CIPR

The Chartered Institute of Public Relations (CIPR) today launches updated social media guidance for Public Relations professionals.

The guidance has been revised to include core principles, best practice and legal considerations to take into account when developing and implementing communications campaigns that include social media. Revisions to the guidance were overseen by the CIPR social media panel. CIPR members and the wider profession were also consulted via the CIPR social media panel's wiki.

CIPR CEO Jane Wilson says:

With the balance of power between consumers and brands and the traditional routes to target audiences rapidly changing, the Public Relations profession is in the unique position to lead the way. In this constantly innovating environment we have updated our guidance, to keep members informed and up to date on how they can best incorporate new developments in social media into their communications strategy.

Gemma Griffiths, managing director at the crowd and i and member of CIPR social media panel, says:

Honesty, openness and transparency are essential to any social media campaign. These guidelines, in particular the dos and don'ts, have been designed to show how these basic values of social media can be applied to online activity and engagement. They provide practical guidance that will help PR professionals stay ahead of the game and execute successful communication campaigns.

The revised CIPR social media best practice guide can be viewed after 10am on Monday 11 April 2011.

ENDS

For further information, contact Claire Wheatcroft on 020 7631 6920 or clairew@cipr.co.uk.

About the guidance

The CIPR social media best practice guidance was first launched in February 2007. In January 2009 the guidance was revised to incorporate changes in legislation and developments in measurement and evaluation. This latest revision was updated by CIPR social media panel.

About the CIPR

The CIPR is the professional body for PR practitioners in the UK. With 9,500 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the PR profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.