CIPR

Event photos

To view pictures from the West of England Dinner, visit the Kingbridge Photographic website.

01 Corporate and Business Communications

Gold winner

• Brandon Hill Communications for Business Link
  100 South West Business Challengers
  
  Brandon Hill set about their task with a passion and this showed in the results that they achieved. Their fresh approach to the perennial challenge of highlighting the work of small businesses achieved an amazing amount of coverage, supported by eye-catching publications. The judges were impressed with the depth and range of coverage that was achieved and the quality of the publications produced.
  
  Case study (PDF format)

Silver winner

• Brouha Marketing
  The No Compromise trade fabricator

Finalist

• Geometry PR
  Paving the Way for a Higher Profile

02 Not-for-Profit

Gold winner

• ERIC
  Banish The Wee Horror Campaign
  
  Bedwetting affects over half a million children in the UK and is traditionally a difficult subject in which to engage media interest. This campaign was designed to raise awareness of the problem and position ERIC as the UK's only organisation dedicated to providing information and support. It was a well-focused campaign, which utilised a wide variety of cost-effective tools and methods to engage media interest and raise awareness amongst parents and health professionals. The creation of a campaign character, and the engagement of an impressive list of celebrity endorsers, helped to deliver a substantial increase in the organisation's profile and levels of media coverage in an area lacking in intrinsic news value.
  
  Case study (PDF format)

Silver winner

• Spirit Public Relations
  ActionAid: Make Your Mark Campaign

Finalists

• Brunel's ss Great Britain
  40th Homecoming Anniversary
• Devon & Cornwall Police
  Domestic Abuse - There's Never an Excuse

03 Internal Communications

Gold winner

• Colin Higgins & Associates
  Closure Of Aviance UK
  
  The sale of a business and the transfer or redundancy of staff is a communications minefield, but the Colin Higgins team approached the challenge in a sensitive and methodical way. Their strategy was spot-on. The implementation hinged on timing and accuracy and was executed superbly to avoid a potential adverse reaction from unions and staff, and a rumour culture developing. The effectiveness of the campaign, which had to reach 4,000 people across 14 different sites and against the budget, was especially impressive.
  
  Colin Higgins & Associates – Internal Communications (Case study not available)

Silver winner

• Magnox North
  "R U Getting the Message"

05 Community Relations

Gold winner

• Newquay Safe Partnership
  Newquay Safe Awareness Campaign
  
  Rightly or wrongly, Newquay had a poor reputation at the start of this campaign and the local community's cry for help demanded a robust and effective response.This multi-agency campaign effectively used the ' iron fist in the velvet glove' approach - softly, softly at first, with a serious underlying message and direct action. The judges were impressed with the coverage achieved, locally, nationally and internationally. They also liked the involvement of local businesses and other stakeholders in the campaign. Perhaps the most telling response was that of the local community, whose feedback indicates they have regained their town.
  
  Case study (PDF format)

Silver winner

• Brandon Hill Communications for Safer Bristol
  Building the Bridge

Finalists

• Bristol City Council, NHS Bristol, Avon & Somerset Constabulary/Forward
  Bristol Safeguarding Children Board: Stop Female Genital Mutilation
• Devon & Cornwall Police
  Locked and Secure
• Flamingo Creative
  Project Fair Play
• Magnox South
  Radioactive Waste Strategy Change

06 Public Affairs

Gold winner

• Inside Media
  Reversing the 'Cider Tax' - Thank You Darling
  
  The 2010 Budget Statement included proposals to raise duty on cider, with the result that the National Association of Cider Makers and their retained agency, Inside Media, undertook lobbying activity to reverse the rise. The campaign used traditional public affairs methods, media relations and also exploited opportunities presented through social media platforms such as Facebook and Twitter. The judges were impressed with the way in which the campaign skilfully presented the case for cider. The campaign objectives were met, as the proposals were subsequently dropped.
  
