Special offer
Book two freshly squeezed places and receive the third lowest rate place for free. Contact Kirstie Lundgaard to recieve your third space free once you have booked two spaces. The offer ends on Monday 30 April.
Quicklinks
About Freshly Squeezed
Freshly Squeezed breakfast briefings: Wake up to your potential!
If you have 2-3 years' industry experience, the Freshly Squeezed series is designed to help enhance your performance as a communicator and aid your career progression.
So whether you're seeking to improve your skills, expand your knowledge, or find out about the latest PR trends and issues, these hour-long briefings will provide the insights, information and advice you are looking for.
Really good understanding of key concepts. Practical in every way.
Jeremy Page, Account Executive, Beattie Communications
Food for thought and lots of useful links and tips.
Lauren Massey, Account Executive, Prova PR
Programme
Below is the programme for Spring 2012.
Planning your first campaign – 24 April
Kerry Savage MCIPR, Managing Director, Savage Communications
From completing research to setting objectives and agreeing budgets, planning and delivering your first campaign can be a daunting experience. Get the advice you need to help you create key messages and work within timelines to develop and deliver a successful campaign.
Price: CIPR members: £30 + VAT; non-members: £45 + VAT.
Building successful relationships – 15 May
Caroline Black MCIPR
Being able to communicate with people at all levels is a skill that can help with your personal development and professional career. This session offers tips and techniques on how to develop a credible communication style and how to deal with difficult situations that may arise while handling a client account and/or at a work place.
Price: CIPR members: £30 + VAT; non-members: £45 + VAT.
Effective PR writing skills – 17 May
Lorraine Forrest-Turner MCIPR, HPS Marketing Group
PR professionals are often called on to write a range of communication documents such as web copy, newsletters, blog posts and press materials. Being able to match your writing style to suit the medium and audience can significantly affect how your message is received – and whether or not your story is picked up by the media. This session will highlight the importance of using plain english in your written communication, how to find the story in everything you write and how to vary your style to match your topic and audience.
Price: CIPR members: £30 + VAT; non-members: £45 + VAT.
Timings and venue
All breakfast briefings begin at 08:30 with registration. Presentations begin at 08:45 and finish at 09:45. A continental breakfast will be served during the registration period.
Events will be held at:
CIPR Public Relations Centre
52-53 Russell Square
London
WC1B 4HP
