Anne Gregory FCIPR
Second edition
£17.99
About this book
As the role of the public relations practitioner becomes ever more demanding, skills of the highest quality are expected from everyone entering the profession. This fully updated new edition aids the development of these skills by looking at the key functional areas of PR from the practitioner's point of view. Packed with advice from the experts, this book offers a sound introduction to a wide range of specialist areas. Subjects covered include:
- government/local government relations
- marketing communications
- internal communication
- financial public relations
- PR for non-commercial organisations
- business to business PR
New to this edition:
- sponsorship
- pressure groups
- corporate social responsibility
- services public relations
- community relations
- NGOs
Who should buy this book?
This book can be used by anyone at any stage of their career in public relations, and anyone with an interest in finding out more about a specialist area of PR.
About the author
Anne Gregory FCIPR is one of the leading academics in public relations in the UK. She is Head of the School of Business Strategy and an assistant dean of the Faculty of Business at Leeds Metropolitan University. Before becoming an academic eight years ago, Anne spent twelve years in public relations practice, working both in-house and for consultancies. She is Consultant Editor of the PR in Practice Series and is also the editor of Planning and Managing Public Relations Campaigns in the series.
What others have said about this book
"This book can certainly teach a PR professional about the theories and thinking behind much of the PR activities that need to be carried out by the average organisation."
M2 Best Books
"A good choice for further reading… this book provides, particularly for those new to the field of public relations, an excellent opportunity to learn from the experts."
City to Cities
Order this title
You can order this title by emailing books@cipr.co.uk.
