Chartered Institute of Public Relations

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News from the South West Group.

CIPR Council Elections – vote now!

The CIPR is electing 24 Council members to represent its members for two years from January 2015. Pam Lloyd and Julie Jupe, both South West committee members, are standing for election, aiming to represent the vast region of the South West which in CIPR terms stretches from the tip of Cornwall to the top of Gloucestershire and the east of Wiltshire. There are five seats available in this round of elections (England Groups) and there are eight nominated candidates. We need your votes to make sure our region is adequately represented.

View Pam and Julie's statements on Pam's blog and more about the elections on the CIPR website.

Voting starts on 1 September 2014 and ends on 22 September 2014. CIPR members will have recieved an email and text message with details on how to vote.

CIPR South West Conference: 'Social Media, What Next?' (29 September 2014, Bristol)

What is the one thing in social media that you want to get to grips with?

At our annual conference an expert line-up will share their insight into the industry where your skills will never be as old as they are today.

Hear former editor-in-chief of the Huffington Post UK and global editorial director for HuffPost Lifestyle, Carla Buzasi, talk about her experiences of managing a global brand online. With 79 million monthly unique users (over eight million in the UK), this is a brand that has had to continually make best use of social media.

Learn about future online trends for our industry from the CIPR's Dan Tyte, co-author of Share This: The Social Media Handbook for PRs.

There will also be case studies from North Bristol NHS Trust, First Great Western, amongst others, and students from the University of the West of England will tell us what they want from digital brands.

Agenda

9:30 Registration
Arrive for coffee and to vote for your 'un-conference' topic.

10:00 Conference opens
Welcome from Pam Lloyd, Chair CIPR SW.

10:00 What does the future look like?
Dan Tyte, Co-Chair CIPR Social Media Panel, leads the conversation. Case studies from Dementia Friends, and ACPO / West Midlands Police.

11:30 Ideas in minutes!
Your chance to choose the social media issues you want to discuss. Led by Sarah Pinch, CIPR president elect 2014 and supported by an expert panel including Dan Tyte from the digital agency Working Word, Betony Kelly, Acting Head of Digital Comms at BIS, and Jess Ratty from Crowdfunder UK.

12:45 Lunch

13:30 How to manage a global brand
Carla Buzasi, former editor-in-chief of Huffington Post UK gives her experiences of working for a global media brand at the forefront of social media use.

14:15 Behaviour change – what can we learn and how can we apply it?
How Generation Z are changing online behavior. We get some insights on how to engage with young people and then hear from Sean Larkins (Cabinet Office/GCS) about how behaviour change and insight has driven many public sector campaigns.

15:15 Case studies – choose two of the four on offer:

  • First Great Western – how social media was used following the Dawlish line collapse in the winter storms of 2014.
  • Southmead Hospital: How they used community targeting to get people to the right place when the hospital moved from Frenchay.
  • Department for Business, Innovation and skills and how they have taken digital engagement to a different level.
  • Consumer case-study (TBC).

16:15 Panel discussion and your chance to ask questions
Round off the event with a chance to have a drink and catch up with colleagues.

Book now – tickets are just £150 + VAT for members.

Previous events

The value of social media - working out the ROI (4 September 2014, Swindon)

Social short: Striking stories on social media (21 July 2014, Bristol)

Social media: friend or foe for PRs? (25 June 2013, Cheltenham)

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