PRIME Research, a global leader in strategic communication research, and the Chartered Institute of Public Relations (CIPR) are collaborating in the launch today (1 April) of the first ever Measurement & Evaluation Fellowship Award in the UK.
The winner of the award will be offered a six-week internship at PRIME's research centre in Oxford, UK, part of the company international which includes Germany (Mainz), Switzerland (Zurich), USA (New York/Ann Arbor), Uruguay (Montevideo), India (New Delhi), and China (Shanghai). In addition, there will be a £4,000 stipend and accommodation will be provided.
Says David Davis, Director, PRIME Research UK Limited:
Our Fellowship has been created to give young professional communicators the opportunity to witness at first hand leading edge media research and analysis on behalf of major global companies.
Says CIPR CEO Jane Wilson:
This is such a positive platform to launch the CIPR's Year of the Student & Teacher. We are delighted to be involved with PRIME in delivering a must have prize for any student who is serious about evaluation. I am looking forward to seeing some fresh and radical thinking from amongst the PR professionals of the future.
The competition is open to students on the postgraduate or the final year of undergraduate degree programmes, and to those who graduated in 2010.
ENDS
For further information, please see CIPR/PRIME Fellowship Award or email Dawn Chapman, Head of Professional Policy at the CIPR: dawn.chapman@cipr.co.uk.
About the CIPR
The CIPR is the professional body for PR practitioners in the UK. With 9,500 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the PR profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.
About the task
Applicants should submit a 1500 word essay online on the topic of public relations evaluation. In keeping with the 2011 theme of sustainability/green PR, applicants should draw on examples relevant to this theme to illustrate their discussion.
The judges will use the following criteria in assessing submissions:
use of a range of credible and referenced sources
understanding of key evaluation concepts
a clear argument supported by evidence from practice – particularly sustainability PR
conclusions that demonstrate fresh insight
clear, accurate and fluent writing style.
About the PRIME Research Fellowship
This was inaugurated in the US in 2009 and a winner last year was Vanessa Procter while she was studying for a Master's Degree in Public Relations at Bournemouth. Vanessa, 23, and originally from Tunbridge Wells, Kent, later joined the company and after training at PRIME's headquarters in Mainz near Frankfurt currently works at the research centre in Oxford.
About PRIME Research
PRIME Research, founded in 1985 in Mainz, Germany, combines academic rigour with practical relevance to provide a broad array of research and consulting services to many of the world's greatest organisations.
The firm employs approximately 600 analysts and 100 consultants in eight locations around the world who constantly monitor, analyse and consult on communications trends in more than 35 global markets in 15 business sectors including automotive, financial, chemicals, energy, retail, IT, pharmaceuticals, telecommunications, travel & transport, logistics, politics & NGOs.
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