  Case study (PDF format)

07 Public Sector

Gold winner

• Gloucestershire College
  100inONEHUNDRED Apprenticeship Challenge
  
  This was a comprehensive campaign that engaged local businesses and Parliamentary stakeholders in a recruitment drive. On-going case studies were critical to maintaining momentum and this was achieved through a contra deal with the local newspaper group, which offered excellent value for money and guaranteed delivery of the campaign message and logo. Twitter feeds were used creatively in support and targets were exceeded. This was a great success!
  
  Case study (PDF format)

08 Best Campaign £10K and Under

Gold winner

• Barefoot Media
  Polo on the Beach
  
  The judges felt quite simply that this was a stunning campaign that delivered in every area of its desired objectives. With just 6 weeks' lead-in, Barefoot Media secured a staggering amount of coverage for their client - and the judges were particularly impressed with almost an hour of broadcast airtime for the event. The streamlined strategy was brilliantly executed, resulting in a 35% increase in spectators and a sell-out for the VIP packages. This was all done for a very small budget. An excellent achievement by this company.
  
  Case study (PDF format)

Silver winner

• Dangling Carrot PR
  A Coolboard Commotion

Finalists

• Brandon Hill Communications for Safer Bristol
  Building the Bridge
• DCA Public Relations
  Dig Down South West - Cornish Mutual
• Inside Media
  Continental Tyres' Biggest Fan Campaign - World Cup 2010
• Silver Ball PR
  The Hair Holiday
• Wild Card Public Relations
  Putting Cornwall on the Food Map

09 Consumer Relations

Gold winner

• JBP Public Relations
  Driving New Visitors to the Bath and West Show 2010
  
  JBP faced a tough task with all county shows facing a decline in visitor numbers. Their remit to boost figures for the Bath and West Show was challenging. The judges loved their tongue-in-cheek creative programme, especially the Glutton for Nourishment. These, combined with the strategic partnerships and media campaign, delivered some superb results. While attendance at other shows was declining, the Bath and West Show recorded their highest advance sales in five years. Visitor numbers were not only maintained but increased.
  
  Case study (PDF format)

Silver winner

• Geometry PR
  Waving the Flag for the Cornish Pasty

Finalists

• Brandon Hill Communications
  Broadmead Christmas Choir of the Year Campaign
• Montpellier Marketing Comms Group
  Girl Power Meets Horse Power at Ladies Day

10 Best Use of Media Relations

Gold winner

• Silver Ball PR
  The Hair Holiday
  
  Celebrity hairdresser, Stuart Holmes, brought in Silver Ball to devise a campaign to attract new clients to the Cheltenham salon and build the brand locally and nationally. The team created 'The Hair Holiday', partnering with two local hotels to develop a two-day package covering treatments and accommodation. The package was sold into national journalists, who were invited to try the holiday break. Competitions were organised in the women's consumer press and the campaign was supported by social media and a website. The judges were highly impressed with Silver Ball's achievements, including extensive national media coverage. The campaign was creative and well executed, and brought a regional hair salon to the attention of national journalists, resulting in an upsurge in clients for Stuart Holmes.
  
  Case study (PDF format)

Silver winner

• Skyfield Communications
  Delivering the UK's Fastest Rural Broadband

Finalists

• Brunel's ss Great Britain
  40th Homecoming Anniversary
• JBP Public Relations
  Dominic Winter Auctioneers: Establishing a National Profile to Drive Buyers and Sellers to Auctions
• Target Public Relations
  Kilo Crunch Campaign
• Wild Card Public Relations
  Putting Cornwall on the Food Map

11 Integrated Communications

Gold winner

• Devon & Cornwall Police
  No Consent + Sex = Rape
  
  While police forces generally want to see a decline in their crime figures, success for Devon and Cornwall was, unusually, measured by an increased reporting of rape and sexual offences. The judges were very impressed with the analysis and clarity of objectives and the truly integrated implementation techniques employed, which reached out to both males and females. They achieved very good media coverage for the campaign and a spike in the reporting of historical rapes as a consequence was noticed. This was a really well structured campaign and a deserving winner in this category.
  
