Cymru Wales

Please find below the PRide Awards results for the CIPR Cymru Wales region.

For photos of the event, visit the CIPR Awards 2013 gallery then follow these instructions:

  1. Click on "Batch Download" (right-hand side of page)
  2. Enter password "Hilton"
  3. Select which images you want to download and click on the "Continue" button

Corporate and Business Communications Campaign

Gold winner

  • Jamjar PR
    Taking the Radisson out of the 'blue'

    Jamjar PR was commissioned to raise the profile of the Radisson Blu Hotel amongst the business community in Cardiff. They were also tasked to create a campaign which increased footfall and overall revenue for the Hotel. They developed a structured and robust strategy and, over a twelve month period, used a number of innovative and clever tactics which led to some clear, measurable outcomes for the hotel. The success of the campaign was demonstrated through the increased revenue for the organisation and also provided good value for money against the hotel's annual turnover. This was a well-executed campaign.

    Corporate and Business Communications Campaign

Not-For-Profit Campaign

Gold winner

  • Tenovus
    The Big C Choir

    Tenovus, the Cancer Charity, launched the "Sing for Us" Choir project, funded by the Big Lottery. "The Big C" Choir was made up entirely of cancer patients currently undergoing treatment. The Choir went on to feature in a Channel 4 documentary and in Exclusive TV. The main purpose of the campaign was to promote the Choir and highlight the innovative research carried out by Tenovus in creating choirs as a way to support cancer patients. Their strategy was to achieve extensive press coverage to raise awareness of their research. The Charity designed promotional materials and an online presence for Choir members. The campaign had clear objectives and measurable outcomes. The campaign was very low budget and generated £14,820 worth of funding and 625 pieces of press coverage. It was a worthy winner!

    Not-For-Profit Campaign Case Study

Silver Winner

  • Cake Communications
    Chwarae Teg: A Woman's Place?

Finalists

  • Community Housing Cymru/RCT Homes
    Your Benefits are Changing
  • Equinox Communications & Cadw
    Cadw – Cauldrons & Furnaces
  • Golley Slater PR / Alcohol Green
    Dry January
  • Save the Children
    Small voice, big story

Internal Communications Campaign

Gold winner

  • Public Health Wales
    Champions for Health

    This was a successful and well planned internal communications campaign which used the tie-in to the Olympics to drive staff engagement, with a long-term health awareness strategy. It made clever use of persuasive techniques to drive staff buy-in and sustain motivation in a notoriously difficult area, and one which might easily have been seen as an instruction from management. The use of limited registration and support of celebrities, without making them the key focus, drove desire, while responsibility and reward was another well-thought-out feature.

    Internal Communications Campaign Case Study

Community Relations

Gold winner

  • Good Relations
    Circuit of Wales

    The Circuit of Wales new complex was a regenerative project, and the brief for Good Relations Regional was to raise awareness of the project and also foster a sense of pride in the local community. The campaign had a detailed strategy, with a number of phases demonstrating their plans to engage with communities. They illustrated particular success with engaging with young people in the area, which resulted in the development of Young Ambassadors who were encouraged to get involved and promote the project. The campaign had several outcomes, with positive feedback on the plans for the new complex as a result of the community engagement activities undertaken.

Public Sector Campaign

Gold winner

  • Sport Wales
    Sport Wales Funding Campaign

    This entry stated clearly defined objectives and well thought through strategies. It was a well-executed campaign utilising multiple channels of communication throughout the seven local authorities who had been identified for participation in this project. The overall aim of the campaign was to increase the quality and quantity of sports funding applications leading to the increase in sports participation across Wales. The campaign was clearly effective and Sport Wales should be proud of the results achieved, which show an increase in funding grants, social media interactions and inbound telephone calls, to name just a few. A clear demonstration of engagement and encouraging the people of Wales to become more active.

    Public Sector Case Study

Silver winner

  • Vale of Glamorgan Coucil
    The BIG Fill

Finalists

  • Equinox Communications & Cadw
    Cadw – Cauldrons & Furnaces
  • Golley Slater PR
    Fresh Start Wales
  • Working Word
    Blue Badge / Bathodyn Glas – Don't be a Space Invader

Low Budget Campaign

Gold winner

  • Cake Communications
    Chwarae Teg: A Woman's Place?

    When the research findings of women's economic development charity, Chwarae Teg, highlighted the disadvantaged position of women in the Welsh economy and the barriers facing them, they needed to use this to gain maximum impact with politicians at devolved UK and European levels - the primary target audience for the charity, whilst positioning the findings as an economic rather than a gender issue. Cake's campaign was beautifully presented, clear and concise, with highly professional objective setting and strategy, followed through with a range of targeted, imaginative and inclusive tactics, including Infographics and an interactive quiz. It shows that real results in the public sphere CAN be achieved on a modest budget.

