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Syllabus and reading list

Download the syllabus and reading list

Please note that the PR Academy course fee includes four books which will be given to students on the first teaching day. These are:

  • Zetter, L (2008) Lobbying, The Art of Political Persuasion, Petersfield, Harriman House Stanyer, J (2008)
  • Modern Political Communication, Polity Press Saunders, M, Thornhill, A
  • Lewis, P, Research Methods for Business Students, 5th edition, Harlow, Pearson Education Ltd
  • Exploring Public Relations by Tench and Yeoman

NB: these may be subject to change as new titles are published.