Refine your search

Find training

Displaying 10 results.
Sort by: Style Title
  • Writing for online audiences

    Course (Writing and editorial) | CIPR

    This course will show you how to produce engaging high quality online content.

  • Content management

    Two-day course (Social media and digital communication) | CIPR

    This two-day course provides PR practitioners with a thorough grounding in content management. It will show the importance of valued content as a constituent of any PR programme, as well as providing guidelines on developing a content strategy framework, content curation, creation and distribution, available tools and the measurement and evaluation of any PR-driven content marketing efforts.

  • Making movies with iPhones and iPads

    Course (Social media and digital communication) | CIPR

    This course gives you the skills and knowledge you need to produce professional quality video for the web and social media – using only an iPhone or iPad and a few inexpensive apps and accessories. Video is a great way of promoting your messages on websites and social media. Research shows that video-rich websites attract many more hits than text-only sites. This practical training course shows you how to shoot, edit and upload simple, effective high-definition video using the minimum of equipment.

  • Digital media relations

    Course (Social media and digital communication) | CIPR

    This course will provide practical insight into how journalists and news outlets use social media for their work and how public relations and communications professionals can engage with them on these platforms.

  • Google analytics for PR

    Course (Social media and digital communication) | CIPR

    This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity.

  • PR and Search Engine Optimisation

    Course (Social media and digital communication) | CIPR

    This course provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings.

  • How to create video content for the web

    Two-day course (Social media and digital communication) | CIPR

    This practical two-day training course will give you the knowledge and skills to shoot, edit and upload quality video to get your messages across.

  • Social media management

    Course (Social media and digital communication) | CIPR

    Previously known as Social media - Intermediate, this course will help you to plan, manage and evaluate your social media activity. It will also provide practical insight into the most cost effective tools and techniques to use in your day-to-day social media activities and guidance on legal and regulatory issues.

  • Social media strategy

    Course (Social media and digital communication) | CIPR

    Previously known as Social media - advanced, this course will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.

  • Getting to grips with social media

    Course (Social media and digital communication) | CIPR

    This course is aimed at PR professionals who are not achieving the results they want from their use of social media – either as individuals or on behalf of an organisation. It provides an overview of when and why you would use social media and what it can achieve, the tools and platforms available, and how to use them efficiently.