    Low Budget Campaign Case Study

Silver Winner

  • Working Word and Kidney Wales
    Cardiff 10k – Motivating to raise more through running

Finalists

  • Equinox Communications
    Perfect Pitch Coastal Camping in the Vale of Glamorgan
  • Freshwater Wales
    Not Bard! Raising Awareness of the Home and Electronic & Home Technology Departments of John Lewis in Cardiff
  • Good Relations Regional
    "Every Stop I Make, I Make A New Friend" – The Cardiff Bus Song
  • Jamjar PR
    Taking the Radisson out of the 'blu'

Best Sporting Campaign

Gold winner

  • Sport Wales
    Wales at the London 2012 Games

    This campaign had a clear and imaginative strategy to engage Welsh stakeholders with the 2012 Olympics, which could otherwise have been seen as a remote London-based event. The judges particularly liked the staff engagement scheme using the 'cheap and cheerful' tactic of creating stand up cardboard models of the sporting stars to personalize staff buy-in, and the use of Wales-based sports professionals, such as physiotherapists, to create an expert local angle in the run-up to the event. It all added up to an 'added value' longer term campaign, including working with Radio Wales, to give access to key sports people, with very strong evaluation. This was a very worthy winner.

    Best Sporting Campaign Case Study

Silver winner

  • Gwydion Griffiths
    Cardiff RFC Community Engagement and Cashback Scheme

Finalists

  • British Speedway / Effective Communication
    British Speedway Grand Prix 2013

Healthcare Campaign

Gold winner

  • 1000 Lives Plus
    The STOP Campaign – promoting better use of invasive devices

    1000 Lives Plus, the Welsh national improvement programme, launched their STOP Campaign to reduce the use of PVCs and catheters and thereby reducing patient hospital acquired infections. The campaign was very well researched and planned. A key part of its success was the engagement between clinicians and communication teams within individual health organisations to deliver the campaign. Using engaging visuals, the campaign was rolled out nationally, with effective methods of evaluation. The campaign achieved its objectives, as well as improving patient outcomes. The cost of treating infections has been reduced, which more than offsets the cost of the campaign.

    Healthcare Campaign Case Study

Silver winner

  • Caerphilly County Borough Council
    Grab your Life by the Balls!

Finalists

  • Abertawe Bro Morgannwg University Health Board
    Knocking the Spots off Measles
  • Betsi Cadwaladr University Health Board
    Mental Health Matters
  • Hywel Dda Health Board's Communications Team
    Hywel's House/Hywel's Handbook to Health
  • Working Word
    Change4Life / Newid am Oes – Eat Well, Move More, Live Longer

Consumer Relations Campaign

Gold winner

  • Freshwater Wales
    Sweet PR Campaign to supports PEZ's Comic Relief Fun-Raising Challenge

    Publicising candy manufacturer Pez's release of two sets of limited-edition sweet dispenser heads, dinosaurs for retail and an exclusive celebrity heads set for auction, could have been seen as an easy option – a promotional campaign for charity. However, Freshwater's clear and strategic approach included a detailed awareness of the risks of the campaign (such as unrealistic pledges from young bidders) and planned to minimize these. The resulting campaign harnessed fun and innovative tactics to enable Pez to maximise their corporate support for Comic Relief within a tight timescale.

    Consumer Relations Case Study

Silver winner

  • Peter's Food Service / Effective Communication
    Luv Wales, Luv Peter's

Finalists

  • British Speedway / Effective Communication
    British Speedway Grand Prix 2013
  • Jamjar PR
    Taking the Radisson out of the 'blu'
  • Royal Mail Wales
    Royal Mail's Golden Olympics

Best Use of Media Relations Campaign

Gold winner

  • Equinox Communications
    Announcing £14million to the people of Wales

    Announcing good news, such as a £14 million Heritage Lottery Fund investment for three Welsh cultural icons, might appear to be an easy brief, but this approach took nothing for granted. What makes this campaign a winner is the thorough strategic approach throughout with very clearly focused objectives, a searching analysis of possible issues which might affect the good news, including the high risk of pre-announcement leaks and possible swamping of coverage, in a media landscape saturated by Olympic coverage. Target media were clearly identified and achieved in a strategic, thoughtful and imaginative campaign, with excellent outcomes.

    Best Use of Media Relations Case Study

Silver Winner

  • Working Word
    UWC Atlantic College: Educating the world

Finalists

  • British Speedway / Effective Communications
    British Speedway Grand Prix 2013
  • Equinox Communications & Cadw
    Cauldrons & Furnaces
  • FBA
    Welsh Universities – Driving Growth
  • Golley Slater PR
    Penguin Coast

Integrated Campaign

Gold winner

  • Peter's Food Service / Effective Communication
    Luv Wales, Luv Peter's

    Peter's Food Service, together with Effective Communication, delivered an integrated campaign to build brand awareness of Peter's Food Service and position it as a well-loved Welsh food brand. The campaign was planned and executed with a range of innovative tactics, including extensive community relations and a number of opportunistic activities. The campaign also included fundraising for a children's charity. The budget was put to good use and the campaign contributed to an increase in sales, as well as promoting the brand across a number of platforms.

