Module 1 – Assessing internal communication Suggested teaching time – 20 per cent
Aim: To provide a framework for assessing the internal communication climate
Culture, internal communication, employee engagement and organisational success.
Assessing internal communication effectiveness.
Audit methodologies.
Employee surveys.
Conducting an audit.
Learning objectives and outcomes
Learning objectives to understand:
- the linkages between culture, communication, employee engagement and organisational success
- how to assess the levels of communication in an organisation
- when to use different audit methodologies such as questionnaires, interviews and focus groups
- how internal communication and employee engagement supports transformation.
Learning outcome, to be able to use knowledge of:
- assessing internal communication as part of developing an effective ongoing strategy and plan
Module 2 – Change management and communication Suggested teaching time – 30 per cent
Aim: To provide an advanced understanding of change management models and associated internal communication planning
Change management models.
Leading change through communication and engagement.
Moving from coercion and information management to involvement and engagement.
Analysis of the styles and impacts of organizational culture in terms of their resistance and impassivity towards enthusiasm for change.
Developing communication and engagement strategies that support and accelerate change.
Using creative problem solving for plans.
Learning objectives and outcomes
Learning objectives to understand:
- the operational change management process and how communication is intrinsic to it
- knowing when to inform and when to involve people as part of successful change management
- how change can be accelerated by using effective approaches to engagement
- how to apply creative problem solving techniques to the planning process.
Learning outcomes, to be able to use knowledge of:
- the way that effective internal communication strategy can change culture.
Module 3 – Applying advanced communication theory Suggested teaching time – 20 per cent
Aim: To provide an advanced understanding of communication theories within organisations that establish debate, dialogue and engagement as part of the culture
Psychology of communication and engagement
Putting context at the centre of communication tactics.
Moving from channels to conversations and the role and function of intranets.
Linking one-way channels to focus groups, engagement workshops, and town hall style events.
Learning objectives and outcomes
Learning objectives to understand:
- the way that people communicate within organisations
- how to develop ways that encourage conversation and involvement
- the importance of authenticity in effective communication
- how to manage tactics so that people have a voice in the corporate agenda.
Learning outcomes, to be able to use knowledge of:
- effective use of communication approaches that result in strong employee involvement and motivation.
