Andrew is Managing Director of Escherman Limited, a specialist online PR, SEO and analytics consultancy,
With a career spanning 25 years of public relations and journalism, he has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world's biggest brands including IBM, CapGemini, MySQL, Apple (FileMaker) and Checkpoint.
Smith has been a consistent PR innovator, being among the first UK practitioners to exploit e-mail (1991), the World Wide Web (1994) and Twitter (2007). Described as the 'de facto godfather of PR blogging', he is a regular speaker and media commentator on the integration of PR with social media, search optimisation and analytics.
