8.30am-9.30am Registration and coffee
9.30am Opening address, Erin Portsmouth CIPR North West Chair
9.45am Peter Salmon, Director BBC North
After working as a volunteer teacher, press officer and newspaper reporter, Peter Salmon joined the BBC as a General Trainee in 1981 and worked on Blue Peter, Newsnight and BBC Radio 1's Newsbeat. He produced Crimewatch UK, was responsible for more than 40 environmental programmes for Bristol's Natural History Unit; was co-creator of Sport Relief, which has so far raised £100m for good causes, and exec-produced Oscar-winning animation The Wrong Trousers. He left the BBC in the early Nineties, firstly to become Controller of Factual Programmes for Channel 4, winning a record number of Baftas, RTS Awards, International Emmies and two consecutive Prix Italias. Three years later he moved to Manchester to become Director of Programmes at Granada, overseeing World In Action, Hillsborough and Coronation Street, among others. In 1997, he returned to the corporation as Controller of BBC One, commissioning projects as diverse as Clocking Off, Warriors, Dinner Ladies, Castaway 2000 and Waking The Dead, before becoming Director of Sport in 2000, where he pioneered interactive television and the development of BBC Sport Online as well as resigning Match Of The Day and overseeing The Manchester Commonwealth Games in 2002.
Peter left the BBC to run major independent production company The Television Corporation. In October 2006, he rejoined as Chief Creative Officer of BBC Vision Productions, overseeing the largest content creator in the world with 3,000 in-house staff responsible for the likes of Strictly Come Dancing, Top Gear, The Thick Of It, Dragons' Den, EastEnders and The One Show. Peter was appointed Director, BBC North, at the end of 2008. He leads key departments including Children's, Sport and BBC Radio 5 Live which are currently in the process of moving into their new base at MediaCityUK in Salford Quays. Staff started to relocate to the site – one of the world's most advanced broadcasting centres – in May. All departments will be fully settled in by spring next year. The BBC's second largest production centre, BBC North aims to build stronger relationships with audiences across the UK.
10.30am Workshop (A) Media Ethics: Professor Chris Frost, Head of Journalism, Liverpool John Moores University
How should we regulate for the future of journalism; is the journalism culture in the UK fit for purpose and if not how do we change it?
Professor Chris Frost, the Head of Journalism, was a newspaper journalist and editor until he moved into journalism training and education more than 20 years ago. His research interests include media ethics and he has considerable experience in this field having served on the UK Press Council and as a long-term member of the National Union of Journalists Ethics Council and Professional Training Council. He has served on the NUJ's National Executive Council for many years and was NUJ President in 1992. He chairs the Union's Ethics Council which debates journalism ethics and has a role in educating NUJ members. He has given evidence to the UK House of Commons select committee on press regulation on several occasions.
He is immediate past chair of the Association for Journalism Education, which represents most schools of journalism in UK and Ireland HE institutions. He has published widely and regularly speaks at international conferences.
10.30am Workshop (B) PR without boundaries: Kevin Read, Managing Director, Bell Pottinger
The brave new world - A critical examination of how the PR industry is adapting to the pressure of social media and the need to engage in two way dialogue in a world without boundaries. Specific reference will be made to changing client demands, adaptation of consultancy services and the need to define and organise around new skills sets.
Kevin is a former political speech writer and management lecturer. His main focus is on resolving complex, international communications problems, shaping fresh, modern strategies and implementing integrated solutions that are typically spearheaded by PR. He has more than 15 years senior consultancy experience and specialises in strategic planning and providing senior level business counsel. He has worked extensively for leading global brands (HSBC, British Gas, Unilever), a wide array of industry bodies (Nuclear, Food, Telecomms, Cosmetics, Drinks), government departments, NGOs and professional services firms. Kevin is a member of the Chartered Institute of Marketing, the Institute of Directors and the Chartered Institute of Public Relations, and sits on the marketing committee for the University of Greenwich.
10.30am Workshop (C): Bryan Tookey, Chief Operating Officer, Brandwatch
A workshop where the attendees and presenter try to answer the following 4 questions: How much is a town/suburb discussed on social media? How much is a specific business/location/venue discussed on social media? Do events (e.g., fetes, festivals, firework parties, Halloween parties, etc) result in a lot more social media traffic? 4. What kinds of things to people say about local issues and places?
