The CIPR conducts research and reports on issues impacting our members and the wider profession, as well as directing members to government and other organisations' research and reports.
Unless otherwise stated, the below documents are in PDF format.
PR 2020
Dr Jon White's Future of PR 2020 research is the first project of the recently-formed Chartered Institute of Public Relations Research and Development Unit. Scenario planning meetings were held with the Institute's regional and special interest groups from July to the end of October 2011.
Financial Services Survey
The role of communicators in a changing environment survey was conducted by VMA Group and in association with the CIPR Corporate and Financial Group. This is the largest ever survey of financial services communications professionals.
The 'Get Heard' report
A new report by the Chartered Institute of Public Relations' voluntary sector group, Fifth Estate, shows that more than a third (38%) of senior communications professionals in the sector feel the role of communications is not valued by their organisation.
Report: The Economic Significance of Public Relations
A report on the importance and economic contribution of PR.
Measurement and Evaluation: Moving the Debate Forward
Offers guidance and practical support to practitioners in arguing the value of PR with clients, employers and others.
Public Relations ROI
Research into the measurement and reporting of public relations ROI by Metrica Research Ltd on behalf of the CIPR and The Communication Directors' Forum.
Improving Performance: Professional Purchasing in Public Relations
The most authoritative PR procurement toolkit published to date, 'Improving Performance' has been produced in partnership with the Central Office of Information (COI) and Chartered Institute of Purchasing and Supply (CIPS).
The Business of Diversity -
How Performance Can be Improved by Embracing Diversity
The UK's increasing diversity poses new business opportunities and imperatives - and this is a field where PR has a crucial role to play. It makes clear business sense to engage with our changing society - and that means understanding, and being sensitive to, cultural beliefs, disability, sexual orientation, age, ethnicity, gender and so on. This report will help PR practitioners to understand the business case for embracing social diversity.
