Denise Deegan
£17.99
About this book
Managing Activism examines the aims and motives of activist groups and provides a no-nonsense guide to handling activist pressure. Packed with numerous case-studies, this guide demonstrates that an organisation can move from a combative to a win-win situation with activists.
Highlighting steps that can be taken to avoid becoming an activist target, subjects include:
- how to deal with activism
- how not to deal with activists
- negotiating a way forward, and what to do when activists will not negotiate
- getting to know 'the enemy'
- relationship building, negotiating and conflict resolution
- improving community relations
- dealing with the media
Who should buy this book?
Essential reading for managers or PR practitioners in any organisation vulnerable to activism.
About the author
Denise Deegan FCIPR runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies.
Order this title
You can order this title by emailing books@cipr.co.uk.
