The CIPR currently provides the following documents available to guide practitioners on best practice (please note: some contents of these toolkits and best practice guides are only available to CIPR members).
Toolkits
Innovation and Creativity Toolkit
The Innovation & Creativity Toolkit, written by Andy Green FCIPR, contains practical advice on how communicators can get the most out of themselves, their teams and their organisations to help them achieve their goals and equip them to help re-engineer how they operate.
Internship and Work Placement Toolkit
This toolkit is for all public relations practitioners to create internships or work experience programmes that allow those considering a career in PR to gain as much practical experience as possible and includes information on how to plan a placement, recruit participants, set objectives and evaluate.
Procurement Toolkit
The PR Procument toolkit is designed to help clients of the PR profession – in functions including Marketing and Procurement – and their suppliers, including agencies and other service providers, to work together to maximise the value delivered by PR practitioners and PR activity.
Research, Planning and Measurement Toolkit
This toolkit focuses on research, planning and evaluation including new guidance on social media, measuring the financial value of PR and looking beyond outputs to evaluate outcomes.
Best Practice Guidance
Communicating with Children
This guidance enables the effective planning of campaigns when public relations professionals need to take in to account the age, maturity level and gender of the children so the appropriate language and communication tools can be used. Also view the Communicating with Children Case Studies.
Demonstrating the Value of PR
These short guides provide information that looks at how you can use PR to build strong relationships and maintain a sound reputation.
Environmental Sustainability Guidelines
Theses guidelines are designed as a point of reference for those practitioners that are undertaking communications around this area not just in the corporate world but in government, NGOs and pressure groups.
Intellectual Property Rights
New developments in technology mean that others can copy and republish material at the click of a mouse. Intellectual property legislation has struggled to keep up with the online world but it is not always clear what is legal and what is not. These guidelines help PR practitioners make informed decisions about the use and abuse of intellectual property rights.
Media Spamming Charter
These best practice guidelines are designed as a point of reference for practitioners who work with journalists and bloggers.
Reputation and the Board: for PR Consultants and Board Directors
This guidance document has been developed to help directors and senior PR professionals consider how reputation management can be integrated into strategic planning and decision-making and to explain why reputation is a matter for the board, not just in times of crisis, but as part of its ongoing activities.
Social Media
This best practice gudie highlights core principles, best practice and legal considerations to take into account when crafting and implementing a communications campaign that includes social media in the United Kingdom.
Using Statistics in Communications
This best practice guide has been produced to help PR professionals know what should be included in their work, and to spot when they might want to obtain expert statistical advice.
Wikipedia and Public Relations
These guidelines are intended to provide clear and detailed advice on how PR professionals should engage with the Wikipedia community. The guidelines also aim to highlight best practice and equip public relations professionals with the guidance needed to navigate the grey areas of Wikipedia engagement and understand how to protect an organisation's or client's reputation openly and transparently.
Work Placement Charter
This Charter supports the Internship and Work Placement Toolkit and provides guidance for employees on what can be expected from a placement and provides guidance for employers on the issues they should plan for and consider before offering a placement.
Got an idea for a future best practice guide?
Contact CIPR Senior Policy & Communications Officer Andrew Ross at andrewr@cipr.co.uk or call 020 7631 6900.
