Do you have a keen interest in all things digital and want to hear the latest from social media thinking and doing types? The CIPR's Social Summer series encourage an informal and relaxed atmosphere with interesting conversation and networking opportunities.
Tickets and booking information
Tickets cost £10 + VAT (£12) for both members and non-members.
Special offer: five tickets for the price of four!
We are offering a deal allowing you to buy five tickets for the price of four for you or your colleagues. With this offer, you do not need to decide straight away which sessions you want to attend. We will contact you each time a session is confirmed to see whether you want to use one of your tickets to attend.
2013 programme
Thursday 20 June 2013 – Know your social media legal responsibilities
With Katy Howell, CEO at Immediate Future. Connect with Katy on Twitter @katyhowell
Having a thorough understanding and appreciation of the legal aspect of social media is a must for all PRs. But a recent benchmark study shows that two-thirds of companies are not fully aware of the 'Terms of Use' on social platforms and only 6% understand CAP code regulations on promotions and competitions.
Protecting yourself and your company from social media litigation is essential. Lawsuits are on the rise in 2013. In this session, led by Katy Howell from immediate future, you will learn what legal aspects of social media you must look out for: when to pay attention to the Data Protection Act, when you need to draft in the legal team and what questions you should ask before popping up a post or retweet. Most importantly, the session will be filled with practical tips and checklists that will give you a roadmap of the legal landscape and give you the tools to know when you must involve the lawyers to protect your reputation, your brand, and your finances!
Thursday 27 June 2013 – Using Mobile As Part of Your Marketing Strategy
With Phil Hakim, Senior Account Manager for Mobile Planning at Edelman. Connect with Phil on Twitter @phillyhak
Since 2011, industry experts have been saying it is 'the year of mobile.' As we progress through 2013 it appears as if these prophecies may be about to come to fruition. In the UK, mobile is becoming increasingly ubiquitous, with smartphone penetration surpassing 60%. We now regularly use our smartphones to check prices in store while shopping, to watch videos, read the news and communicate over social networks.
The key to successfully harnessing mobile as part of a successful marketing strategy hinges on understanding that mobile isn't about devices and apps, but, rather, how this adoption of mobile devices has led to a change in user behaviour. In this presentation, we will examine some of these new 'mobile' behaviours and how best to harness them as part of a successful marketing strategy.
Thursday 4 July 2013 – Community Management - the difference between 'doing social media' and being an effective #CMGR
With Michelle Goodall, Social Media and Communications Consultant (London2012, Econsultancy etc). Connect with Michelle on Twitter @greenwellys
The role of Community Manager has been around since the evolution of the web, but in the past four years it has achieved it's own 'appreciation day' and a recognised job description. At the time of writing, there are three times more 'Community Manager' vacancies than 'PR Account Manager' vacancies on Monster.co.uk.
There is a world of difference between 'doing social media' and 'community management'. Social networks that need to make money – like Facebook, Twitter and LinkedIn – don't necessarily make building, developing, maintaining and governance within a community easy. We will look at what community management is and what best practice looks like, the business value it can bring to organisations and some of the tools and techniques to make your community management as effective as possible.
Thursday 18 July 2013 – Employee Engagement: How to engage through social media
Rachel Miller, Internal communication and social media strategist and Director at All Things IC. Connect with Rachel on Twitter @AllthingsIC or via her popular blog www.allthingsic.com
Organisations are increasingly placing importance on employee engagement and recognising the benefits of having an engaged workforce. The evidence is stacking up and movements like Engage for Success are helping to drive awareness of the benefits for people, businesses and the economy.
Rachel will be looking at how to engage employees and whether social media has a role to play in helping organisations communicate with their colleagues and stakeholders. She'll be discussing how internal communication is changing because of social media and looking at ways to enhance engagement.
Thursday 25 July 2013 – Everything you need to know about Agile Marketing
With Paul Sutton, Head of Social Communications. Connect with Paul on Twitter @ThePaulSutton
It has been given many names over the last few years, but whether you call it news-jacking, brand-jacking, piggybacking or its latest nomenclature, agile marketing, when done well, reacting to the news agenda can be one of the most powerful weapons in a PR or social media professional's arsenal. Social networks, Twitter in particular, have upped the agile marketing game significantly, with the likes of Premier Inn, Paddy Power and Oreo gaining significant buzz both on and offline as a result of timely interjections published through microblogging.
There are essentially two types of agile marketing: planned and reactive. But both must look reactive even, if, in the case of the former, it's planned to the minutest detail. If an initiative looks contrived it's guaranteed to bomb, and it's not an easy balance to strike. But much comes down to preparation (at least, as much as you can prepare for a story that you don't yet know about…) and having the right mindset to be awake to opportunities and able to react quickly when they present themselves.
Timings and venue
The doors open for all CIPR HQ sessions at 17:00, the presentation begins promptly at 17:30 and the evening finishes at 19:15.
Events are held at:
CIPR Public Relations Centre,
52-53 Russell Square,
London.
WC1B 4HP
For information on the Regional group events, please view Social Summer In Your Region.
Further dates in 2013
The following dates have been confirmed, but are not yet available for booking:
- 8 August
- 15 August
- 5 September
- 19 September
If you have any topic ideas for future Social Summers, please email them to Georgina Sansom at ginas@cipr.co.uk.
