The following list is intended as an introduction to the literature on public relations. You should supplement this with additional reading, especially of newspapers and relevant magazines and journals, as well as appropriate websites. CIPR membership gives you access to certain academic journals.
Do be aware that some centres provide one or two textbooks from the course fees that you pay, so do check this before buying any books. Your teaching centre may well direct your reading more specifically to support your particular teaching plans.
Core and recommended texts
The core text is listed below. It is aimed at English-speaking undergraduate students of public relations and related courses. It has been written and compiled by an experienced team who combine academic and professional backgrounds.
Tench, R & Yeomans, L Eds (2009). Exploring Public Relations, 2nd edition. Harlow: Pearson Education
The CIPR has also commissioned a publication for its Diploma and Advanced Certificate students. It contains a selection of published material from different sources including Tench & Yeomans (2009).
Wolstenholme, S (2009) Ed. The Public Relations Digest. Harlow: Pearson Education
The Public Relations Digest can be ordered directly from the publisher: Pearson Education.
Other recommended texts are:
Cutlip, S, Center, A & Broom, G (2008). Effective Public Relations, 10th edition. Upper Saddle River, NJ: Prentice Hall.
Theaker, A Ed (2008). The Public Relations Handbook, 3rd edition London:Routledge
Davis, A, (2007). Mastering Public Relations, 2nd edition. Basingstoke: Palgrave Macmillan.
Further reading
Bland, M, Theaker, A & Wragg D (2005). Effective Media Relations. London:Kogan Page
Brown, R (2009). Public Relations and the Social Web. London:Kogan Page
Butterick, K (2011) Introducing Public Relations. London:Sage
Cottrell, S (2005). Critical Thinking Skills. Basingstoke:Palgrave Macmillan
Foster, J (2008). Effective Writing Skills for Public Relations, 4th edition. London:Kogan Page
Green, A (2009). Creativity in Public Relations, 3rd edition. London:Kogan Page
Green, A (2009). Effective Personal Communication Skills. London:Kogan Page
Gregory, A (2010). Planning and Managing Public Relations Campaigns, 3rd edition. London:Kogan Page
Morris, T & Goldsworthy, S (2012). PR Today. Basingstoke: Palgrave Macmillan
Phillips, D (2009). Online Public Relations. London:Kogan Page
Regester, M (2008). Risk Issues and Crisis Management in Public Relations 4th edition. London:Kogan Page
Ruck, K Ed (2010) Exploring Internal Communication. Harlow: Pearson Education
Watson, T, & Noble, P (2007). Evaluating Public Relations, 2nd edition. London:Kogan Page
Websites
www.bournemouth.ac.uk/library/citing_references/citing_refs_main.html
