To view pictures from the Wessex and Channel Islands dinner, visit the Seeker News and Photo website.
02 Not-for-Profit
Gold winner
- Marketing Matters
British Tinnitus Association - Tinnitus Awareness Week 2010
A very strong campaign with outstanding results and a very wide reach, which highlighted a medical condition which is not well known, particularly among young people. Judges thought case studies, expert comment and celebrity endorsers had been used particularly well. The counter-intuitive use of the live music event in London to publicise one of the causes of tinnitus (loud music!) showed real creativity.
Case study (PDF format)
Silver winner
- Mushroom Marketing
Cats Protection Homing Centre Publicity
05 Community Relations
Gold winner
- Southampton Solent University
Eco Ernie
This was a refreshingly fun and entertaining campaign that tackled a serious community issue, which delivered on all its objectives. Impressively, it brought PR benefits to the University as well as wider environmental benefits, leaving a lasting legacy. The judges particularly liked the way the campaign brought students and local people together, working for a common cause at almost no cost.
Case study (PDF format)
Silver winner
- Remarkable Group
Winning Planning Consent for Barratt Homes Exeter
06 Public Affairs
Gold winner
- Remarkable Group
Cash Converters - Changing Perceptions
The judges were impressed with the quality of the public affairs campaign for Cash Convertors, dealing as it did with a sensitive and highly emotive subject. The programme of contact with MPs, the CAB and CSJ was impressive, and secured a platform for Cash Convertors to influence the results of the OFT deliberations. The OFT consultation response, prepared by Remarkable, included customer research and international comparators, and clearly presented a persuasive case in heading off legislative change.
Case study (PDF format)
07 Public Sector
Gold winner
- Ordnance Survey
Launching OS OpenData
Judges were particularly impressed by the strategic and creative programme undertaken by Ordnance Survey, especially given the challenges of short deadlines. Despite these time pressures, the team managed to design a wide ranging media campaign, a video and a blog which delivered impressive results. They took care to tailor messages to widely differing audiences, including earlier critics of OS, which helped them secure significant coverage. The use of Twitter on launch day (when there were technical problems) was a particularly clever use of social networking. A key objective was to drive users to the new site: in the first month 21,000 orders were placed - a great achievement in such a short timescale.
Case study (PDF format)
08 Best Campaign £10K and Under
Gold winner
- Watershed PR
Exeter Summer Festival 2010
The judges felt that this was a stand-out campaign that delivered outstanding footfall for the City Council to make this 35 year old event a true success. Seventeen thousand people visited Exeter for the Festival, thanks in large part to the fun and creativity that Watershed generated through a series of photocalls, stunts and special events. The reaction of visitors and locals alike can be summarised by the enthusiasm of the local bus drivers who reportedly sang opera on their routes. The eye catching launch, the hard news angle they used for the art exhibition on post-traumatic stress, ongoing media work and the creative use of social networking tools, combined to deliver truly impressive results.
Case study (PDF format)
Silver winner
- Footprint Communications
Tax PR Needn't Be Taxing: The VAT Consultancy
Finalists
- Carswell Gould
Ribex 2010 - An Adrenaline-Pumping Campaign - McKenna Townsend PR
Design a 10th Anniversary Sub for Bristol - Merchant Marketing Group
Launch Mr Shetty Surgifill/Cartifill Procedures
09 Consumer Relations
Gold winner
- McKenna Townsend PR
Naturally Norway
McKenna Townsend impressed the judges with its strategic and creative communication campaign for Jarlsberg. The theme they devised, Naturally Norway, was communicated with rigour throughout everything they did over the six month campaign. They built a well rounded media relations campaign which included high profile events and deliveries of product samples and themed gifts. The campaign also had a large element of fun which enabled Jarlsberg cheese to stand out in a competitive market place. Of particular note were the branded jumpers (sent to TV presenters and DJs) which had immediate impact and in themselves helped to drive traffic on social media networks. Fun and well orchestrated, Naturally Norway delivered tangible benefits to Jarlsberg with market penetration up 5.6% on the previous year.
Case study (PDF format)
Silver winner
- Merchant Marketing Group
Spire Southampton Hospital - Communicating Customer and Consultant Care
Finalist
- McKenna Townsend PR and The Oracle
The Oracle Fresh Food Festival
10 Best Use of Media Relations
Gold winner
- BAE Systems
A breath of fresh air
BAE Systems in-house team was presented with the PR launch of new technology which minimises the transmission of airborne bacteria and viruses on board aircraft. The challenge was to undertake a media launch that did not sensationalise this complex and sensitive subject or cause concern to the travelling public, while still making the subject interesting to journalists. The team presented a well constructed and well thought through strategy, and opted to launch via the technical pages of the engineering magazines initially, and only later to the news pages of the nationals. Time and effort was clearly demonstrated, as thorough briefings were given to individual journalists to ensure they understood this demanding technical subject. The launch was an overwhelming success with coverage led by a double page spread in the key media target, The Economist. This is worthy winner because of the clear balance struck by the team between the desire to maximise coverage in the short term (which could easily have led them to use scare tactics) and the need to take the long view in terms of the reputation of BAE and the product.
BAE Systems – Best use of Media Relations - no case study available
Silver winner
- Watershed PR
Exeter Summer Festival 2010
Finalists
- Footprint Communications
Tax PR Needn't be Taxing - The VAT Consultancy - McKenna Townsend PR
"Naturally Norway"
11 Integrated Communications
Gold winner
- Footprint Communications
Nappy Bliss
Footprint successfully refreshed and re-energised a virtually dormant enterprise, creating strong, identifiable and individual identities for Nappy Bliss and the New Forest Nappy Network. A strong media relations programme and social media activation ensured audiences were not only informed about the services, but also engaged in the popular debate around child-care issues.
