The CIPR Education and Skills Group is delighted to invite you to Emulating Excellence – a day devoted to learning from award-winning campaigns.
When: Friday, 16 September 16 2011.
Where: Woburn House Conference Centre, 20 Tavistock Square, London WC1H 9HQ.
Programme
11.00-11.15 – Registration and refreshments
11.15-11.30 – Welcome
Event chair - Alison Steel MSc MCIPR MCIM, Interim Director of Professional Development and Membership, CIPR.
11.30-12.10 – Session 1: £1 million a day
Susannah Baker MA MCIPR Dip M, Director of Communications at Oxford Brookes University.
A highly successful and sustained campaign in which the University used the launch of its economic impact report to secure widespread public support during a period of campus redevelopment. The campaign won the Heist Gold Award for best Public Relations Campaign 2011.
12.15-12.55 – Session 2: Engaging local employers - the 100inONEHUNDRED apprenticeship campaign
Michelle Louth Dip CIPR MCIPR, Communications and Events Manager, Gloucestershire College.
A local campaign with national impact, this project sought to raise the profile of apprenticeships across Gloucestershire and to increase the number of apprenticeship placements available to young people by 100 in 100 days, encouraging influential local business people to take ownership of the challenge. The campaign has since been adopted by numerous other newspaper titles and colleges across England and was recognised with a Gold award in the Public Sector campaign category at the West of England CIPR PRide Awards in October 2010.
13.00-13.30 – Lunch and networking
13.30-14.10 – Session 3: Reaching new global audiences - Nottingham's World Expo showcase
Emma Leech BA (Hons) MBA FRSA FInstILM FCIPR FCIM FCMI FIIC MIoD, Director of Communications and Marketing at the University of Nottingham.
A PR, events and stakeholder relations project with global impact, The University of Nottingham's Shanghai Expo project set new benchmarks in international communications and generated unprecedented ROI for the University. The campaign won Gold at the 2011 Heist Awards for Best Business / Community Engagement Campaign.
14.15-14.30 – Refreshments
14.30-15.10 – Session 4: West London Guru: how the University of West London wised up to student engagement through social media
Nicola Miller BSc (Hons) MCIPR DipCIPR, Head of Communications, University of West London.
Nicola and her team devised and implemented an innovative approach to social media to engage their student communities. West London Guru moved from a student recruitment tool to responding/reacting to enquiries from enrolling/current students as part of an online community.
The 'Guru' persona offers live conversation with students to solve their problems and provide helpful information. With management support from the Communications team, student ambassadors offer authentic, relevant advice and information as the Guru.
Despite limited resources to constantly monitor and respond to queries the number of fans/followers dramatically increased and the West London Guru has filled an information gap for students in a timely and accessible manner. The project won Best Social Media Strategy, Institute of Internal Communication Awards 2011.
15.15-15.55 – Session 5: Vice-Chancellor's Awards - Inspiring Commitment, Driving Strategy
Tim Longden, Director of Marketing and Communications, University of Hertfordshire.
A University-wide campaign designed to recognise the contribution of individuals and teams in supporting the delivery of the University's strategic objectives and reward the work of all staff. The project won Gold at the 2011 Heist Awards for Best Internal Communication Campaign and helped the University of Hertfordshire marketing and communications team to win Marketing Department of the Year at the same awards.
