The programme for this course has been developed by experienced academic and PR professionals in consultation with industry and has been designed specifically for people who are aspiring to a PR career. It is aimed at individuals who wish to become skilled, knowledgeable and experienced professionals in PR practice.
The programme aims to prepare students for their early careers in PR and communications by developing them into confident communication specialists, with both the vocational and professional knowledge to approach employment in PR with confidence and to devise and implement PR strategies. It also offers students the opportunity to understand how PR fits strategically within organisations, develop a broad range of communications skills, relate to the behaviour of stakeholders, reflect on contemporary issues in practice, and consider how PR can be used across different sectors and disciplines. It provides the opportunity for students to explore different areas of PR specialism, whether that be, for example, corporate communications, financial PR, politics and public affairs or third sector PR. Students develop a critical theoretical grounding and strong communication skills that can inform their own developing PR practice.
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