CIPR

This course enables you to gain new, deeper insights into how to make your copy achieve impact and results. Are you just typing rather than writing? With greater demands on communicators to achieve more, the course helps you invest in one of your core professional skills, your creative writing.

CIPR-approved trainer: Andy Green.

Who is this course for?

This course is good for writers who want to generate new and interesting copy.

Topics

• address the fundamental communications challenge
• overcome your biggest obstacle
• stretch your writing to make boring copy interesting and alive
• using a variety of proven structures to improve the effectiveness
• overcome writer's block
• get ideas: fast
• fine tune your writing for different audiences
• boost your belief and confidence in your own writing
• discover trades secrets from leading experts
• the top errors: and how to avoid them.

Benefits to you and your organisation

Revisit your written work with new confidence, tailor your creative product for different markets, use your writing to gain attention and impact, to help you with the 'writing explosion'.

Learning approach

A combination of theory, practical exercises, group discussions and hand-outs.

Workshop fee

CIPR members: £260 + VAT; non-members: £400 + VAT.