  Case study (PDF format)

Silver winner

• Brouha Marketing
  Save Our Sashes

Finalists

• Brandon Hill Communications
  Broadmead Christmas Choir of the Year Campaign
• Geometry PR
  Bath Coffee Festival 2010

13 Best Use of Digital PR

Gold winner

• Oldbury Power Station Magnox North
  Oldbury Power Station Vodcast Project
  
  The gradual decommissioning of the Magnox North reactor has presented management with a number of complex and sensitive communications challenges. A vodcast was developed as a means of improving staff perception of management, and to increase the commitment of the workforce during a period of significant strategic change. The judges were impressed by the application of 'user-friendly' technology in addressing hard-to-reach audiences within the workforce and in encouraging staff buy-in to the change process.
  
  Case study (PDF format)

Silver winner

• Vivid
  Cheltenham Racecourse Facebook Page

14 Best Use of Photography or Design

Gold winner

• Pam Lloyd PR
  The Love Beetroot PR Campaign 2010
  
  Beetroot is a much-maligned vegetable and this campaign was aimed at educating both the media and consumers to the error of their ways. Pam Lloyd PR picked up the gauntlet and led a visual campaign, targeted at key audiences, particularly families and the health conscious, making them aware of the versatility of beetroot, particularly pre-cooked and marinated products. A website was created to support activities, including mail-outs of recipes such as beetroot and ginger muffins to selected food writers. A 'Vote Purple' mailer was also used to raise awareness and focus attention. As a result, beetroot has received a greater focus in the media and an increase in sales of 24% has been reported. This was an innovative campaign and made excellent use of photography as a supporting factor.
  
  Case study (PDF format)

Silver winner

• Brandon Hill Communications for Safer Bristol
  Building the Bridge

Finalists

• Dangling Carrot PR
  Trend Setters
• Oldbury Power Station - Magnox North
  Oldbury Power Station's Photographic Virtual Tour

15 Best Newspaper

Gold winner

• Vox PR
  Swindon's Town Centre: Worth a Second Look?
  
  Despite being a major county town, Swindon has suffered from poor perception and retail migration from the centre. This newspaper generated vibrancy and an interest in the retail heart of the town to a wider audience and helped to promote businesses. Vox PR achieved a great mix of features and news, illustrated with eye-catching photographs, while at the same time promoting offers on behalf of the town centre companies taking part. The judges were especially impressed by the editorial content.
  
  Case study (PDF format)

16 Best Publication

Gold winner

• Brandon Hill Communications for Safer Bristol
  Building the Bridge
  
  This publication was produced as part of a campaign to challenge negative stereotypes and change perceptions of the Muslim community in Bristol. The brochure was focused on powerful photography, capturing case studies of 12 'ordinary' Muslims. It was circulated through libraries and community groups and was available online. It was well designed and captured the personalities of the people profiled. The judges were impressed by the way Brandon Communications utilised the case studies and achieved extensive coverage in local media, using the brochure material.
  
  Case study (PDF format)

Silver winner

• Halo Media
  Official Visitor Guide 2010

Finalists

• Devon & Cornwall Constabulary
  Devon & Cornwall Police Annual Report 2009-2010
• KOR Communications
  KOR Communications - Countryside Matters for Clinton Devon Estates
• Magnox South
  The Magnox Experience

17 Best Magazine

Gold winner

• RA CPD (Royal Artillery Centre For Personal Development)
  PD News Magazine
  
  This magazine is circulated free of charge to all Royal Artillery personnel to encourage them to gain nationally recognised qualifications for their military career and beyond. The challenge for the magazine is to communicate with a very wide ranging audience, from young gunners through to officers. Some of the audience will previously have had negative educational experiences, making the magazine's mission all the more challenging. The judges were very impressed at the way in which the editorial used powerful personal testimonies to draw people in and encourage them to engage with further learning. The content was relevant and motivational and the design was fresh and engaging. Focus groups and questionnaire results were overwhelmingly positive, making this a very worthy gold winner.
  