    Integrated Campaign Case Study

Silver winner

  • Cake Communications
    Chwarae Teg: A Woman's Place?

Finalists

  • Equinox Communications
    The Faces of Talbot Green 2013
  • Freshwater Wales
    Naturally Different Wales: raising awareness, understanding and sales of organic produce in Wales
  • Golley Slater PR
    Don't Let Booze Ruin the Result

Best Use of Social Media

Gold winner

  • Equinox Communication & Bridgend County Borough Council
    Dare to Discover

    This was a very closely fought category, with many impressive campaigns showing a very high standard of social media strategy and implementation. The aim of the campaign was to position Bridgend's little-known tourist attractions for 'alternative' and 'well-being focused' weekend breaks. Resisting the obvious promotional approach, the campaign impressed the judges with its sharply-focused objectives and clear three-step strategy, firmly grounded in research. The judges also liked its inclusive and participative strategy, using a wide variety of social media, researching, identifying and gaining the support of an expert hiking blogger to act as an opinion former, and using a competition to win visits to Bridgend to involve the winners as new brand advocates for the area. This campaign also demonstrated strong use of social media analytics for both formative research and evaluation to support a clear and well-executed campaign strategy.

    Best Use of Social Media Case Study

Silver Winner

  • Tenovus
    Creating the 'Tenovus Voice'

Finalists

  • Abertawe Bro Morgannwg University Health Board
    Knocking the Spots off Measles
  • Golley Slater PR
    Cardiff University – Thrive
  • Grayling
    The St David's Student Lock-In 2012
  • Peter's Food Service / Effective Communication
    Luv Wales, Luv Peters

Best External Publication

Gold winner

  • Wrexham County Borough Council
    Connect – Wrexham County Borough Council's residents' magazine

    Wrexham County Borough Council has produced an engaging magazine for their residents. They have delivered a value for money magazine, written in a friendly and down-to-earth style. With direct input from residents on content and feedback, the Council has produced a publication which meets the needs of its population. They have also managed to reduce production costs whilst increasing satisfaction rates, with more and more residents using the magazine as their main source of information.

    Best External Publication Case Study

Silver Winner

  • Monmouthshire Housing Association
    Money Matters

Finalists

  • Hybu Cig Cymru – Meat Promotion Wales
    Bulletin
  • Working Word
    Asset International: It takes 21 days to change a habit

Best Internal Publication

Gold winner

  • Monmouthshire Housing Association
    EBUZZ

    Monmouthshire Housing Association produces a staff magazine called EBUZZ. This is an excellent publication, with its staff involved in the content and design, as well as being the subject of many case studies within the magazine. It has a celebratory feel to it, and the layout and topics are engaging and focus on recognising staff achievements, as well as sharing organisational news. The magazine is incredible value for money, with a small budget for what is a very comprehensive publication. The Council took time to find out what their staff think about the magazine and the feedback is very positive.

    Best Internal Publication Case Study

Silver Winner

  • NUT Cymru
    Athrawon Cymru – Teachers in Wales

Best Event

Gold winner

  • Seren Group
    StaffFest Staff conference

    Seren Group held their first 'staff conference' for fifteen years, except this was an event with a difference. Recognising the need for more staff engagement, they took the decision to organise a staff 'festival' over three days. They had a clear strategy to make the event inviting and attractive, to encourage staff to attend. More than 700 staff attended the event, with very high levels of feedback. The content of the festival was innovative and brought staff together in a fun and engaging way. The event was good value for money and has left the organisation with a legacy of positive staff engagement.

    Best Event Case Study

Silver winner

  • FBA
    World Book Day 2013 Flagship Events

Finalists

  • Airbus in the UK
    AirAsia Contract Signing Ceremony
  • Working Word
    Digital 2013, Learn, Be Inspired And Shape Your Digital Future

Public Affairs Campaign

Gold winner

  • ASH Wales and the Wales Tobacco Control Alliance
    Keep the Ban

    Smoking has been banned in Wales since 2007 and 80 per cent of the population support this. However, in October 2012 intense pressure from the creative industries resulted in the Welsh Assembly considering an amendment to allow smoking on film and TV sets. ASH Wales and WTAC joined forces in a lobbying campaign to oppose the amendment and keep the smoking ban intact. The result was a clear, well thought through campaign against potentially vocal media opposition. Objectives were well framed, and there was clear use of measurement and evaluation. The judges particularly liked the use of social media, as well as more traditional lobbying tools; the use of background research with key stakeholder groups; and engagement with ASH Wales' youth project, The Filter, to support and drive the campaign.

