Measurement expert and author Katie Payne is kindly offering members a 50% discount on her book, Measuring Public Relationships: The Data-Driven Communicator's Guide to Success. To avail of this offer, members should email Stephanie Hourihan shourihan@kdpaine.com and provide her with their membership number and purchase details.
Special offer
Buy two or more books from the PR in Practice series and you can purchase Reputation and the Bottom Line for just £5 for CIPR members and £10 for non-members.
Spotlight title
What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift that some possess and others don't – it is a skill that can easily be taught.
This fully updated third edition includes three new chapters:
- improve flexible thinking
- creativity as a consultation tool
- identifying new opportunities.
Packed with practical examples and based on the research of those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through ways of using and managing different techniques and tips to generate creative ideas.
View more information about Creativity in Public Relations
About the PR in Practice series
Andy Green is a Fellow of the CIPR and is a leading expert on communications and creativity. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancy creativity@work. He is also author of Effective Personal Communication Skills for Public Relations (another title in the CIPR PR in Practice series published by Kogan Page).
CIPR member discount
Save 10% when you buy any title from the PR in Practice and Kogan Page series.
Attention all publishers and editors!
All books/journals/reports on marketing, PR and general communications subjects are gratefully accepted by the CIPR library – the UK's most extensive and specialised library for communications professionals.
Please send your publication along with your business contact details to the CIPR HQ, FAO: Library.
Book reviews
Visit Bookshelf for reviews on public relations and communications titles.
Ordering
To order any of the books mentioned here, please email books@cipr.co.uk.
