The CIPR conducts research and reports on issues impacting our members and the wider profession.
Future Perspectives: A study of 16-18 year olds' perceptions of public relations
In March 2013 the CIPR Diversity Working Group released the 'Future Perspectives' report which revealed students' attitudes towards the public relations profession and found that BME students are more likely than the total student population to consider a career in public relations.
CIPR 2013 State of the PR Profession: Annual Benchmarking Member Survey
The 2013 CIPR's Annual State of the PR Profession Survey of over 1,200 members, carried out by ComRes, reveals that the future of the industry looks bright with professionals taking on skills, responsibilities and roles not previously considered in the public relations remit as they aim to influence both communications and business strategy in the boardroom.
CIPR and Hanson Search: Getting the Balance Right
This is a study into the maternity into the impact of maternity leave on the communications industry and its implications for postive change.
The report contains the following best practice reccomendations:
- Creating the Right Company Culture
- Taking Responsibility
- Devising a Maternity Comeback Framework
- Reappraising the Legal Situation
View the full report (PDF, opens in new window)
PR 2020
Dr Jon White's Future of PR 2020 research is the first project of the recently-formed Chartered Institute of Public Relations Research and Development Unit. Scenario planning meetings were held with the Institute's regional and special interest groups from July to the end of October 2011.
View report findings (PDF, opens in new window)
CIPR 2011 State of the PR Profession: Annual Benchmarking Member Survey
The 2011 CIPR's Annual State of the PR Profession Survey of over 1,500 members, carried out by ComRes, reveals that that despite the on-going impact of the economic downturn upon PR practitioners, the profession continues to adjust and find ways of exploring new opportunities.
View survey findings (PDF, opens in new window)
Financial Services Survey
The role of communicators in a changing environment survey was conducted by VMA Group and in association with the CIPR Corporate and Financial Group. This is the largest ever survey of financial services communications professionals.
The 'Get Heard' report
A new report by the Chartered Institute of Public Relations' voluntary sector group, Fifth Estate, shows that more than a third (38%) of senior communications professionals in the sector feel the role of communications is not valued by their organisation.
Download report (PDF, opens in new window)
CIPR 2010 State of the PR Profession: Annual Benchmarking Member Survey
The 2010 CIPR's Annual State of the PR Profession Survey of almost 2,000 members, carried out by ComRes, reveals that while the profession has remained resilient, with slight increases in the majority of communications budgets, economic pressure continues.
CIPR 2009 State of the PR Profession: Annual Benchmarking Member Survey
The 2009 CIPR member survey 'The state of the profession' reveals that the PR industry has remained resilient in the face of the recession. This report, undertaken in partnership with ComRes, surveyed some 2,000 CIPR members and examines their views of the recession and how PR has fared in these challenging times.
Improving Performance: Professional Purchasing in Public Relations
The most authoritative PR procurement toolkit published to date, 'Improving Performance' has been produced in partnership with the Central Office of Information (COI) and Chartered Institute of Purchasing and Supply (CIPS).
Download toolkit (PDF, opens in new window)
The Business of Diversity - How Performance Can be Improved by Embracing Diversity
The UK's increasing diversity poses new business opportunities and imperatives - and this is a field where PR has a crucial role to play. It makes clear business sense to engage with our changing society - and that means understanding, and being sensitive to, cultural beliefs, disability, sexual orientation, age, ethnicity, gender and so on. This report will help PR practitioners to understand the business case for embracing social diversity.
Download report (PDF, opens in new window)
The Economic Significance of Public Relations
A report on the importance and economic contribution of PR.
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