Bryan Tookey is the Chief Operations Officer of Brandwatch, the social media monitoring company and runs their social media consulting services. In previous jobs he has worked for Google, been a director of Ask Jeeves and a manager at McKinsey, the management consultancy. Having grown up hating his home town of Bromley, he moved away to Cambridge, Aberdeen, Kuala Lumpur and now lives in a North London suburb with his wife and four kids.
11.15 am Coffee and refreshment break
11.45am Simon Lloyd, Director of Marketing, Communications & Audiences for Future Media & Technology, BBC
Simon Lloyd is responsible for developing the marketing, communications and audiences strategy for FM&T in line with the overall strategy for BBC MC&A.
He also plays a role in the strategic leadership and development of MC&A as a division. Additionally he works closely with Erik Huggers, Director, FM&T and other members of the FM&T board on which he has a seat.
Simon Lloyd began his career at BT as a Customer Marketing Manager and has held a series of more senior positions in companies including Mirror Group (London), Kellogg's, 20th Century Fox, 118118 The Number and Nokia.
He joined the BBC from Palm Europe Ltd, where he was Senior Director, Marketing (EMEA). He was responsible for all marketing activity across the region for Palm's products, brands and services.
His achievements include redefining the positioning of Palm's Treo Pro, developing Palm's 'Go to Market' strategy for Palm in EMEA and the development of both the company's mobile services and applications strategy and of Palm Europe's Web and digital strategy.
12.30pm Lunch
2.15pm Howard Kosky, Group Chairman, markettiers4DC and Andy Gallacher, Associate Director markettiers4DC
This interactive broadcast PR session will display the power of both traditional and digital broadcast PR and provide a platform for delegates to participate in the session.
Howard Kosky, Chairman, markettiers4DC
Howard Kosky has been in broadcast PR and marketing for almost 20 years.
Chairman of the markettiers4dc group of companies, the market leader in broadcast consultancy, Howard has constantly driven the broadcast remit forward, providing new and innovative ways to place content in this arena.
His brainchild, markettiers4dc, at inception consisted of three people working out of one room in Parson's Green. It now boasts over 80 people, based in Central London and a newly opened office in Manchester and comes complete with its own TV, webTV and radio studios.
With five sister companies borne from the markettiers4dc brand, including a research agency and a sales & promotions agency, Howard's vision is for leading the way in areas that prove difficult to infiltrate using traditional PR and marketing methods. Converging media, podcasting, web TV shows, optimising social media outreach, research and advertorials all fall within Howard's area of expertise.
As well as advising on many of the UK's top brands such as Vodafone and The National Lottery, Howard is also a regular speaker at many Broadcast Convergence Conferences. He sits on the Digital Convergence Panel and is seen as a leading exponent of new broadcast technologies to the benefit of the communications industry.
Andy Gallacher, Associate Director, markettiers4dc
Joining the business in 2004 from Haymarket Publishing's PRWeek to help grow the companies research division, Opinion Matters, Andy has since built a reputation for excellence in broadcast communications and thought-leadership research for some of Britain's best known brands. He has carved out a particular niche in the automotive sector delivering top tier mainstream news coverage for clients including Rolls-Royce Motor-Cars, Hyundai and Volvo on a local and global scale, while recently scooping Nissan's lucrative global broadcast communications account.
As a proud University of Manchester alumnus with roots nearby (the Potteries), Andy was delighted to help markettiers4dc extend its presence outside of the M25 with a new office off Deansgate in the summer of 2011. With the dawn of MediaCity UK and the seismic changes afoot at the BBC Andy is well placed to guide and advise clients of the new broadcast opportunities presenting themselves at this crucial time while helping existing customers navigate their way through an ever changing broadcast media landscape.
Markettiers4dc
Since its inception in 1994, markettiers4dc has always been a cutting edge broadcast PR and marcomms consultancy, specialising in the creation and distribution of broadcast content.
We work on behalf of our clients to target consumer and business audiences throughout the UK and overseas using our unrivalled relationships with media owners to secure radio, TV and online broadcast coverage.
markettiers4dc has grown organically from just 3 people to more than 80 by combining and developing traditional broadcast media services in radio and TV, with innovative new services including WebTV programming, audio and video podcast production and distribution. We have five specially designed studios offering, radio, television (via our BT Tower link) and web streaming capabilities from a single central London location.
In 2011 we opened our Manchester office in recognition of continued client growth in the North West and to reflect the fast shifting broadcast media axis.
We work with some of the UK's leading brands including Vodafone, Pearson, The Co-operative, Nissan, L'Oreal, Rolls-Royce Motor Cars, SAGA and Kellogg's as well as many of Britain's leading PR agencies.
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