Learning Zone
Sarah Roberts, 2:48PM, 7th July 2010 » A public affair
Learning about public affairs means understanding the psychology of communication, persuasion, rhetoric, engaging the electorate, and the role of the media and political marketing.
Paula Keaveney MCIPR , 10:16AM, 17th March 2010 » You’re hired: Experience helps students' employment prospects
Practical skills are becoming increasingly important for students to break into an increasingly tough job market. Paula Keaveney MCIPR discusses new ways to prepare public relations recruits in the workplace.
Dr Peter Honey, 10:34AM, 8th February 2010 » When planning is everything
We all know the depressing statistics that reveal the low levels of learning transferred back into the workplace after employees attend a course. Inevitably, there are many reasons for the fade-out – not least the lack of encouragement many people encounter when they return to work.
Nick Fitzherbert MCIPR, 12:00AM, 17th July 2009 » Pitch perfect
As the economic downturn bites deep and opportunities to win valuable accounts become rarer, successful pitching becomes ever more crucial, Nick Fitzherbert MCIPR investigates.
Averill Gordon MCIPR, 12:00AM, 10th March 2008 » PR and today's students
The diversity of PR continues to impress young practitioners, Averill Gordon MCIPR says.
Averill Gordon, 12:00AM, 18th February 2008 » Groundwork to build PR skills
Averill Gordon Students are learning the value keeping a cool head in a crisis to maintain media relationships, Averill Gordon reveals.