  Case study (PDF format)

Silver winner

• Magnox South
  The Big 7

Finalists

• DCA Public Relations
  Plymouth City Centre Company - IQ Magazine
• Oldbury Power Station - Magnox North
  PowerLines

18 Best Newsletter

Gold winner

• Pam Lloyd PR
  The Pink Lady Apples Newsletter 2010
  
  This very bold and hugely impressive newsletter, which really caught the judges eyes, was well designed and well thought-out. Underlying this was a clear understanding by the agency of the brand imperatives and the need to segment the product. They had clear objectives and a focussed strategy, and delivered it to the target audience to generate interest in the news items and updates on marketing. This is an important vehicle for business consumers to understand the support available to them.
  
  Case study (PDF format)

Silver winner

• Airbus In The UK
  Parliamentary Newsletter

19 Best Website or Microsite

Gold winner

• Inside Media
  www.3minmax.com
  
  Continental Tyres wanted to promote its brand as the voice of the tyre industry and a leader in terms of motoring safety. It commissioned Inside Media to deliver a micro-site that addressed tyre safety issues, resulting in the www.3minmax.com site. A tyre check should take no more than 3 minutes at the most and, following research, a simple easy-to-follow site was created giving step-by-step guidance. Using cartoons to demonstrate the stages, with links to further information, the micro-site supports the Continental message well. This was an impressive achievement.
  
  Case study (PDF format)

Silver winner

• Nationwide Building Society
  Nationwide Members' Zone

Finalists

• Pam Lloyd PR
  The British Asparagus PR Campaign 2010
• Target Public Relations
  www.kissgoodbyetobreastcancer.co.uk

20 Best Event

Gold winner

• Airbus in the UK
  BAC100 Launch Event: Celebrating 100 Years of Aviation in the West of England
  
  BAC 100 is a partnership project set up to mark the centenary of aviation in the West Country. The in-house team was tasked with creating an event which both marked the anniversary and strengthened relationships with key stakeholders. The judges were impressed with the scale and rigour of the event planning, the range and theming of activities on the day, and the significant positive impact achieved in the local media. They considered this campaign to be an outstanding example of successful event delivery on a modest budget.
  
  Airbus in the UK – Best Event (Case study not available)

Silver winner

• Brouha Marketing
  The Journey to C

Finalists

• Brandon Hill Communications
  UK Trade and Investment: China Showcase at Shanghai Expo
• Colin Higgins and Associates
  Inauguration of the South West Woodland War Memorial
• Geometry PR
  Bath Coffee Festival 2010

21 Outstanding Young Communicator

Gold winner

• Holly Knowlman

  Vivid

  Holly Knowlman is a truly outstanding PR professional with strong potential to be a future industry leader. We were very impressed with her passion for emerging technologies and with her commitment to finding new ways of communicating in order to more effectively engage with audiences. Holly has demonstrated excellent forward thinking, creativity and innovation through social media initiatives that she has introduced into her company and she has made a valuable contribution to the industry by sharing this knowledge with other PR professionals. Holly is a great ambassador for the PR profession.

  Case study (PDF format)

Finalists

• Annabel Rayer ACIPR
  Silver Ball PR
• Anthony Hua
  Nationwide Building Society
• Dani Marlborough
  Spirit Public Relations
• Josie Scobling
  Cornwall College

23 Outstanding Small Consultancy

Gold winner

• Dangling Carrot PR
  
  This is a profitable start-up consultancy, with an enviable list of national brands as clients. A new beauty division has been successful and the team clearly enjoy strong relationships with the media. The judges were impressed with their commitment to training and the professional development plans for the team. The programme of reinforcement bodes well for future success.
  
  Case study (PDF format)

Silver winner

• Brouha Marketing

Finalists

• Inside Media
• Pam Lloyd PR
• Vivid Consultancy

24 Outstanding In-House Public Relations Team

Gold winner

• National Trust
  Finding Our Mojo
  
  This is a great story of how creative, energetic and imaginative public relations can change perceptions of an established brand. PR ideas and creativity clearly made a major impact and played a vital role in encouraging the public to think afresh about the National Trust - attracting a new, younger audience and boosting the profile of the new look Trust.
  
  Case study (PDF format)

Silver winner

• Oldbury Power Station - Magnox North
  Oldbury Power Station Communication Team

Finalist

• Nationwide Building Society
  Nationwide Building Society Media Relations Team