Do you have a keen interest in all things digital and want to hear the latest from social media thinking and doing types? The CIPR's Social Summer series encourage an informal and relaxed atmosphere with interesting conversation and networking opportunities.
Tickets and booking information
Tickets cost £10 + VAT (£12) for both members and non-members.
Special offer: five tickets for the price of four!
We are offering a deal allowing you to buy five tickets for the price of four for you or your colleagues. With this offer, you do not need to decide straight away which sessions you want to attend. We will contact you each time a session is confirmed to see whether you want to use one of your tickets to attend.
2013 programme
Thursday 6 June 2013 – When Social Media Grew Up
Jed Hallam. Connect with Jed via Twitter @jedhallam or via his popular blog, Jed Hallam.
Social technology has fundamentally changed the way in which businesses operate. The use of social technology is fast becoming a business-spanning medium. It can affect the very organisational structure of a company and engaging with it quickly is key to making a business competitive, future minded, profitable and, perhaps most importantly in an increasingly competitive age, sustainable. It is no longer about Likes and Fans, it's about building competitive advantage. This is what happens when social media grows up.
Thursday 20 June 2013 – Know your social media legal responsibilities
With Katy Howell, CEO at Immediate Future. Connect with Katy on Twitter @katyhowell
Having a thorough understanding and appreciation of the legal aspect of social media is a must for all PRs. But a recent benchmark study shows that two-thirds of companies are not fully aware of the 'Terms of Use' on social platforms and only 6% understand CAP code regulations on promotions and competitions.
Protecting yourself and your company from social media litigation is essential. Lawsuits are on the rise in 2013. In this session, led by Katy Howell from immediate future, you will learn what legal aspects of social media you must look out for: when to pay attention to the Data Protection Act, when you need to draft in the legal team and what questions you should ask before popping up a post or retweet. Most importantly, the session will be filled with practical tips and checklists that will give you a roadmap of the legal landscape and give you the tools to know when you must involve the lawyers to protect your reputation, your brand, and your finances!
Thursday 27 June 2013 – Using Mobile As Part of Your Marketing Strategy
With Phil Hakim, Senior Account Manager for Mobile Planning at Edelman. Connect with Phil on Twitter @phillyhak
Since 2011, industry experts have been saying it is 'the year of mobile.' As we progress through 2013 it appears as if these prophecies may be about to come to fruition. In the UK, mobile is becoming increasingly ubiquitous, with smartphone penetration surpassing 60%. We now regularly use our smartphones to check prices in store while shopping, to watch videos, read the news and communicate over social networks.
The key to successfully harnessing mobile as part of a successful marketing strategy hinges on understanding that mobile isn't about devices and apps, but, rather, how this adoption of mobile devices has led to a change in user behaviour. In this presentation, we will examine some of these new 'mobile' behaviours and how best to harness them as part of a successful marketing strategy.
Timings and venue
The doors open for all CIPR HQ sessions at 17:00, the presentation begins promptly at 17:30 and the evening finishes at 19:15.
Events are held at:
CIPR Public Relations Centre,
52-53 Russell Square,
London.
WC1B 4HP
For information on the Regional group events, please view Social Summer In Your Region.
Further dates in 2013
The following dates have been confirmed, but are not yet available for booking:
- 4 July
- 11 July
- 25 July
- 8 August
- 15 August
- 5 September
- 19 September
If you have any topic ideas for future Social Summers, please email them to Georgina Sansom at ginas@cipr.co.uk.
