media, combined with maintaining strong relationships with national and regional journalists.
  
  Best use of media relations: Geometry PR

Silver

• Camargue
  The Pledge
  
  Carmargue's brief was to create a communications and positioning campaign that would raise awareness of The Pledge scheme in the construction industry. This encouraged organisations to sign up to fill the skills gap by associating John Rowan & Partners with the scheme, it positioned them as a good employer and an ethical business in the eyes of its peers and clients, via close alignment with the initiative. Carmargue was successful in creating trade press partners and extensive endorsements from industry bodies, newsletters and magazines in the construction sector, along with Ministerial backing and an effective social media campaign.

Finalists

• Inside Media
  Kettler GB 'Witness the Fitness'
• PamLloyd Fresh Produce Marketing & PR
  British Asparagus for all!
• The Vivid Consultancy
  A paralympic dream - helping Mel to get wheels
• Wild Card
  Fifteen Cornwall turns five

Integrated Communications

Gold

• PamLloyd Fresh Produce Marketing & PR
  Pink Lady - 100% Sunshine in every bite
  
  This was a highly intense integrated communications campaign which included a great deal of consumer and trade PR, advertising, online ads, a micro-site, sampling, social media and CRM. Increase of sales and awareness of the Pink Lady Apples was exceptional. This was a great example of an integrated communications campaign which delivered great results for its client.
  
  Integrated Communications: PamLloyd Fresh Produce Marketing & PR

Silver

• Grayling
  Bristol Style: Establishing Cabot Circus as the South West's Fashion Destination
  
  Changing perception was key to this campaign as Cabot was seen as "expensive" and "not for me". Grayling did a turnaround integrated communications campaign which involved extensive research, PR, events, social media and advertising. What stood out for the judges was the 'Feel the Fashion Vibe' in the city – which drove home the messages needed to get more people in tune with the shopping centre. The results were impressive – footfall increased by 11% - target 6%, and sales went up to £19.6m against a target of £15m.

Finalists

• Brouha Marketing
  Tradelink Triumphs
• McCann Erickson
  They're Amongst Us - LEGO Hero Factory Launch
• NHS Cornwall and Isles of Scilly
  TLC: always here
• Synergy Creative
  World's First Talking Freeview Digital Box, Smart Talk

Best Use of Social Media

Gold

• Media Safari with BitDefender
  BitDefending the Nation
  
  The campaign theme 'BitDefending The Nation' evoked a sense of a nation under attack from cyber criminals, viruses & malware. The PR strategy included highly proactive social media relations to reach key influencers, IT security personnel and prospects. The judges thought this was a well executed, comprehensive social media campaign –structured on a technical level which secured exceptional coverage for their client and delivering a serious message.
  
  Best use of Social Media: Media Safari with BitDefender

Silver

• Brandon Hill Communications
  Growing Business - the Big Conversation
  
  This campaign set out to encourage businesses in the region to engage with each other and discuss relevant and helpful topics which are integral to growth. Social media was used as the key channel to allow this conversation to happen in a real-time and in a meaningful way. The judges were impressed with the range of Campaign Outputs used – using an online Q & A Forum, as well as other social media platforms.

Finalist

• McCann Erickson
  BRUT - Race for Recovery

Best Use of Photography or Design

Gold

• Barefoot Media
  Polo on the Beach
  
  This entry demonstrated excellent use of stunning photography – which depicted the meaning and essence of polo on the beach. Of the 53 pieces of local and national print media coverage (which included Metro, The Guardian and the Sunday Mirror), 79% of coverage (42 pieces) included photography. The event attracted a record 3,500 spectators. Judges were impressed with the campaign execution and it lived up to "a picture speaks a 1,000 words."
  
  Best Use of Photography or Design: Barefoot Media

Silver

• PamLloyd Fresh Produce Marketing & PR
  Love Radish - Not just a bite on the side
  
  With significant competition for share of voice on national, regional and online food pages, and with no new news, the Love Radish PR campaign set out to challenge the media and consumers' perceptions of what the humble radish brings to the table. It was a fresh and lively looking successful, PR campaign, which used food photography at its best with clear design.

External Newspaper or Magazine

Gold

• PamLloyd Fresh Produce Marketing & PR
  Pink Lady Apple News - It's all in the PLAN
  
  Pink Lady Apple News (PLAN) was effective, eye catching and informative. It was used as a trade marketing tool aimed at stakeholders to promote the work being undertaken to develop the brand and to document its successes. The judges were impressed by the design element, use of photography and content.
  
  External newspaper or Magazine: PamLloyd Fresh Produce Marketing & PR

Silver

• Moose Partnership
  Punchline Magazine
  
  Punchline is a bi-monthly 40-48 page A5 format business-to-business magazine, written for businesses in Gloucestershire. The judges found it had an easy-to-read format, good use of photographs and a wide range of content.

Finalists

• Airbus in the UK Government Affairs Team
  On the Radar, Airbus in the UK Parliamentary Newsletter
• Brouha Marketing
  The Edge
• Magnox
  PowerLines

Internal Newspaper or Magazine

Gold

• Synergy Creative
  Employee magazine Insite
  
  Synergy Creative has been successful in creating a colourful, engaging and informative magazine. It's been very well received by the North Bristol NHS Trust's (NBT) which goes to 9,500 employees. Employee feedback includes. ""Insite looks fantastic", "I love the new magazine format, it's much", "easier to read" and "It's good to see Insite is back and it looks great". Client feedback was "We now have a magazine that helps us deliver key messages in an appealing, easy to understand way". Judges were impressed by readability of the magazine and its layout, which gave it a refreshing consumer feel.
  