    Public Affairs Campaign Case Study

Silver Winner

  • Save the Children
    Small voice, big story

Issues and Crisis Management

Gold winner

  • Dyfed Powys Police
    The Abduction and Murder of April Jones

    The judges defined 'crisis' as the astute handling of a difficult situation. The winning team, faced with the appallingly distressing case of April Jones's abduction and murder, acted quickly in the face of massive media interest. They managed to inform key stakeholders first; convey clear messages leading to a sense that the police had control of the situation; minimised speculation; and most notably first harnessed and then stepped down community involvement in the search. Given the scale of the impact of the murder alone upon April's family and community, it is unlikely that any local resident would have begrudged the expense of additional media relations cover to minimise the additional distress which might have resulted from a less professional approach. However, the Force's foresight in negotiating a reciprocal arrangement with another police authority for emergency communications support meant that the calm and clear handling of the issue was in fact achieved at no additional cost.

    Issues and Crisis Management Case Study

Silver Winner

  • Arriva Trains Wales
    Landslide on the 'Golden Mile' – Communicating rail travel information for London 2012

Finalists

  • Abertawe Bro Morgannwg University Health Board
    Knocking the Spots off Measles
  • Hybu Cig Cymru – Meat Promotion Wales
    Look for the Logos' Management of the Horsemeat Crisis
  • Hywel Dda Health Board Communications Team
    Your Health Your Future

Outstanding Young Communicator

Gold winner

  • Mitchell Gadd MCIPR
    Freshwater Wales

    After being shortlisted for this award previously, Mitchell Gadd has developed hugely as a communicator over the subsequent three years, becoming a passionate and committed ambassador not just for his clients, but for the wider industry. His mentoring of other team members and his collegiate approach to working with peers across integrated campaigns is to be applauded.

    Outstanding Young Communicator Case Study

Finalists

  • Owen Hathway MCIPR
    NUT Cymru
  • Sally Taylor
    Petersens PR

Outstanding Small Consultancy

Gold Winner

  • Jamjar PR

    jamjar PR demonstrated strong performance against solid business objectives. Within a short period of time, it has created a strong brand and grown a significant client portfolio. Its Radisson Blu Hotel campaign delivered tangible business benefits by increasing occupancy rates by 18 per cent and total revenue by 30 per cent, exceeding the objectives set out in the brief.

    Outstanding Small Consultancy Case Study

Silver Winner

  • Cake Communications

Finalists

  • Petersens PR

Outstanding In-House Public Relations Team

Gold Winner

  • Hybu Cig Cymru – Meat Promotion Wales
    HCC Communications Team

    The Hybu Cig Cymru Meat Promotion Wales team demonstrated their versatility, and how the dynamic combination of their skillsets complement each other, to deliver results consistently. Their track record of successful campaigns highlights not only a dedication to their subject, but also in building relationships and awareness in their communities, such as their work to encourage school children to understand and explore the possibilities of cooking.

    Outstanding In-House Public Relations Team Case Study

Silver Winner

  • Sport Wales
    Sport Wales – In House PR team

Outstanding Public Relations Consultancy

Gold Winner

  • Working Word

    Working Word's entry details an excellent list of objectives, with clear evidence based examples of how these were met over the three year period. The objectives clearly demonstrate how the agency has diversified to expand the business in reaction to their operating environment and competition. A highly focussed business and team strategy demonstrates exemplary thinking on changing the business to meet the needs of its clients. The solid measurement tools in their campaign example highlights both pre- and post-campaign figures which clearly demonstrate the impact of the agency's work.

    Outstanding Public Relations Consultancy case study

Silver Winner

  • Equinox Communications

Finalists

  • Effective Communication
  • Golley Slater PR

Best use of Planning, Research, Measurement and Evaluation

Winner

  • Equinox Communication & Bridgend County Borough Council
    Dare to Discover

    The aim of the campaign was to position Bridgend's little-known tourist attractions for 'alternative' and 'well-being focused' weekend breaks. Resisting the obvious promotional approach, the campaign impressed the judges with its sharply-focused objectives and clear three-step strategy, firmly grounded in research. They also liked its inclusive and participative strategy, using a wide variety of social media, researching, identifying and gaining the support of an expert hiking blogger to act as an opinion former, and using a competition to win visits to Bridgend to involve the winners as new brand advocates for the area. This campaign is the judges' choice for the special award for Research, Planning, Measurement and Evaluation for its strong use of social media analytics for both formative research and evaluation, to support a clear and well-executed campaign strategy.

    Best use of Planning, Research, Measurement and Evaluation Case Study

Communicator of the Year

Winner

  • Jonathan Davies MBE