This book is a development of the digital leadership provided to the profession by our Social Media Panel and like-minded collegues. The publication covers 26 different areas of development in the profession.
Paul Mylrea FCIPR, CIPR President 2011, Director of Communications at the BBC:
Social media is public relations. And this is a book by public relations professionals and experts in social media. If you′re a public relations professional, get the expertise and insights of the CIPR Social Media panel and impress your friends and clients. Gets a +1 from me. Like.
There has never been a more exciting time to work in the public relations profession. Thanks to the internet, organisations who are able to engage with markets in a two–way conversation. But there is a growing chasm between those individuals that have the skills and expertise to work in this new market, and those that do not.
About this book
'Share This' is a practical handbook to the biggest changes taking place in the media and its professions by our Social Media Panel. The book was written by 24 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.
The book has 26 chapters with more than eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It's a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.
Preview: Chapter One of 'Share This'
Download Chapter One of 'Share This' – an Introduction to Social Networks, by Katy Howell (PDF format, opens in new window.)
Order this title
'Share This' is available to order from the following online retailer: