Our new programme of live training webinars is future facing, reflecting the new challenges and issues facing PR professionals as a result of convergence with other related disciplines, equipping you with the skills and knowledge needed in order to stay relevant.
These informative online sessions last one hour and are fully interactive. You can submit questions to the trainer, available via video link.
Whether you're based in the UK or overseas, our webinars provide a time- and cost-effective training solution. Participate in the live sessions or view them on demand when it suits you.
If a webinar is fully booked, don't forget you can view it on demand within 48 hours of the live broadcast.
Cost: free (members); £30 + VAT (non-members).
Upcoming live webinars
10.30am, 3 March 2015: An introduction to integrated reporting with Sallie Pilot, Director of Research & Strategy, Black Sun
This webinar is for PR professionals looking to improve their understanding of integrated reporting, addressing why integrated reporting has become relevant to public relations, and how it will impact communications professionals. Best practice case studies and examples of where integrated reporting has had a positive impact on the reputation of organisations will also be shared. Key takeaways will include hints and tips on how to incorporate environmental, social and corporate governance implications when assessing an organisation's overall value.
10.30am, 13 March 2015: Running effective (and legal!) prize draws and competitions with Ardi Kolah, PR Consultant, and Jeremy Stern, Owner of PromoVeritas
Research shows that around three percent of the UK population always enter competitions and about 40 percent do so from time to time. As such, they are a great tool for PR professionals looking to engage and captivate their audience. This webinar will provide key takeaways on how to run competitions, free draws, instant wins, games and lotteries, as well as navigating the different legal and code of practice restrictions placed on each form of promotion.
10.30am, 27 March 2015: An introduction to using statistics in PR with Andrew Garratt, PR Consultant, and former Press and Public Affairs Manager, Royal Statistical Society
The use and application of statistics can help to achieve public relations goals whether raising awareness, informing decision-making or influencing behaviour. Good and accurate use of statistics can help to establish credibility and to increase influence. Poor use of statistics can lead to loss of trust and reduced authority. This webinar is for PR professionals looking to find out more about how to use statistics effectively, both to achieve day-to-day goals and to contribute overtime to enhanced reputation.
For CIPR members our webinar recordings are available on demand .
Note: This facility is not currently supported on Apple tablets or smartphones. In these instances, please use a laptop or desktop instead.