Case study (PDF format)
12 Corporate Responsibility
Gold winner
- Footprint Communications
Turning Over a New Leaf: Green Office Week
This was an interesting campaign with strong results. The judges particularly liked the agency's commitment to finding the right solution to the client's needs and challenging the initial scope of the brief. The team successfully refreshed a proven concept for its second outing and explored all opportunities to communicate and leverage Green Office Week.
Case study (PDF format)
Silver winner
- Remarkable Group
New Holland and the British Beekeepers' Association- 'Creating a Buzz to Save the Bees'
15 Best Newspaper
Gold winner
- Briscoe PR
The Western Wards Gazette
An ambitious new launch, this is a newspaper in the shape and size of a magazine. Its aim is to appeal to a distinct geographical community, whose current needs are not met by other publications in the area, as well as create a vehicle to promote the activities of local businesses. It aims to be financially self-sufficient in future editions through attracting advertising revenue. Briscoe teamed up with the Locks Heath Community Forum to develop the idea for a really local newspaper that celebrated the successes and activities in the area that would not otherwise get publicity. A newspaper photographer has been used to ensure images are professional and the magazine's content is diverse, The judges liked the mixture of news, features, entertainment and sport which indicated that this was a thriving and active community. Sharing information in a newspaper/magazine format might not be new, but this publication has created a communications tool that is encouraging a feeling of vibrancy, increasingly important in more rural areas. The Gazette has received excellent feedback to-date from community and neighbourhood groups, as well as support from the local MP and executive leader of the local Council. The judges hope it goes from strength to strength.
Briscoe PR – Best Newspaper - no case study available
17 Best Magazine
Gold winner
- Hampshire County Council
Hampshire Now
This magazine is a lively, localised publication which truly reflects life and living in Hampshire. The judges were particularly impressed that a twice yearly additional magazine was produced for older people. This shows a motivation to engage people with content which is relevant and topical to them. The design and typeface is fresh and accessible, print is of a high quality and content is diverse. Using real people to generate local interest, with high quality photography, ensures the magazine not only looks good, but is a compelling read.
Case study (PDF format)
Silver winner
- Hampshire Constabulary and Cedar Group
Frontline: The Magazine of Hampshire Constabulary
Finalist
- Ocean Edge Public Relations & Marketing
Tenants' Link
19 Best Website or Microsite
Gold winner
- Gifford
Gifford Corporate Website
Gifford understands the importance of digital media and has designed a new website that better engages with their key stakeholders. The site has easy navigation, strong imagery, a crisp design and lots of white space. The company did not want to re-design their existing site for the sake of it; instead they have created a living document to which they add new content almost daily. It clearly provides clients and prospects with a lively and engaging picture of their business and areas of expertise, as illustrated by the number of enquiries they receive and the web stats available.
Case study (PDF format)
20 Best Event
Gold winner
- Watershed PR
Bert Rutten Dressage Masterclass Event
Kinsgston Maurward tasked Watershed PR with raising the college's equestrian profile in light of its listing as an official training camp for the London 2012 Olympic and Paralympics Games. The team displayed tenacity and creativity, running a successful event on a tight budget and ultimately securing interest in repeating the activity in the future.
Case study (PDF format)
Silver winner
- Isle of Wight Council
Isle of Wight Cycling Festival
Finalist
- Mott MacDonald
The 2010 Mott MacDonald Highways Division Safety Conference
21 Outstanding Young Communicator
Gold winner
- Michelle Harris ACIPR
Southampton University Hospitals NHS Trust
She has achieved outstanding results in spite of some resistance within her organisation, proving the value of her work to senior management. She clearly put an enormous amount of thought and effort into her submission and evidence. She demonstrates a clear understanding of the industry, as well as delivering extremely impressive outcomes in and out of work, her ambitions are to continue improving the quality of the work that she delivers.
Case study (PDF format)
Finalists
- Laura Downton
Carswell Gould - Laura Wyatt
Remarkable Group
23 Outstanding Small Consultancy
Gold winner
- Footprint Communications
This agency has achieved an impressive fee income growth over the last 3 years, and it's client satisfaction scores are outstanding. Client work is impressive and they clearly delivered some great value for money to clients. There is clearly a strong commitment to team development and training, which has lead to a good staff retention record.
Case study (PDF format)
Silver winner
- Briscoe PR
24 Outstanding In-House Public Relations Team
Gold winner
- LV=
Transformation of PR
This team has made real progress over recent years with outstanding measures of success. They have significantly improved their profile and performance, versus much larger competitors. The campaigns are creative and the coverage achieved has been very impressive. The team has clearly improved the perception and performance of PR within LV in a very impressive way.
LV= - Outstanding In-House Public Relations Team - no case study available
25 Outstanding Public Relations Consultancy
Gold winner
- Remarkable Group
This is a truly impressive business which has shown very impressive growth in terms of income and profits. The business has clearly built a strong culture and there are several innovative staff development activities in place to make Remarkable a great place to work. The business has developed a successful new division to offer digital media services. Client work is creative and has achieved impressive results. The business has marketed itself very well, with some outstanding material produced about the business and its services.
Case study (PDF format)
Silver winner
- McKenna Townsend PR
Finalist
- Merchant Marketing Group
