Chartered Institute of Public Relations

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  • Social media relations

    Workshop (Social media and digital communications) | CIPR

    This workshop will provide practical insight into how journalists and news outlets use social media for their work and how public relations and communications professionals can engage with them on these platforms.

  • Google Analytics for PR

    Workshop (Social media and digital communications) | CIPR

    This workshop lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity.

  • PR and Search Engine Optimisation

    Workshop (Social media and digital communications) | CIPR

    This workshop provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings. It also provides a thorough grounding in the tools needed to make informed decisions about search, PR and content strategies.

  • How to create video content for the web

    Workshop (Social media and digital communications) | CIPR

    This practical two-day training workshop will give you the knowledge and skills to shoot, edit and upload quality video to get your messages across.

  • Social media - introduction

    Workshop (Social media and digital communications) | CIPR

    This workshop will provide an overview of all the key platforms: Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram and Quora, teach how to create a presence on each network and supply some highly effective tips and techniques for getting the most out of them. It will also give you an introductory primer on social media measurement.

  • Social media - intermediate

    Workshop (Social media and digital communications) | CIPR

    This workshop will provide insight into the most cost effective tools and techniques to use to plan, manage and evaluate social media activity and teach how it can be incorporated into broader public relations and communication activity.

  • Social media - advanced

    Workshop (Social media and digital communications) | CIPR

    This workshop will examine how to integrate social media into the overall communications and marketing mix and provide detailed insight into best practice techniques for planning, managing and evaluating social media and overall digital marketing activity.

  • Writing for online audiences

    Workshop (Writing and editorial) | CIPR

    This workshop will show you how to produce engaging high quality online content. You will learn about the ‘golden rules’ of online writing as well as the basic principles of search engine optimisation, and how to incorporate these into your writing.