  Internal Newspaper or magazine: Synergy Creative

Silver

• Cornwall Council
  People Matters
  
  Judges found this to be a very thoughtful and a well put together e-zine. The content was meant for the reader, was easy to read and insightful. Reader feedback included. "Just wanted to say I loved the new People Matters, so much more enjoyable to read" and "I think this publication is very well set out and topical"

Finalists

• Bristol City Council
  Making a Difference staff magazine
• Plum Communications & PR with Merlin Housing Society
  Bringing a new lease of life to internal communications with The Pulse

Best Website or Microsite

Gold

• Barefoot Media
  Barefoot Media website and press centre
  
  Barefoot Media commissioned a new brand identity and website which would accurately reflect the range of services that they offer and provided tangible benefits to journalists and clients. The website is fresh and looks professional. The judges were particularly impressed with the Press Centre, and all the case studies and releases were topical, interesting and current.
  
  

Best Event

Gold

• Airbus in the UK Communications Team
  BAC 100 Service of Celebration
  
  This event was a unique and poignant multi-faith service to celebrate the achievements of the aerospace industry in the West of England over the past 100 years. The judges were impressed with the engagement with the local community, key stakeholders and the media. A first class event, which was completed on time and £2k under budget.
  
  Best Event: Airbus in the UK Communications Team

Silver

• Brandon Hill Communications
  ExploreExport 2011, Bristol
  
  Brandon Hill successfully persuaded over 200 local companies to attend the region's most important showcase for exporters – paying a significant fee. This was achieved through a highly targeted communications campaign with a good mix of media channels – a very professional event which attracted key players wishing to export.

Finalists

• Avon & Somerset Police Authority
  The Community Policing Awards
• Brouha Marketing
  Edgetech German Manufacturing Facility Launch
• Inside Media
  'Cider House Rules': Taking Cider to Westminster
• Marick Communications, Magnox
  Berkeley Nuclear Power Station Safestore Celebration Event

Outstanding Young Communicator

Gold

• Dani Marlborough
  Spirit Public Relations
  
  The judges were not only impressed but all three felt inspired by Dani. Her attitude, understanding and passion shone through and her results, considering her time in the industry, are outstanding. She demonstrated a clear understanding, and has experience of, the full spectrum of PR, from crisis communications and partnership working to digital media and traditional media relations. Dani Marlborough is a rising star in the PR industry.
  
  Outstanding Young Communicator: Dani Marlborough

Finalists

• Lyanna Tsakiris MCIPR
  McCann Erickson
• Rachel Picken ACIPR
  MPAD
• Sam Lynas
  Barefoot Media

Outstanding Small Consultancy

Gold

• Brouha Marketing
  
  This business delivered fantastic profits with a margin of over 50% last year. Their growth has been impressive in a tough economic climate. The judges admired the agency's determination to focus on a sector and to really specialise. The creative work has achieved great results for clients. This agency has done very well, given the impact of the recession on its client base made their performance even more special.
  
  Outstanding Small Consultancy: Brouha Marketing

Silver

• Inside Media

The judges were impressed by the concise entry outlining their philosophy and strong work ethic. Inside Media are a relatively new consultancy with big ambitions. Retaining national accounts has helped produce substantial growth over last three years with solid profit figure and work such as their 3minmax campaign make Inside Media a strong entry indeed.

Finalist

• Flamingo

Outstanding In-House Public Relations Team

Gold

• Oldbury Power Station, Magnox
  Powering Communications Across Magnox
  
  This campaign delivered great value for money. There is a very good use of new media, such as the vodcasts for employees. It is a solid piece of work which delivered its results in a creative way. The campaign was well measured and evaluated and clearly delivered great value to the organisation. Creativity was impressive and the team worked really hard with a fairly limited set of resources an core material.
  
  Outstanding In-House Public Relations Team: Oldbury Power Station, Magnox

Outstanding Public Relations Consultancy

Gold

• Brandon Hill Communications
  
  This great entry was full of character and gave the judges a strong impression of this dynamic and exciting business. The agency has developed a clear and strong positioning for itself, which is clearly a winning formula. The financial performance is excellent during difficult times and there is good evidence of excellent creative work which has clearly impressed clients and others. New business growth has been good too, along with creating a great place to work.
  
  Outstanding Public Relations Consultancy: Brandon Hill Communications

Silver

• PamLloyd Fresh Produce Marketing & PR
  
  This is a very impressive business, which has decided to focus on one area and do it very well. Client retention is absolutely outstanding and the judges were especially impressed by the quality of the campaign work. Clearly this agency is the first choice for these looking for PR work in this sector. Growth was impressive given the tough market conditions. New business wins have been strong and the growth of the business has been well managed.

Finalists

• JBP PR & Parliamentary Affairs
• Wild Card

Best Freelance Practitioner

Gold

• Suzie Smith
  Media Consultancy
  
  Suzie Smith has grown a great business and now offers training as well as writing, allowing her to expand the business very effectively. The entry showed clear passion and expertise. She obviously achieves great results for clients, who are very loyal. Suzie has grown the business during a tough period for the economy, so this performance is doubly impressive.
  
  Best Freelance Practitioner: Suzie Smith

Best use of Measurement and Evaluation

• Geometry PR
  Made in Cornwall
  
  Geometry PR delivered excellent use of Measurement & Evaluation for their entry for 'Made in Cornwall' for the Cornish Pasty Association. Their evaluation of outcomes was thorough and their measurement chart was detailed, colourful and made it easy for the judges to see exactly how much coverage and value was delivered to their client.