Self-directed reading between lectures or online activities is required to develop learning. Around two hours per week should be allowed for this.
Essential readers
The following books will be supplied by your centre:
- RUCK, Kevin, Exploring Internal Communication, 2010.
- SMYTHE, John, The Chief Engagement Officer, Gower, 2007.
Further reading
- ALVESSON, M, Understanding organisational culture, Sage, 2002.
- DOWNS C and Adrian, A, Assessing Organisational Communication, 2004.
- IND, N, Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion, 3rd edition, Kogan Page, 2007.
- LARKIN, T J and LARKIN, S, Communicating Change, winning employee support for new business goals, McGraw Hill, 1994.
- SMYTHE, J, The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance, 2007.
- TAPSCOTT, D and Williams, D, Wikinomics, how mass collaboration changes everything, Atlantic Books, 2006.
Membership of the CIPR also gives you access to a number of academic journals which will be of use to you in your studies.
