Chartered Institute of Public Relations

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News from the South West Group.

CIPR South West Conference: 'Social Media, What Next?' (29 September 2014, Bristol)

What is the one thing in social media that you want to get to grips with?

At our annual conference this Monday the expert line-up answered delegates' burning social media questions and shared their insights, experiences and top tips.

if you weren't able to attend, you can catch up with the day's twitter conversation searching under the hashtag #CIPRSWSocial.

A summary of the conference along with speaker presentations and materials will be posted here shortly.

Agenda

10:00 Conference opens
Welcome from Pam Lloyd, Chair CIPR SW.

10:00 What does the future look like?
Dan Tyte, Co-Chair CIPR Social Media Panel, leads the conversation. Case studies from Dementia Friends and West Midlands Police.

11:30 Ideas in minutes!
Delegates' chance to choose the social media issues they wanted to discuss. Led by Sarah Pinch, CIPR president elect 2014 and supported by an expert panel including Dan Tyte from the digital agency Working Word, Betony Kelly, Acting Head of Digital Comms at BIS, and Jess Ratty from Crowdfunder UK.

12:45 Lunch

13:30 How to manage a global brand
Carla Buzasi, former editor-in-chief of Huffington Post UK gave her experiences of working for a global media brand at the forefront of social media use.

14:15 Behaviour change – what can we learn and how can we apply it?
How Generation Z are changing online behavior. We get some insights on how to engage with young people from UWE's Tom Bowden-Green and a panel of UWE students, then heard from Sean Larkins (Cabinet Office/GCS) about how behaviour change and insight has driven many public sector campaigns.

15:15 and 15:45 Case studies

  • First Great Western: how social media was used following the Dawlish line collapse in the winter storms of 2014.
  • Southmead Hospital: How they used community targeting to get people to the right place when the hospital moved from Frenchay.
  • Department for Business, Innovation and skills and how they have taken digital engagement to a different level.
  • Crowdfunder UK.

16:15 Event summary followed by networking and drinks

View conference flyer (PDF format, opens in a new window)

CIPR Council elections – results!

Following the close of the ballot at 5pm Monday 22 September, the results of the 2014 Chartered Institute of Public Relations (CIPR) elections have now been announced. Full details of results are available on the CIPR news page. We are very happy to share here that our South West Committee Chair, Pam Lloyd has been elected to the English Regions List.

Five CIPR Council seats were contested on the English Regions List by eight candidates. The following candidates were elected:

  • Paul Cullen MCIPR (CIPR Greater London)
  • Lisa Jones MCIPR (CIPR Midlands)
  • Pam Lloyd MCIPR (CIPR South West)
  • Justin McKeown FCIPR (CIPR Yorkshire & Lincolnshire)
  • Abi Whitfield MCIPR (CIPR North West)

It's great news that the South West will be represented by a member of our regional Committee on the Council.

Pam said:

The South West is a vast region geographically, with comms people from all sectors, in businesses large and small, as sole practitioners, in in-house roles, in huge public sector organisations and everything in between. I am constantly impressed and delighted by the breadth of great work going on in our region.

Now the real push towards professionalising our industry begins, so that all of these individuals and those coming into the field in generations to come are working to a common standard of excellence.

I'm proud to be representing our great region on the CIPR Council. My thanks to everyone who voted for me – I really do appreciate your support.

Thanks again to everyone that took the time to vote in this year's elections.

Previous events

The value of social media - working out the ROI (4 September 2014, Swindon)

Social short: Striking stories on social media (21 July 2014, Bristol)

Social media: friend or foe for PRs? (25 June 2013, Cheltenham)