This workshop demonstrates the power of organisational culture in enhancing business performance and achieving positive change. It examines how cultures are formed and communicated within organisations, and the role of leaders in determining organisational culture. It deals with barriers to effective cross-cultural communication, and demonstrates the difficulties in replicating organisational culture in different countries.
CIPR-approved trainer: Di Burton.
Topics
- identifying culture: definitions and models
- articulating organisational values
- who sets the culture?
- building a shared vision
- developing a high engagement culture
- reinforcing culture through leadership and behaviour
- examining culture in delegate organisations
- communication in a cross-cultural environment
- exploration of personal values towards different cultures
- brands as embodiments of culture.
Benefits to you and your organisation
Delegates will appreciate the psychological nature of organisational culture and be able to tap into it to achieve positive change. They will be able to communicate culture using a common language and recognise the links between culture and leadership.
Learning approach
A combination of PowerPoint, practical exercises, group discussions and handouts.
Workshop fee
CIPR members: £260 + VAT; non-members: £400 + VAT.
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