Tickets and booking information
About PRofessionals
PRofessionals is a brand new series of breakfast briefings designed for those with 3-5 years' PR experience. These 90-minute events will enable you to broaden your skills base, improve your performance as a communicator and help you to overcome the challenges you face at work. If you want reassurance that you are doing things the right way, or are looking for a new perspective on every day PR issues, PRofessionals will tick those boxes too.
Programme
Spring/Summer
Digital & traditional: The right balance – book now
Tuesday 25 May
Digital communications must be aligned alongside traditional channels for maximum results. Engaging with audiences via social platforms is an essential part of communications and is no longer the responsibility of another person or team. During this session you will look at the current digital media landscape, why some of the more traditional channels are here to stay and how best to combine both new and old channels to connect with your stakeholders.
The perfect PR strategy – book now
Tuesday 22 June
From setting objectives and deciding key messages to profiling your audience and measuring the impact of your efforts, there are some simple processes you can take to develop and implement an effective PR strategy within realistic timelines. Equip yourself with the information you need to give direction to your work and create a strategy that will be embraced by your stakeholders.
Effective crisis management – book now
Tuesday 6 July
Do you know how and when to react in times of crisis? Being prepared if and when a crisis strikes may limit the damage to your reputation. This session will guide you through the essentials of crisis planning and handling. From briefing your team and spokesperson and what to say and not to say, this session is a must attend for anyone who would be responsible for rolling out a crisis plan.
Autumn/Winter
The pitching process – book now
Thursday 16 September
Is your agency constantly reaching the short list but not winning the account? Improve your chances of securing new business by giving careful thought to every stage of the pitching process. In this session look at what makes a strong pitch – from responding to the brief to researching the client, asking the right questions and honing the presentation skills of the pitching team, this briefing will help you deliver a memorable and successful pitch.
Effective employee relations – book now
Tuesday 5 October
Hard work and commitment from your team will increase the overall productivity of your organisation. But do you have what it takes to manage and motivate your team? Can you handle conflict, address underperformance and utilise the skills and competencies of your staff to get the results you need? Discover how to effectively handle your team and the personalities within it and gain confidence in resolving everyday management issues.
Communicating change – book now
Tuesday 4 November
As a leader you may be tasked with communicating change to members of your team or other stakeholders. You will need to make decisions about who to communicate with, what needs to be communicated and when. During this session you'll look at the formula for communicating change, how to convey key messages at the right time as well as looking at the importance of honest and open communications.
Timings and venue
All breakfast briefings begin at 08:45 with registration. Presentations begin at 09:00 and finish at 10:15. A continental breakfast will be served during the registration period.
Events will be held at:
CIPR Public Relations Centre
52-53 Russell Square
London
WC1B 4HP
Tickets and booking information
Tickets cost £45 + VAT for CIPR members and £55 + VAT for non-members.
To book, please click on the 'book now' links above.
For further information on the PRofessionals series, please contact Eloise West on 020 7631 6919 or email EloiseW@cipr.co.uk.
