Quicklinks
Tickets and booking information
About Social Summer
Do you have a keen interest in all things digital and want to hear the latest from social media thinking and doing types? The CIPR's Social Summer series encourage an informal and relaxed atmosphere that will illuminate your summer evenings with interesting conversation and networking opportunities. Tickets only £10 + vat per session.
CIPR Russell Square programme
19 April 2012 - Kick start your social media strategy
With Simon Sanders, Digital Media/ PR Consultant @simon sanders
Many organisations now use social media, but not all do so strategically – and some don't use social media at all. Join Simon as he outlines six key steps to help you overcome any obstacles or inertia and kick-start your social media strategy.
26 April - Measuring social media
With Richard Bagnall, Managing Director at Metrica @richardbagnall
Social media appears to be a measurement fanatic's dream. Finally you have a form of communication that appears easy to monitor and, via the digital breadcrumb trail that it leaves, easy to measure.
However, not all is as it seems. The rise of software vendors automating vast swathes of content analysis into a one-size-fits-all platform leaves the PR industry facing very real problems. What's it to do - measure what is easy to capture but largely irrelevant or focus on measuring what matters? And if so, how best to do that?
In this session, Richard will be your guide on this quest to allow you to make the most out of data-driven public relations.
3 May - What has Google ever done for PR?
With Andrew Smith, Managing Director of Escherman @andismit
Google launched in September 1998. In the space of 13 years, Google's search engine has become as familiar (and possibly as indispensable) as breathing. Imagine if it disappeared tomorrow. We'd be lost. Andrew will not only answer what has Google done for PR in that time? But importantly, what has Google done for the PR industry?
10 May Integrating traditional and social media
With Helen Nowicka, UK Head of Digital/EMEA Social media Strategist, Porter Novelli @Helennow
Digital PR that successfully factors in traditional media such as newspapers, magazines and broadcasters can achieve both broad audience awareness, and more targeted engagement. Helen will discuss how your social strategy should not ignore traditional media, and how an integrated approach can maximise results.
15 May 2012 - Real time public relations
With Philip Sheldrake, Consultant, Meanwhile @Sheldrake
Real time communications impacts public relations in ways that cannot be described simply as "same as before but faster"! It is both a central cause and effect of what it means to practice PR in the digital age. Join Philip as he reveals how real time PR will change professional practice like never before.
24 May 2012 – The Future of Broadcast
With Russell Goldsmith, Digital Media Director at markettiers4dc @russgoldsmith
Broadcast is changing as viewing habits shift online, with more than 24hrs of video being uploaded to YouTube every minute. This session will give you top tips to conquer the new challenges PR professionals face to achieve cut-through when using broadcast to engage directly with audiences in social media.
7 June 2012 – Back to the Future for Public Sector
With Dr Mark Pack, Head of Digital at MHP Communications @MarkPack
There is much hype about how developments in technology and the internet are changing communications. However, change is not inevitable and the lessons are not all so new. Mark will discuss how the public sector can adopt to this new environment by learning from past experiences.
14 June 2012 – Social Media and the Third Sector
With Simon Collister, Senior lecturer in digital communications at University of Arts @simoncollister
As our lives become increasingly oriented around online networks, PR practitioners in the Third Sector are realising that the social web offers opportunities for communicating with and mobilising supporters. Simon will discuss how this new, networked reality impacts on day-to-day practice and how it has also given rise to new forms of campaigning organisations.
28 June 2012 – Social Media Newsrooms
With Stuart Bruce, International Communications Consultant at Stuart Bruce Associates @Stuartbruce
Public relations has changed dramatically since its birth in the early part of the 20th century. Stuart will discuss if the humble press release still have a role in the 21st century or has it been totally superseded by 140 character pitches on Twitter and video pitches on YouTube. He will also investigate the social media newsroom which has revolutionised the way press consume coverage, as an archive and hub for even more content.
5 July 2012 - Social Media and Journalism
with Julio Romo, Communications Consultant, Digital Strategist, Freelance Journalist and Trainer @twofourseven
Social Media has changed how we communicate, how we interact and how we make decisions. Social media has changed journalism, redefined it and enabled it to better gather stories. Today, to be a good journalist you need to know data-journalism. To be a good public relations professional you need to understand the audience. It's no longer about broadcasting messages, but finding your communities and engaging with them. Julio will discuss the changing media landscape, how PRs can reach journalists through Twitter and other networks and how to avoid creating crisis out of your digital engagement.
12 July 2012 – Community Management Tools and Techniques
With Paul Fabretti, Digital Director at Brazen PR @paulfabretti
As the old saying goes, technology is scalable but people are not. This is never more true than in social media. As the importance of social channels grows, how can you find the best ways to grow with the demands of your audiences? Here, we will look at some of tools and considerations you need to take into account to make the management of your social media channels as effective as possible.
Further dates are as follows:
- 5 July 2012
Social Summer Plus
- 16 August 2012
- 20 September 2012
- 11 October 2012
- 8 November 2012
- 6 December 2012
If you have any topic ideas for future Social Summers, please email them to Georgina Sansom at ginas@cipr.co.uk.
Timings and venue
The doors open for all CIPR HQ sessions at 5pm, the presentation will begin promptly at 5.20pm and the evening will finish at 7.30pm.
Events will be held at:
CIPR Public Relations Centre
52-53 Russell Square
London
WC1B 4HP
For information on the Regional group events, please view Social Summer In Your Region.
Tickets and booking information
Tickets cost £10 + VAT = £12 for members and non-members
To find out more about Social Summers, please contact the CIPR Events Team on 020 7631 6900 or email events@cipr.co.uk.
