Tickets and booking information
Overview
The Strategic Management series aims to promote knowledge sharing, knowledge gaining and to facilitate discussion on research techniques, planning in PR and measurement and evaluation – the overall process of managing public relations activity.
This series runs alongside the CIPR's newly founded Research and Development Unit which promotes research and development in the profession and ensures a solid research foundation for future development of public relations practice in the UK and internationally.
You can keep up-to-date with the conversation about this series by searching twitter hashtag, #CIPR.
Who is this series aimed at?
This series is aimed at senior PR professionals wishing to develop their all-round skills to be an effective leader and take on the challenges of a senior PR management role.
Programme
Tuesday 28 February: The Creativity Paradox - new developments for research and planning
Andy Green FCIPR, AndyGreenCreativity.com and CIPR approved trainer
The Creativity Paradox explores how communicators can capitalise on new understanding of how the brain works, thinks and produces creativity, combined with new opportunities in research and planning. Andy will explore how, by realising the creative potential of your information and insight to create or add to your brand stories, you can gain a disproportionate share of your culture.
Success however, will only come if communicators both fully understand how the creative dimension operates, coupled with harnessing the revolution in new forms of data to create what he calls 'new school PR'. He will examine the growing importance of creative thinking at a strategic level and the explosion of activity at a micro-tactical level, with a move away from what he labels 'middle-weight creativity'.
Wednesday 28 March: Using web analytics to inform communications strategy and planning
Andrew Smith MCIPR, Managing Director, escherman
Web analytics are hugely powerful and often free tools that can provide powerful insights into online behaviour. However, the use of web analytics tools, such as Google Analytics, to drive and directly inform PR programmes has been limited to date.
This session aims to lift the lid on web analytics for PR professionals eager to better inform the strategic planning process. Andrew will discuss data-driven PR, as well as providing insight into how to use web analytics to measure and prove the value of PR activity: both on and offline.
More topics to be announced shortly.
If the topic you are interested in is not covered, or you have any suggestions, or would like to speak at one of these events, please email AndrewR@cipr.co.uk to let us know.
Past events
Tuesday 31 January: The Influence Scorecard
Philip Sheldrake MCIPR, Founding Partner, Meanwhile & Influence Crowd
The 'Influence Scorecard' refers to a management framework, a new way to look at the PR and marketing disciplines. Philip will discuss how the Influence Scorecard translates PR and marketing objectives into operational goals, helps communicate objectives and cascade them down to specific groups and individuals, guides the selection of measurement criteria and informs the mechanism for learning from these measures and the adjustment of the influence strategy then required.
View Philip's presentation via SlideShare.
Timings and venue
This series will take place throughout 2012 and each event will be on the last Tuesday of every month. Doors open at 17:00, with the presentation beginning at 17:30, lasting between 45 minutes to an hour. Drinks and bar snacks will then be available until 19:00.
Events will be held at:
CIPR Public Relations Centre
52-53 Russell Square
London
WC1B 4HP
Tickets and booking information
Tickets cost £20 + VAT (£24), you do not have to be a CIPR to attend these events.
For further information on the Strategic Management series, please contact the CIPR Policy & Communications Team on 020 7631 6900 or email AndrewR@cipr.co.uk.
To book places, please visit our dedicated Strategic Management series booking page.
